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4th AIM-AMA Sheth Foundation Doctoral Consortium

January 7, 2016 - January 9, 2016

4th Consortium

Engaging in a Connected World

Since 1966, through an annual Doctoral Consortium, the American Marketing Association and prestigious universities across the country have shown their commitment to doctoral education and in helping young scholars develop successful careers. Each year qualified doctoral-granting institutions send their top doctoral students to learn from, and interact with the top marketing faculty from across the discipline. Participants forge friendships and working relationships with peers and mentors that last a lifetime. Over their careers, Consortium fellows tend to look back fondly upon the event as an important developmental milestone in their lives, both professionally and personally. The Doctoral Consortium holds a special place in the life and culture of the marketing discipline, bridging the past to the future. In the mid-1990s, The Madhuri & Jagdish N. Sheth Foundation made a major commitment to the consortium, joining with the AMA to ensure a bright future for the event.

Consortium Co-Chairs

Dr. Jagdish Sheth
Emory University, USA

Dr. V. Kumar
Georgia State University, USA

Dr. Surinder Batra
Dean (Academics), Institute of Management Technology Ghaziabad

Dr. Bibek Banerjee
Institute of Management Technology Ghaziabad, India

More Information

Consortium Faculty

Dr. Amitava Chattopadhyay
Amitava Chattopadhyay is The GlaxoSmithKline Chaired Professor in Corporate Innovation—Professor of Marketing at INSEAD. Prior to joining INSEAD, he has been a faculty member at The University of British Columbia, Canada and McGill University, Canada.Professor Chattopadhyay is an expert on branding. His research has appeared in several journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science, Organizational Behavior and Human Decision Processes and Long Range Planning. He is on the editorial review boards of the Journal of Consumer Research and the Journal of the Academy of Marketing Science. He is Associate Editor at the Journal of Consumer Psychology and Area Editor at the International Journal of Research in Marketing. He has been a member of the Board of the Association for Consumer Research. For his research, he has been the recipient of the Robert Ferber Award.Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, communication strategy, consumer behaviour, marketing in emerging economies and international marketing for MBA and Ph.D. students. He has taught in executive programs in Asia, Europe, North America, Africa and Australia. He is on the board of directors/advisory boards of several companies and a consultant to several multinational firms.

Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.

Dr. André Bonfrer​
André Bonfrer is a Professor of Marketing at the Business School, Faculty of Business, Economics and Law, University of Queensland. He holds a Ph.D. degree in Business and M.B.A. from the Graduate School of Business, University of Chicago. He also worked at the Australian National University, Singapore Management University, and Melbourne Business School, and held a visiting appointment at the Wharton School, University of Pennsylvania. His current research focuses on digital marketing, customer lifetime value modeling, and market response modeling for differentiated products, with a focus on fast moving consumer goods, telecommunication services and durables. His work has been published in top-tier international marketing journals including Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, and Journal of Marketing. He has taught a variety of topics including Quantitative Business Research Methods, Marketing Research, Financial Services Marketing, Promotions Management, Pricing, Sales Force Management and Marketing Principles. Professor Bonfrer’s related industry experience ranges from building Internet marketing solutions for entertainment-based products, to developing market response models for fast moving consumer goods.

Dr. A. Parasuraman
A. Parasuraman (“Parsu”) is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) and Director of PhD Programs at the School of Business, University of Miami. He teaches and does research in the areas of services marketing, service-quality measure¬ment and improvement, and the role of technology in marketing to and serving customers. In 1988 Dr. Parasura¬m¬an was selected as one of the “Ten Most Influential Figures in Quality” by the editorial board of The Quality Review, co-published by the American Quality Foundation and the Ameri¬can Society for Quality Control. He has received many distinguished teaching and research awards, including multiple Best Professor Awards given by Executive and Regular MBA classes and the Provost’s Award for Scholarly Research at the University of Miami. In 1998 he received the American Marketing Association’s “Career Contributions to the Services Discipline Award” [an annual award bestowed upon one individual who has had a sustained and far-reaching impact on the field]. He received the Academy of Marketing Science’s “Outstanding Marketing Educator Award” in 2001 and was designated as a “Distinguished Fellow” of the Academy in 2004. He has also been named to the Chartered Institute of Marketing (U.K.)’s “Guru Gallery,” which profiles the 50 leading marketing thinkers worldwide. In 2005 he received a “Distinguished Alumnus Award” from IIT-Madras, his undergraduate alma mater. In 2008 the e-TQM College (now Hamdan Bin Mohammed e-University) in Dubai established “The Parasuraman Service Excellence Research Prize,” an annual award to foster more scholarly research throughout the Middle East region. In 2009 the Society for Marketing Advances honored him with the “Elsevier Distinguished Scholar” award. In 2011 Maastricht University in the Netherlands conferred upon him a Honorary Doctorate degree. He is the recipient of the 2012 Paul D. Converse Award for significant scholarly contributions to marketing and the 2013 Gil Churchill Award for Lifetime Contributions to Marketing Research. Dr. Parasuraman has published over one hundred articles in scholarly journals and has served as editor of the Journal of the Academy of Marketing Science (1997-2000) and the Journal of Service Research (2005-2009). He also serves on the editorial review boards of ten journals. He has authored several books, consulted with many companies, and conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.

