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5th AIM – AMA Sheth Foundation Doctoral Consortium

January 6, 2017 - January 8, 2017


Marketing in a Connected World

Consortium Co-Chairs

V Kumar

Prof. Dr. V. Kumar

Georgia State University, USACo-founder, AIM
Jag Sheth

Prof. Dr. Jagdish Sheth

Georgia State University, USACo-founder, AIM
Uday Salunkhe

Prof. Dr. Uday Salunkhe

Group Director, WeSchool, Mumbai

It is a pleasure to welcome you all to the 5th AIM-AMA Sheth Foundation Doctoral Consortium to be held at the Mumbai campus of the Prin.L.N. Welingkar Institute of Management Development & Research (weschool) on January 6-8, 2017.

We treasure this opportunity to facilitate interactions between the top academicians in marketing with a group of junior faculty and doctoral scholars who are on the threshold of a meaningful academic career. We thank the leading scholars of the marketing discipline who have kindly consented to share their wisdom with these bright young minds and spend time with them. These interactions will reap rich returns for our discipline.

Originally conceptualized in 1966 in the United States of America, the Doctoral Consortium has provided an excellent platform for robust interactions among doctoral students and established faculty of international repute. We are emulating a similar format to stimulate rigor and relevance in scholarly research and teaching among the best doctoral students in emerging markets.

The theme for this year’s Doctoral Consortium is “Marketing in a Connected World”. The consortium will offer an opportunity for the doctoral students to meet with top faculty from the academic fraternity, both formally and informally to share their doctoral research and get feedback that will help them further their careers.

We welcome you to the Prin.L.N. Welingkar Institute of Management Development & Research (weschool) – Mumbai.

Consortium Co-chairs

Host Institution

We School

S.P. Mandali’s Prin. L.N.Welingkar Institute of Management Development & Research (WeSchool).

Founded by the Shikshana Prasaraka Mandali, WeSchool is a pioneering management institution with emphasis on design-led innovative management education for shaping vision and mission of global citizen leadership. Keeping design and innovation its core, WeSchool endeavors to provide newer avenues to students towards achieving excellence in all sphere of life and nurture them to become Global Citizen Leaders.

WeSchool has been recognized as one of the top 50 B-Schools as per the National Institutional Ranking Framework (NIRF) 2017 conducted by Ministry of Human Resources Development, Government of India. WeSchool has also been ranked 12th in private B-School category nationally and 11th in West Zone by Times of India in their business school survey 2017.

WeSchool has introduced several pioneering management programs in business design & innovation, e-business, retail, and healthcare, Research and Business Analytics and Media & Entertainment. WeSchool constantly experiments with new pedagogical approaches to enhance student learning. WeSchool hosted ‘MIT Media Lab (USA) – WeSchool Design Innovation Workshop’ in Mumbai, where 350 students and corporate worked together over 5 days to produce 84 prototypes of products, ‘ReDx 2015’ with – MIT Media Lab’s Health Technology Camp (Massachusetts Institute of Technology, USA) & also engaged in the ‘Kumbhathon’ in Nasik with MIT (USA) and TCS.

WeSchool offers an extensive global exposure to its students through its rich international partnerships with world class universities in Australia, Canada, Denmark, France, Israel, Sweden, USA and others.

About WeSchool, Bengaluru

Located in Silicon Valley of India, WeSchool, Bengaluru, commenced its journey nine year ago. The sprawling campus embodies the green color of our brand identity.

The WeSchool Bengaluru campus offers three full time residential programs like PGDM, PGDM E-Business and PGDM Business Design & Innovation. The campus has the latest state-of-the-art facilities that facilitate the right environment for learning under the guidance of academically reputed faculty.

WeSchool, believes in adopting global practices of experiential, prototyping, learner-centric pedagogies for an enhanced learning so as to produce Globally Responsible Leaders of Tomorrow. WeSchool won the ‘Best Practice in Innovation in Management Education’ award for its Global Citizen Leaders Pedagogy Program at the 5th NHRDN National Conference & HR Showcase 2016.

