13th International Conference on ‘Marketing Ecosystems and Innovations: India and the Globe’
January 9, 2020 - January 11, 2020
Indus Business Academy – Bangalore is proud to organize the 13th International Conference on Marketing – MARKCON 2020 at its Bangalore campus.
Indus Business Academy, Bangalore (IBA), is known for its path breaking and indigenous research in Indian management. The need to explore the evolution of marketing ecosystem, its components and innovative practices is inevitable for marketers in India and globally. The ecosystem represents the co-existence of both living and non-living elements who interact and have interdependence upon each other. Similarly, contemporary marketing ecosystem is created for businesses to gain visibility, engage prospects, capture attention, and create customers by placing right ideas, messages or products at the right time. IBA recognizes the immediacy of understanding the marketing ecosystem in Indian and Global context and thus the theme of the conference “Marketing Ecosystem and Innovations: India and the Globe” was conceived. The conference is aimed at both academia and the practitioners to bring about the alignment between theory and practice. It covers the following:
- Marketing Ecosystem: Antecedent, components and challenges
- Integration of Indian perspectives on marketing ecosystem and innovations
- Innovations and disruptions intersecting the Indian and global markets resulting in strategic changes and competitive landscapes
- Evolving new theorization and praxis towards understanding and development of comprehensive viewpoints on the topic from both academics and practitioners