Dr. Balakrishna Grandhi
MMS (Madras University, India); MBA & PhD (Carlson School of Management, Univ. of Minnesota, USA)Currently, Dr. Grandhi is the Dean of Executive MBA and Professor & Head of Marketing Area at the SP Jain School of Global Management (Dubai, Singapore & Sydney). As a member of the senior management team since 2006, he has been actively involved in shaping the institution to become a leading business school.Dr. Grandhi started his career in 1977 at the Corporate Business Development, Global corporate office of Bell Canada. Upon returning to India in 1980, he served as the Chief Executive of three different businesses engaged in Integrated Cottonseed Processing, Hospitality and Dairying. From 1996 till 2006, he served Administrative Staff College of India at Hyderabad, the country’s premier institute for executive education.

Over the years Dr. Grandhi, published, engaged in consultancy and presented papers across the world. In 2014, Dr. Grandhi was declared ‘Outstanding Professor of the Year’ from numerous global faculty teaching across school’s Dubai, Singapore and Sydney campuses. His professional interests include: Business Strategy, Strategic Marketing, Product Strategies and New Product Development, Strategic Retailing and Marketing Metrics & Audit. He is a certified trainer in MARKSTRAT and Blue Ocean Strategy Simulation of STRATX, Paris; and ‘Marketplace Live’ business simulations of Innovative Learning Solutions, Knoxville, Tennessee.

Over the years, he mentored students in hundreds of projects for global companies including: Frost & Sullivan, Phillips, Du Telecom, Maersk Logistics, Google, Ranbaxy, 3M, Marico, Nokia Siemens Networks, CapitaLand, Changi International Airport Services, Dun & Bradstreet, Dunia Finance, Black & Decker, Agility Research, Volvo, LG Electronics, Haier, Heinz, Siemens, Suzlon, Pepsi Foods, Phillips, DHL, Swarovski, Landmark, Dulsco, etc.Dr. Grandhi is a member of the American Marketing Association, the Chartered Institute of Marketing, UK and the EuroMed Research Business Institute for which he is the Country Director, Dubai, UAE.

Dr. Bibek Banerjee
Dr Bibek Banerjee is the former Director of Institute of Management Technology Ghaziabad. He took over the realms of IMT following nearly two decades of distinguished academic career in IIM-Ahmedabad, Duke Corporate Education (USA) and Appalachian State University North Carolina (USA). Dr Banerjee earned his PhD as well as his MS degrees in Economics and Marketing Sciences from Purdue University, USA; after earning his BSc (Honors) degree from Calcutta University’s St. Xaviers’ College.Acknowledged by CRISIL as an innovator and a change-agent in the environment of management education, Dr Banerjee has successfully incubated start-up companies, set-up research centers, re-designed curricula, conceived new programs, and re-invented pedagogy. Dr Banerjee’s research publications have appeared in academic and professional journals of international repute, and several case-studies authored by him are regularly taught at leading business schools. He has delivered invited lectures in industry and academic forums across 4 continents of the globe.Dr Banerjee has designed and delivered numerous senior executive leadership programs for clients such as Coca Cola, Phillips, Genpact, Microsoft, Citibank, Ericsson, Aditya Birla Group, TATA group, Unilever India, HDFC Bank, TVS Group, INFOSYS, etc. Dr Banerjee’s business consulting experience includes engagements in organization strategy, product portfolio decisions, market distribution and supply chain management, etc. Over the last 2 decades, he has advised numerous national & international clients.

An avid adventure traveler and a photographer, Dr Banerjee is the first recipient of AIMS International Award for Outstanding Leadership as Business School Director.

Dr. Constantine S. Katsikeas
Constantine S. Katsikeas is Editor-in-Chief of Journal of International Marketing, is Associate Dean (Faculty), holds the Arnold Ziff Chair in Marketing and International Management, and is Director of the Global and Strategic Marketing Research Center at Leeds University Business School, University of Leeds, U.K. His main teaching and research interests are international marketing, marketing strategy, strategic alliances and competitive strategy. His articles have appeared in Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal, Organization Science, Journal of International Business Studies, Decision Sciences, Journal of International Marketing, Journal of World Business, and other journals. He is the recipient of the 2013 AMA Global Marketing SIG Excellence in Global Marketing Research Award, the 2007 Hans B. Thorelli Research Award by the AMA Foundation, and the 1999 S. Tamer Cavusgil Award for the best Journal of International Marketing article that advances the practice of international marketing management. He has engaged in management development programs on international marketing, retail management, strategic marketing, sales management, and key account management, and competitive strategy. He has taught managers from various organizations including Toyota, Aramco, Delhaize Le Lion, Coca Cola, Atkins, Siemens, Boehringer Ingelheim, Philip Morris, Sabic, Minerva, FirstPlus, BP, Fortnum & Mason, A1 Telekom Austria, Mitsui Chemicals, GlaxoSmithKline, AB Vassilopoulos, Prozone, and Johnson & Johnson.