WeSchool, Bengaluru received the AICTE-CII 2016 Award for the ‘Best Industry Linked Emerging Management Institute and BMA Academic Excellence of the Year 2016’ Conferred by Bangalore Management Association. The Management Development Center at WeSchool, Bengaluru, has been at the forefront since its inception and has succeeded in providing & designing high-quality customized development programs for Infosys, Robert Bosch, Dell, HP, Biocon, E&Y, SPAR, Continental Auto, Titan.

The Center of Excellence for Case Development, at our Bengaluru campus focuses on live case studies which have been published by Richard Ivey, Michigan University and Emerald Publication and many more.

WeSchool, Bengaluru campus has also got accredited with South Asian Quality Systems (SAQS).

Faculty, Fellows, and Participants

A Parasuraman

Dr. A. Parasuraman
Dr. A. Parasuraman (“Parsu”) is Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) at the School of Business, University of Miami. He has received many distinguished awards and recognitions for his scholarly contributions including being named as one of the “Ten Most Influential Figures in Quality” by the editorial board of The Quality Review (1988); the American Marketing Association’s “Career Contributions to the Services Discipline Award” (1998); the Academy of Marketing Science’s “Outstanding Marketing Educator Award” (2001); being named to the Chartered Institute of Marketing (U.K.)’s “Guru Gallery” profiling the 50 leading marketing thinkers worldwide (2004); the IIT-Madras “Distinguished Alumnus Award” (2005); the establishment of “The Parasuraman Service Excellence Research Prize” at the Hamdan Bin Mohammed e-University in Dubai to foster more scholarly research throughout the Middle East region (2008): the Society for Marketing Advances’ “Elsevier Distinguished Scholar” award (2009); an Honorary Doctorate from Maastricht University in the Netherlands (2011); the Paul D. Converse Award for significant scholarly contributions to marketing (2012); and the Gil Churchill Award for Lifetime Contributions to Marketing Research (2013). Dr. Parasuraman has published over 130 articles in scholarly journals and has served as editor of the Journal of the Academy of Marketing Science (1997-2000) and the Journal of Service Research (2005-2009). He has authored several books, consulted with many companies, and conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.

Amitava Chattopadhyay

Dr. Amitava Chattopadhyay
Dr. Amitava Chattopadhyay is an expert on branding and innovation. He has published more than 60 articles, with the majority appearing in leading journals like the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science, and Management Science. He is on the editorial review boards of the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Long Range Planning. For his research, Professor Chattopadhyay was awarded the Robert Ferber Award. His book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands was recognized as “The Best Business Book for 2012” by Strategy +Business. He is a Fellow of the Institute on Asian Consumer Insights and the CEIBS Center for Emerging Market Studies. Aside from teaching in degree programs, Professor Chattopadhyay has taught in executive programs in Europe, The Americas, Australia, Asia, and Africa.

Constantine Katsikeas

Dr. Constantine S. Katsikeas
Dr. Constantine S. Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management, and the Founding Director of the Global and Strategic Marketing Research Center at Leeds University Business School, University of Leeds. He holds a B.Sc. from Athens University of Economics and Business, an M.A. from Lancaster University, and a Ph.D. from Cardiff University. His doctoral studies were supported by a scholarship from the ONASSIS Foundation. He is the Editor-in-Chief of Journal of International Marketing, published by the American Marketing Association, Marketing Editor of Journal of International Business Studies, and an Area Editor of Journal of the Academy of Marketing Science. Professor Katsikeas is twice the recipient of the American Marketing Association Global Marketing SIG’s 2013 and 2015 Excellence in Global Marketing Award, the 2006 Hans B. Thorelli 5-Year Research Award by the American Marketing Association Foundation, and the 1999 S. Tamer Cavusgil Award. His interests lie in international marketing and export management, sales management, strategic alliances and interfirm collaborative relationships. He has published in Journal of Marketing, Strategic Management Journal, Organization Science, Journal of International Business Studies, Decision Sciences, Journal of International Marketing, Journal of the Academy of Marketing Science, and other journals. He has taught managers from a wide range of organizations including Toyota, Delhaize Le Lion, Aramco, Coca Cola, Atkins, Siemens, Boehringer Ingelheim, Sabic, Nadec, Philip Morris, Minerva, Audi, Mitsui Chemicals, Fortnum & Mason, A1 Telekom Austria, Mercedes-Benz, FirstPlus, Prozone, AB Vassilopoulos, GlaxoSmithKline, and Johnson & Johnson.