Dr. Denish Shah
Dr. Denish Shah is the Barbara and Elmer Sunday Associate Professor of Marketing, Director of the MS-Marketing program, and serves on the Academic Council of the Institute of Insight at Georgia State University. His research focuses on issues pertaining to linking marketing strategies to the financial performance of firms. His research approach entails developing new conceptual frameworks and/or conducting quantitative analyses to develop data-driven managerial insights. His research has been published in the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review and several other outlets. He is the co-editor of “The Handbook of Research on Customer Equity in Marketing”, Edward Elgar Publishing.Dr. Shah’s research work has been a finalist or winner of five best paper awards and three dissertation based awards. He is a 2015 MSI Young Scholar and recipient of 4 teaching excellence awards. Prior to his academic career, Dr. Shah worked for multinational corporations in USA and India. He holds a PhD in Marketing from the University of Connecticut – USA; MBA from ENPC (EcoleNationaledes Pontes Chausses) – Paris; and Bachelor of Engineering from Mumbai University, India.

Dr. Harsh V. Verma
Dr. Harsh V Verma, Associate Professor, Faculty of Management Studies, University of Delhi, India. He has over twenty years of teaching experience and works in the sub areas of marketing like brand management, services marketing and consumer behavior. He has also taught courses at several IIMs.He has published over thirty research papers and five books. One of his books titled ‘Services Marketing: The Strategies for Success’ won DMA-ESCORTS book of the year award in 1993. His recently published book is titled ‘Branding Demystified: From Plans to Payoffs’ from Response Books (Sage Publication) 2010. The earlier books include ‘Services Marketing: Text and Cases, Pearson Education, 2011. ‘Brand Management: Text and Cases, Excel Books, 2012, ‘Managing a Service Business Successfully (Global Business Press, 1995). He has published over two dozen papers in reputed journals. Currently his area of interest is about exploring how things fit socio-culturally in peoples’ lives and how they acquire meaning. Three of his recent investigations are titled as ‘Concept of fairness’-culturally embedded meaning and marketing implications’; “Coffee and Tea: Socio-cultural Meaning, Context and Branding’ and ‘Cool’, Brands and Cool Brands’He writes a blog, ‘MarketingCrow’ in which he tries to understand and explain business, social, cultural and political phenomena though marketing angle.

Dr. Jaap E. Wieringa
Jaap E. Wieringa is professor of Research Methods in Business at the department of Marketing of the University of Groningen, and research director of the Customer Insights Center (RUGCIC). Since 2013, he is a visiting research professor at Exeter Business School. He has a MSc In Econometrics (1994) and a PhD in Economics (1999) from the University of Groningen.During the years 1998 – 2000 he was employed as a senior consultant at the Institute for Business and Industrial Statistics (IBIS UvA BV), which is embedded in the University of Amsterdam, and advised a large number of international companies on Statistical Process Control and Six Sigma projects. He has supervised six PhD theses and is currently supervising two PhD students.During the last eight years he is consistently listed (in some years more than once) in the top 5 of best lecturers of the faculty of Economics and Business. He won the ‘Best Teacher of the year’ award of the Faculty of Economics and Business in 2009 and in 2010. He won the web-prize of the ‘Best Teacher of the University of Groningen’ in 2011.

He is co-author of several books, including “Modeling Markets”. His publications in marketing include articles in Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Product Innovation Management, Marketing Letters, Health Economics, Technological Forecasting and Sociological Change, European Journal of Operations Research, Journal of Service Research, and International Journal of Forecasting. He is frequently reviewing for all the major marketing journals and is editorial board member of International Journal of Research in Marketing. The main focus of his current research is on Marketing Analytics, Marketing Dynamics, Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, and Statistical Quality Control.

Dr. Jagdish N. Sheth
Dr. Jagdish N. Sheth (Founder-Chairman, AIM) is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University since 1991. Prior to his present position, he was on the faculty of University of Southern California (USC), University of Illinois, Columbia University and MIT.Dr. Sheth is well known for his scholarly contributions in Consumer Behavior, Relationship Marketing, Competitive Strategy and Emerging Markets.He is the past President of the Association for Consumer Research (ACR) and Division 23 (Consumer Psychology) of American Psychological Association (APA). He is also a Fellow of APA.

Dr. Sheth is the recipient of all of the top three academic awards bestowed by the American Marketing Association (AMA). These include P.D. Converse Award for Marketing Theory; Charles Coolidge Parlin Award for Market Research; and the Richard D. Irwin/McGraw Hill Distinguished Marketing Educator Award.