David Stewart

Dr. David W. Stewart
Dr. David W. Stewart, Ph.D. is President’s Professor of Marketing and Business Law at Loyola Marymount University and the current vice president for publications of the American Marketing Association. Dr. Stewart has previously held faculty appointments and various administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside. Dr. Stewart is a past editor of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Public Policy and Marketing. He is co-founder of the Marketing Accountability Standards Board. Dr. Stewart is the author of more than 250 published articles, chapters, and proceedings contributions and has authored or edited twelve books. His published work has focused on consumers’ use of information and shopping behavior, effective marketing communications, marketing strategy, and public policy as well as research methodology.

Deepak Gupta

Dr. Deepak Gupta
Dr. Deepak Gupta is a graduate in Chemical Engineering from IIT Delhi and did his PGDM at IIM Calcutta. At UC Berkeley, he earned a M.Sc. in Marketing at the Haas School, an MA in Economics, and an Interdisciplinary Ph.D in Economics, Sociology & Higher Education. In his research collaborations, Dr. Gupta’s interests have spanned a range of domains including International Business, International Marketing, Innovation Management, MOOCs & E-learning, Online Decision Making & Consumer Analytics, Labor Markets, and Skilled Migration. Dr. Gupta teaches courses in International Business, Marketing, Marketing Research, Business Research Methods, Marketing Analytics and Innovation for the MBA program; and on Research Traditions in Marketing, Philosophy of Management Research, and Innovation research for the Ph.D. program at the Amrita School of Business.

In the industry, he worked for two and a half years in Ponds India Ltd. He was also an adjunct faculty for SUNY Buffalo.

Denish Shah

Dr. Denish Shah
Dr. Denish Shah is the Barbara and Elmer Sunday Professor, Associate Professor of Marketing, and, Director of the MS-Marketing program at the Robinson College of Business, Georgia State University. His research primarily deals with issues related to customer and brand management and lies at the intersection of technology, marketing, and firm performance. Dr. Shah’s research has been published in the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing, Edward Elgar Publishing. Dr. Shah’s research work has been a finalist or winner of five best paper awards and three dissertation based awards. He is a 2015 MSI Young Scholar and recipient of 5 teaching excellence awards. Prior to his academic career, Dr. Shah worked for multinational corporations in USA and India. He holds a PhD in Marketing from the University of Connecticut – USA; MBA from ENPC (Ecole Nationale des Pontes Chausses) – Paris; and Bachelor of Engineering from Mumbai University, India.

G Sainesh

Dr. G. Shainesh
Dr. G. Shainesh’s research focus is on CRM, Services Marketing, and Service Innovations. At IIMB, he leads the cross-functional research initiative on consumer insights. His book titled Customer Relationship Management – A Strategic Perspective (Macmillan India) is a prescribed textbook for CRM courses at several business schools. He is also the co-author of a book on CRM titled Customer Relationship Management – Emerging Concepts, Tools and Applications (15th Reprint 2011, Tata McGraw Hill, New Delhi). His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, Revue Francais du Marketing, Journal on Marketing & Communication, Vikalpa, and IIMB Management Review.