His academic publications include more than 200 hundred papers and several books, including ‘The Theory of Buyer Behavior’ with John A. Howard; ‘Marketing Theory: Evolution and Evaluation’ with David Gardner and Dennis Garrett; ‘Consumption Values and Prediction of Choice Behavior’; and ‘Customer Behavior’ with Banwari Mittal and Bruce Newman.

He has also published several professional books including, ‘The Rule of Three,’ ‘Clients for Life,’ ‘Self Destructive Habits of Good Companies,’ ‘Chindia Rising,’ and ‘Firms of Endearment.’ All of them have been translated into multiple languages. His latest publication is the ‘4A’s of Marketing’ (Rutledge 2012).

His lifetime work has been compiled by Sage Publication India in the series “Legends in Marketing”. He is the first recipient of “Global Management Guru Award” instituted by Birla Institute of Management Technology (BIMTECH). He is consistently rated as Top 10 most powerful Global Indian Thought Leaders by Economic Times. ET Now aired on its TV channel a six part documentary “India’s world with Jag Sheth” depicting six decades of Dr.Sheth’s life along side development in the world and India.

Dr. John Roberts
John Roberts holds a joint appointment as Professor of Marketing at the University of New South Wales and the London Business School. He is a winner of the American Marketing Association’s William O’Dell Award, its John Howard Award, and its ART Forum Best Paper Award. He has been a Finalist in the John Little Award three times and the Gary Lilien Marketing Science Practice Prize twice. John sits on the Editorial Boards of Marketing Science, the Journal of Marketing Research, the Australian Journal of Management and the Australasian Marketing Journal of Management. He is Associate Editor of the International Journal of Research in Marketing and the Journal of Forecasting. John spent twelve years in industry in senior executive roles prior to becoming an academic, as well as setting up his own consulting firm, Marketing Insights (now a part of Nielsen Research). As a result, his research focuses on the intersection of using modeling methodologies to represent insights from consumer behavior to focus and direct management actions.

Dr. Madhukar Angur
Dr. Madhukar G. Angur is the Chancellor of Alliance University. Dr. Angur holds a Ph. D. from the University of Texas, Arlington, USA; a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad, India; and a Bachelor of Technology degree in Electrical Engineering from the National Institute of Technology, Surathkal, India.

Dr. Angur also serves on the Board of companies in the manufacturing and service sectors. Dr. Angur was the David M. French Distinguished Professor in the School of Management at the Flint campus of the University of Michigan, USA. He has served as a consultant for many organizations. Dr. Angur was nominated twice for the Carnegie Foundation Professor of the Year Award and in 1997, he was recognized by the Michigan Association of University Governing Boards as a Distinguished Michigan Professor.

His research interests are in the areas of business analytics and strategy, industrial marketing, healthcare and services management. Dr. Angur has presented papers at several conferences world-wide. His publications have appeared in the Industrial Marketing Management, Journal of Advertising Research, Journal of Marketing Management, Journal of Hospital Marketing, International Journal of Business Research, American Business Review, Socio-Economic Planning Sciences Journal, Journal of Customer Service in Marketing & Management, Journal of Marketing Theory and Practice, Journal of Customer Service in Marketing & Management, OMEGA—International Journal of Management Science, Asia Pacific International Journal of Marketing, Journal of American Academy of Business, Journal of Relationship Marketing, Journal of Quality of Life Studies, Journal of Business & Industrial Marketing, among others.

Dr. Markus Giesler
Markus Giesler is a leading expert on market creation and customer experience design. His research has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing and featured in the New York Times, Washington Post, Wired Magazine, and Der Spiegel. He serves on the Editorial Review Boards of the Journal of Consumer Research and Consumption, Markets, and Culture, and on the Consumer Culture Theory Consortium Board. At the Schulich School, Markus teaches one of the school’s most sought-after MBA courses Customer Experience Design, serves as chair of the marketing group, and helps companies connect with consumers through the Big Design Lab.

Dr. Neeraj Pandey
Dr. Neeraj Pandey is Associate Professor of Marketing at NITIE Mumbai. He did his Post-Doc at Johns Hopkins University, USA in the area of Healthcare Pricing. He has authored two Books (Pearson and PHI) besides publications in international journals like Journal of Revenue and Pricing Management, International Journal of Revenue Management, and Journal of Medical Marketing. A prolific case writer and teacher, he has published case studies in Asian Case Research Journal, Ivey Publishing, The Case Centre, Emerald Emerging Markets Case Studies and Case Unit of IIM Ahmedabad. He was given “The Best Teacher” award by NITIE Mumbai and “Young Management Researcher” award by Higher Education Forum (HEF) in 2015. He is also Visiting Faculty at IIM Ahmedabad, IIM Raipur and IIT Bombay.

He has trained senior executives of HPCL, BEL, SPMCIL, PSEB, etc. and done consulting assignments for various organizations including Dr. Reddy’s Laboratories, BPCL, GSFCL, ONGC, HPCL, Diligent Media Corporation, Owens Corning Ltd. and MRF Ltd. His research and teaching interests are Pricing, B2B Marketing, Digital Marketing and Services Marketing.

Dr. Peter C. Verhoef
Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003, the Harald M. Maynard Award for the best paper published in Journal of Marketing and the 2012 Sheth Foundation/Journal of Marketing Award. He is currently an editorial board member of the Journal of Marketing, Marketing Science, Journal of Retailing, Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Interactive Marketing. He functions as a senior editor for the International Journal of Research in Marketing and as area editor for the Journal of Marketing Research. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management and is the founder of the Customer Insights Center, University of Groningen. Since 2009 he is department chair of the marketing department. Since 2015 he is the chair of an advisory board on customer centric management of the Dutch Banking Association. He just has completed a book on big data analytics in marketing: www.bigdatasmartmarketing.com

Dr. Paromita Goswami
Paromita Goswami, Associate Professor of Marketing of Shiv Nadar University, did her PhD from BITS Pilani and her postdoctoral work as AAUW International Fellow at University of Pittsburgh. Her doctoral thesis was supervised by Professor Sudas Roy of IIM Calcutta and postdoctoral work was mentored by Professor Gerald Zaltman of Harvard Business School. She has 17 years’ academic experience and 4.5 years’ industry experience. Prior to her stint at SNU, she was associated with St. Xavier’s College Kolkata, ICFAI Business School Kolkata and Xavier Institute of Management Bhubaneswar. Her research interests are in youth consumer behavior, green marketing, effect of big retail on small retail, HIV/AIDS communication, gender discrimination, violence against women in public places, religious terrorism and role of social marketing in prevention thereof. She has presented papers in refereed national and international conferences, published in journals (including Blackwell, Emerald and journals of XLRI, IIMC and IMB), and contributed book chapters. She has won awards for her research, and been appreciated by national media for her efforts at making undergraduate education more practice-oriented. In her corporate stint, she led the Indian operations of TMRC, the sole licensee of world’s first patented consumer research tool, ZMET, in India, China and South-east Asia. Her clients included GPI, UB group and Unilever Indonesia.

Dr. Pervez N. Ghauri
Professor Ghauri completed his PhD at Uppsala University in Sweden where he also taught for several years. He has also worked in Norwegian School of Management, Norway, University of Groningen, Netherlands as Professor and Dean for the Faculty of Management and at King’s College London, UK. At present he is Professor of International Business at University of Birmingham, UK. He is a Fellow of Academy of International Business (AIB), European International Business Academy (EIBA) and has served as Vice President for AIB (2008 – 2010). Recently, he was awarded an honorary Doctorate by Turku School of Economics and Management, Finland. Pervez has authored / edited 30 books and has published in journals such as; Journal of International Business Studies, British Journal of Management, Journal of Business Research., Journal of World Business, International Marketing Review and Industrial Marketing Management. He is Editor in Chief for International Business Review.

Dr. Raj Agnihotri
Dr. Raj Agnihotri is the John Merrill Endowed Professor in Consultative Sales and Associate Professor at University of Texas-Arlington. Previously, Raj served as the Freeman Professor of Sales Leadership and Chair-Marketing Department at Ohio University. Raj has published over 25 articles in leading scholarly journals and he serves on the editorial review board of Industrial Marketing Management and Marketing Management Journal. Raj is a recipient of prestigious ‘James M. Comer Award’ for best contribution to sales theory and co-author of Effective Sales Force Automation. Recently, he was selected for ‘Neil Rackham Research Grant Award’ from Sales Education Foundation, and ‘Bright Idea Award’ from NJPRO Foundation. A firm believer in experiential learning, Raj conceived and launched Consumer Research Center at Ohio University among other initiatives. Currently, at UTA, he is working towards developing the professional sales programs at graduate and undergraduate levels. A passionate teacher, Raj is a recipient of ‘Hormel Excellence in Teaching Award’ for his innovative teaching practices.

Dr. Ritu Mehta
Ritu Mehta is working as an Assistant Professor of Marketing at the Indian Institute of Management Calcutta. She obtained her PhD from the Indian Institute of Technology Kanpur. Ritu’s research interests include, among others, retailing, consumer behavior, and sales promotions. Her research has been published in journals such as Journal of Marketing Management, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management.