Harsh Verma

Dr. Harsh V. Verma
Dr. Harsh V. Verma is Professor of Marketing at Faculty of Management Studies, University of Delhi, India. His broad areas of teaching interest include brand management, services marketing and consumer behavior. He has also taught courses at several IIMs. He has published over thirty research papers and five books. One of his books titled ‘Services Marketing: The Strategies for Success’ won DMA-ESCORTS book of the year award in 1993. His other books include ‘Marketing’ (Oxford University Press, 2015), ‘Branding Demystified: From Plans to Payoffs’ from Response Books (Sage Publication 2010) and ‘Services Marketing: Text and Cases, (Pearson Education, 2011). Currently his area of interest is exploring meaning of things and how they fit in socio-cultural context. Some of his recent investigations include ‘Concept of fairness’-culturally embedded meaning and marketing implications’; “Coffee and Tea: Socio-cultural Meaning, Context and Branding’; ‘Cool’, Brands and Cool Brands’; ‘Grooming Market in India: Concept, Instrumentality, Outcomes and Marketing’ and ‘Cool, Culture and Code of Cool’. He writes a blog, ‘MarketingCrow’ in which he tries to understand and explain business, social, cultural and political phenomena though marketing angle.

Jagdish Sheth

Dr. Jagdish Sheth
Dr. Jagdish Sheth is the Charles H. Kellstadt Professor of Business at the Goizueta Business School at Emory University. Over the fifty years, Professor Sheth has been on the faculty of Columbia University, MIT, University of Illinois and University of Southern California. He is an expert on consumer demographics, impact of technology on society and globalization of competition. Professor Sheth has been advisor to numerous corporations all over the world. His latest book is Breakout Strategies for Emerging Markets (Pearson, 2016).

K Sudhir

Dr. K Sudhir
James L Frank Professor of Private Enterprise, Management and Marketing & Director, China India Insights Program (CIIP)

Professor K. Sudhir is James L Frank Professor of Private Enterprise, Management and Marketing and Director of the Yale China India Insights Program (CIIP). His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he specializes in research on consumers in emerging markets. He has consulted for Fortune 500 US firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing their internal data to obtain actionable market insights. He leads the various data-driven research projects at the Yale Center for Customer Insights.

Professor Sudhir’s research has been honored with numerous awards across all major quantitative marketing journals. Two of his papers published in 2001 were among the top ten finalists for papers with the most Long Term Impact published in Marketing Science and Management Science in the previous ten years from 2009-11. He has received the Bass and Little Awards at Marketing Science and the Lehmann Award at the Journal of Marketing Research; and honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Paul Green Award at the Journal of Marketing Research.

Professor Sudhir is currently the Editor-in-Chief of Marketing Science. He previously served as Senior Editor at Marketing Science and Associate Editor at all of quantitative marketing’s leading journals, the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics.

He received his Ph.D. from Cornell University and was an assistant professor at NYU’s Stern School from 1998-2001.

Kay Peters

Dr. Kay Peters
Dr. Kay Peters is a Professor of Marketing at the University of Hamburg, Germany.

His research interest and expertise focus on the subjects of customer relationship management/customer centricity, integrated marketing communications, and international marketing. He works at the intersection of marketing, strategy, statistics, and IT. His research approach is empirical and quantitative, and mostly inspired by intense collaboration with firms. Based on the novel research topics his research often involves extending the state-of-the-art of statistical analyses.

His work has been recognized with the Best Paper Award 2010 of the Journal of Interactive Marketing and the Emerald Citations of Excellence Award 2016. His work appeared in leading journals like the Journal of Marketing Research, International Journal of Research in Marketing, and the Journal of Interactive Marketing. He serves on the editorial board of the Journal of Marketing and is an adhoc reviewer for most leading journals in the field. In June 2016, he is the host of the 13th Marketing Dynamics Conference in Hamburg.

Professor Peters holds a Ph.D. in Marketing from the University of Kiel (2008).

Markus Giesler

Dr. Markus Giesler
Dr. Markus Giesler is a consumer sociologist, ethnographer, and expert on market creation and customer experience design. He is an associate professor of marketing at the Schulich School of Business (York University), the chair of the marketing department, and the founding director of the Big Design Lab. His research appears in the Journal of Marketing, the Journal of Consumer Research, and Marketing Theory and is frequently cited in the New York Times, BusinessWeek, Washington Post, Wired, and other media outlets. Markus has been named “one of the best recognized experts studying high-technology consumer behavior” (Wired), one of “the young business school star professors on the rise” (Fortune), and one of “the 40 most outstanding business school professors under 40 in the world” (Poets & Quants).