Dr. Shaphali Gupta
Dr. Shaphali Gupta is currently working as an Assistant Professor at Management Development Institute (MDI), Gurgaon. She has obtained Ph.D. from the Shailesh J Mehta School of Management, IIT Bombay and holds a Master’s degree in Business Management with Marketing specialization and Bachelor degree in Mathematics. She is also a gold medalist certified trainer by the Indian Society for Training and Development, New Delhi. She started her academic career about a decade ago and taught at various management institutes as a full time and visiting faculty in India. Before joining MDI, she was associated with Symbiosis Institute of Business Management (SIBM), Pune. She enjoys teaching courses in Marketing, Services Marketing, Retail Services, Customer Relationship Management and Research Methods for Business. Her research interests are in retail service convenience, customer experience management, retail services, channel migration and marketing research. She has publications in peer-reviewed international journals and has presented papers at various esteemed international conferences like European Marketing Academy, Australian and New Zealand Marketing Academy, etc. Before entering academia, she had also worked with a couple of service industry firms like Reliance Communication, ICICI bank and MTS India, where her major responsibilities were handling critical customer service issues, customers retention issues and building and maintaining long term relationships with high net worth clients.

Dr. Surinder Batra
Dr. Surinder Batra is Dean Academics and Professor Information Technology and Analytics Area at IMT Ghaziabad. He has overall experience of over 40 years in the industry, consulting and academics. Besides the current position of Dean Academics, he has held the positions of Dean Research, Professor In-Charge DBA Program, Head CRICKET (Centre for Rural Innovation, Capacity Building, Knowledge Management, Entrepreneurship and Technology) and Area Chair Information Technology Management at IMT Ghaziabad. He is a doctorate from IIT Delhi and MBA from Faculty of Management Studies, Delhi University. His research interests include Emerging Technologies, Analytics, IT Strategy, Business & IT Consulting and Knowledge Management amongst others. He has organized three international conferences on the themes of ‘Decision Sciences & Technology for Globalization’, ‘Knowledge Management & Intellectual Capital’ and ‘Strategy, Innovation & Technology’ and has published in several international and national journals.

Prior to joining IMT, he was Group Leader and Senior Consultant at Tata Consultancy Services (TCS) New Delhi, Senior Engineer at Bharat Electronics Ltd. India, a public sector manufacturing company and Principal Consultant, Centre for Interactive Management India. He has been a member of Scientific Committee of “Information System Dynamics”, a project of CIGREF Foundation, France, member of the editorial board of the International Journal of Knowledge-based-Development and member of the International Advisory Board of World Capital Institute, Mexico. He has consulted for several international development sector organizations such as ILO, German Agency for Technical Cooperation (GIZ), Swiss Agency for Development & Cooperation, Overseas Vocational Training Association, Japan, UNDP and UNEP.

Dr. S. Neelamegham​​
Dr. S. Neelamegham is the President of NIILM Centre for Management Studies, Chairman of the Center for Entrepreneurship and Career Oriented Programmes, University of Delhi, Co-Founder of the Academy of Indian Marketing and Former Dean of the Faculty of Management Studies of the University of Delhi. Educated at the universities of Madras and Stanford, USA he received his Doctoral degree in Business Administration from the University of Delhi. As a Ford Foundation Fellow he also participated in the International Teachers Program of the Harvard Business School.Dr. Neelamegham has served as a Visiting Professor at the University of Wisconsin (USA), Concordia University (Canada), Curtin International (Australia), University of Rio de Janeiro (Brazil), School of Tourism Organisations (France), Case Method Programme of Harvard Business School and Durban University, South Africa and also as the Founder Dean of the School of Business Studies at the University of Zambia. A recipient of Australian Education Foundation Fellowship award he has lectured at several universities in Australia. He has been a consultant to ADB, UNDP, APO and has served on the boards of well known public and private sector organizations.An author of several books and numerous publications, his current areas of research interest include Changing face of Indian Marketing, Global Marketing Strategy, Social Entrepreneurship and Educational Administration.

Dr. Pingali Venugopal
Pingali Venugopal, an MBA and Doctorate from Indian Institute of Management Ahmedabad, has teaching, industry, consulting and research experience for over 34 years.He has been a Marketing faculty at XLRI, Jamshedpur since 1994 and the Dean of the institute from 2004 to 2010. Currently he is the Assoc. Director, Center for Global Management and Responsible Leadership. He is also a visiting faculty to Indian Institutes of Management in Ahmedabad, Kolkata, Lucknow, Ranchi and Indore and the American University of Armenia. Prior to joining academics, Venugopal worked in the marketing department of agri-input companies for a period of 10 years.Venugopal has published articles in national and international journals and he has authored seven books. On the invitation of Government of India he prepared the reports; State of Indian Farmer- A Millennium study on Input Management and the Jharkhand Development Report. Currently he is part of the Global Value, a European Commission funded project dealing with the impacts of multinational corporations on global development.

He is on the Board of Tata Metaliks, Advisor to Kerzon Consultants and on the Academic Committee of National Institute of Technology, Jamshedpur, National Institute of Agricultural Extension Management, Hyderabad and GITAM University, Vishakapatnam.

Dr. Pulak Ghosh
Dr. Pulak Ghosh is a Professor of Quantitative Methods at the Indian Institute of Management Bangalore. Prior to Joining ing IIMB, Dr. Ghosh was the faculty at the Georgia State University, Emory University, USA and associate director at Novartis Pharmaceuticals.
Prof. Ghosh is an expert on Business Analytics, Big data, and Quantitative. Marketing.

Dr. Ghosh has done his masters in statistics from university of Calcutta and Ph.D. in statistics from Oakland University, USA. He has 10 years of rich experience in academics and industry and has published more than 50 research articles, with the majority appearing in Journal of the American Statistical Association, Management Science, Journal of the Royal Statistical Society,etc. Most of his research is due to some practical problems from industry. Professor Ghosh is on the editorial board of 5 journals including, Journal of the Royal Statistical Society, Journal of the American Statistical Association, and Electronic commerce Research and Application. For his outstanding contribution and innovative research, he was awarded the best young researcher award in 2011, by the International Indian Statistical Association..

Dr. Ramendra Singh
Ramendra Singh is Assistant Professor (Marketing) at Indian Institute of Management Calcutta. He is FPM from IIM Ahmedabad, B.Tech from IIT-BHU, and MBA from XLRI Jamshedpur. He has published in reputed international journals such as, Marketing Theory, Journal of Business Ethics, International Journal of Human Resource Management, Industrial Marketing Management, and Journal of Information Technology. He has extensively worked in the industry in sales and marketing responsibilities in organizations such as Indian Oil Corporation, ExxonMobil, SRF Limited and ICICI Bank.At IIM Calcutta, he teaches Marketing to Bottom of Pyramid, and consults to organizations such as Oil India Limited, Tata Metaliks, and UNFPA.

Dr. R. C. Natarajan
Dr. R. C Natarajan is the Director of TAPMI, Manipal since 2012. The school is ranked among the top ½ % in India. A doctorate in Management with 30 years of work experience, he believes that management education and research should focus on practice rather than on mere theory and rigour of methodology.Dr Natarajan is on the panel of AACSB’s Peer Review Team and on Markstrat Advisory Board. He has expertise in handling simulations such as Markstrat and the Beer Game. He co-authored a text book Marketing Channels.Dr. Natarajan holds PGDRM from IRMA and MA in Economics from JNU New Delhi. He has won many awards in Case writing, in Innovation in Curriculum and Business School Leadership.

A true nationalist, Dr. Natarajan believes global citizenship to be the order of future. He advocates co-operation in the place of competition to maximise social wealth and collective good.

Dr. Russell Belk
Russell Belk is the Kraft Foods Canada Chair in Marketing at the Schulich School of Business and Distinguished Research Professor at York University in Toronto. His areas of academic specialization include the meanings of possessions, collecting, sharing, gift-giving, extended self, and materialism. His work tends to be cultural, qualitative, and visual. He has more than 550 publications, a number of awards, and honorary professorships on four continents.

Dr. Sanjay Patro
Dr. Sanjay Patro is Professor of Marketing at XLRI Jamshedpur and has more than 27 years of experience in teaching, research, consulting and training. After a short stint in industry, he moved into Academics. His areas of interest are Marketing with a special focus in Emerging Economies, Brand Management Strategic Marketing and CRM. His research interests are in the areas of Brand management, cultural and sociological influences on buying behavior and customer behavior in emerging economies. He has conducted more than 80 Management Development Programmes and Customized Programmes for different corporate firms. He is Editor of Management and Labour Studies (MLS), a Quarterly Journal published by XLRI which is published since 1975.He has several publications in international and national journals. His Case Studies had got selected amongst best Indian cases by London Business School and are registered by European Case Clearing House. He is a Resource Person in few CII (Confederation of Indian Industry) Conferences. Dr Patro is a Visiting faculty at few IIMs and ISB, Hyderabad. He is a member of American Marketing Association, Association of Consumer Research , Consumer Culture Theory Consortium and Academy of Indian Marketing.

Dr. Shainesh G
G. Shainesh is Professor of Marketing at IIM Bangalore. He has conducted research and teaching assignments at the Goteborg University (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan) and Curtin University of Technology (Perth).His areas of research and teaching are Customer Relationship Management, Services Marketing and Service Innovations. He has worked for several organizations in the public, the non-profit and the corporate sector including telecom, software, engineering and service firms both as an advisor and as a seminar leader. His clients include ABB, Aventis Pharma, Bosch, Department of Pharmaceuticals, Caterpillar, Ericsson, Manipal Universal, Philips, SKF, Indian Railways, IFFCO, Ministry of Tourism, Power Ministry, etc.Prof. Shainesh’s book titled ‘Customer Relationship Management – A Strategic Perspective’ is a prescribed text book for CRM courses at several business schools. He is also the co-author of an edited book on CRM titled ‘Customer Relationship Management – Emerging Concepts, Tools and Applications’.

Shainesh is the Editor-in-Chief of the Journal of Indian Business Research (JIBR). His papers on services and relationship marketing have been published in the ‘Journal of Service Research’, ‘Journal of International Marketing’, ‘International Journal of Bank Marketing’, ‘International Journal of Retail and Distribution Management’, ‘International Journal of Technology Management’, ‘Journal of Relationship Marketing’, ‘International Marketing Review’, among others.

Dr. Tanuka Ghoshal
Tanuka Ghoshal is an Assistant Professor of Marketing at the Indian School of Business. Her teaching interests include Consumer Behavior and Marketing Communications. Prior to joining the ISB she obtained her Ph.D. in Marketing from Carnegie Mellon University, USA. Professor Ghoshal’s research interests lie broadly in the domain of hedonic and sensory experiences in consumer judgment and decision-making. Her work on sequential context effects in hedonic experiences has been published in the Journal of Marketing Research. Her ongoing research involves studying high intensity sensory consumption as a compensatory mechanism for individuals under self-threat, sensory consumption behavior among different segments of Indian consumers, and visual aspects of product design. Her research has received funding from the Ernst & Young Institute for Emerging Market Studies and is regularly presented at international conferences of academic societies such as Association of Consumer Research, Society for Consumer Psychology and INFORMS Marketing Science.

Dr. Varsha Jain
Dr. Varsha Jain is an Assistant Professor in Integrated Marketing Communications and the Chair, Dissertation at the MICA (India). Dr. Varsha has authored 66 publications in international, national and trade journals, book chapters and case study collections, including the Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News, and the Emerald Emerging Markets Case Studies Collection. She has also won gold medals in the categories of not only, “Young Outstanding Management Researcher – 2013”, but also “Outstanding Woman Management Researcher–2012”, awarded by AIMS (The Association of Indian Management Scholars) International. In her research and teaching career, she was visiting scholar and guest at The Medill School, Northwestern University, USA in May 2013 and April 2015, and visiting professor at the Indian Institute of Management (IIM), Indore in July 2013 and IIM, Trichy in December 2014. Her research specialties lie in mobile and digital marketing, luxury branding, and digital natives. Dr. Varsha’s current work entails writing a book on Indian Consumer Behavior in an Interactive Market Place with Prof. Don Schultz (Northwestern University, USA).

Dr. V. Kumar
Dr. V. Kumar Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing Georgia State University, J. Mack Robinson College of Business, USA; Chang Jiang Scholar – HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and Indian School of Business Senior Fellow, India.Dr. V. Kumar (VK) is the current Editor-in-Chief of the Journal of Marketing. VK has been recognized with twelve lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business to Business Marketing, and Marketing Research from the AMA and other professional organizations. He has published over 250 articles in many scholarly journals in marketing including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Management Information Systems Quarterly, and Operations Research. His books include Managing Customers for Profit, Customer Relationship Management (CRM), Customer Lifetime Value, Marketing Research, Profitable Customer Engagement, Statistical Methods in CRM, and International Marketing Research. He has won several awards for his teaching excellence from many institutions. VK also serves as the Associate Editor for many journals including the journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, and the International Journal of Forecasting. . VK lead the marketing science to marketing practice initiative at the ISMS and has worked with Global Fortune 1000 firms including IBM, P&G, Prudential, ING, HSBC, ICICI and Polo Ralph Lauren to maximize their profits. VK spends his “free” time visiting business leaders to identify challenging problems to solve. He plays Tennis and Basketball to relieve his stress arising out of being in academics. Recently, VK is chosen as a Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia (Sage Publications) with commentaries from scholars worldwide.

Dr. Werner Reinartz
Dr. Werner Reinartz is a Professor of Marketing at the University of Cologne, Germany. Previously, he was the Cora Chaired Professor of Retailing and Management and Associate Professor of Marketing at INSEAD, France.His research interest and expertise focuses on the subjects of marketing strategy, retailing, customer management, and service strategies. In particular, he is interested in the questions of how firms can compete successfully in saturated markets, the increasing role that services in play in a go-to-market strategy, and the organizational capabilities required to build lasting profitable customer relationships. His research approach is empirical and quantitative, often involving large databases and state-of-the-art statistical analyses.His work in these domains has been recognized with major academic awards, such as the 1999 AMA Doctoral Dissertation Competition, the 2001 Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, the 2003 and 2005 MSI/Paul Root Award of the Journal of Marketing, Finalist for the 2009 O’Dell Award, and the 2011 Sheth Foundation/Jourmal of Marketing Award for long-term contribution to the marketing discipline. He has published extensively in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, International Journal of Marketing, and Journal of Service Research. In addition, his research was presented in five different feature articles in Harvard Business Review. Furthermore, he is an area editor of both International Journal of Research in Marketing and the newly founded Journal of Marketing Behavioras well as a member of the editorial boards of Journal of Marketing and Marketing Science. In June 2010, he was the host of the INFORMS Marketing Science Conference in Cologne.

Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999).


January 7, 2016
January 9, 2016
Event Category:


New Delhi – NCR

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