Moutusy Maity

Dr. Moutusy Maity
Dr. Moutusy Maity is currently Associate Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM-L). Prior to joining IIM-L, Moutusy was Assistant Professor at the Indian Institute of Management-Bangalore (IIM-B), and at the University of Wisconsin, Whitewater, WI, USA.

Moutusy’s research interests are in the areas of consumer interaction with technology (e.g., Internet/e-commerce, mobile/m-commerce), and technology adoption at the bottom of the pyramid (BOP) in developing countries. Her research has appeared in referred journals including Journal of Retailing, Decision Support Systems, Journal of Business Ethics, and Journal of Marketing Theory and Practice, among others. Moutusy’s recent consulting experience include working with companies in the private and public sectors in India.

Murli Mantrala

Dr. Murali K. Mantrala
Murali K. Mantrala is Sam M. Walton Distinguished Professor of Marketing, Chair, Marketing Department, at University of Missouri, Columbia and visiting professor at Guangdong University of Finance and Economics, China. His previous positions include J.C. Penney Associate Professor at the University of Florida, Gainesville, Manager at ZS Associates, Evanston, Illinois, and visiting faculty appointments at Bar-Ilan, Chicago, Cologne, Columbia, Duke, ISB, Loughborough, Rutgers, Vanderbilt, Washington-St. Louis, and WHU Koblenz universities. Murali holds a PhD in Marketing from the Kellogg School, Northwestern University, MBAs from the University of Minnesota, Minneapolis, and Indian Institute of Management, Calcutta, and a bachelor’s degree in Physics from University of Delhi. Murali has published papers on two-sided platform marketing, sales resource allocation, compensation design, and retail pricing strategies in leading research journals. Two of his papers in Journal of Marketing Research (JMR were finalists for the O’Dell Award, while two others in Marketing Science (MKS) and Journal of Interactive Marketing won the Frank M. Bass Best Dissertation Paper Award pf MKS in 1998 and the 2013 Best Paper Award respectively. Murali has co-edited a well-received book on retailing research Retailing in the 21st Century (Springer, 2008). Murali is currently Co-Editor-in-Chief of Journal of Retailing and serves/served on the editorial boards of Journal of Marketing. MKS, Journal of Academy of Marketing Science, Journal of Business Research, and Journal of Personal Selling and Sales Management. He co-chaired the 43rd AMA Sheth Foundation Doctoral Consortium at MU in 2008. In 2010, he received the Humboldt Research Award for lifetime collaborative research from the Alexander Humboldt Foundation in Berlin, Germany.

Neeraj Pandey

Dr. Neeraj Pandey
Dr. Neeraj Pandey is Associate Professor of Marketing at NITIE Mumbai. He did his Post-Doc at Johns Hopkins University, USA in the area of Healthcare Pricing. He has authored two Books (Pearson and PHI) besides publications in international journals like Journal of Revenue and Pricing Management, International Journal of Revenue Management, and Journal of Medical Marketing. A prolific case writer and teacher, he has published case studies in Asian Case Research Journal, Ivey Publishing, The Case Centre, Emerald Emerging Markets Case Studies and Case Unit of IIM Ahmedabad. He received ‘The Best Teacher’ award by NITIE Mumbai; ‘AIMS-IRMA Outstanding Management Researcher Award’ by AIMS international and ‘Young Management Researcher’ award by Higher Education Forum (HEF). He is also Visiting Faculty at IIM Ahmedabad, IIM Kozhikode, IIM Raipur and IIT Bombay. He has trained senior executives of HPCL, BEL, SPMCIL, PSEB, etc. and done consulting assignments for various organizations including Dr. Reddy’s Laboratories, BPCL, GSFCL, ONGC, HPCL, Diligent Media Corporation, Owens Corning Ltd, Board of Apprenticeship Training (under Ministry of HRD) and MRF Ltd. His research and teaching interests are Pricing, Digital Marketing, B2B Marketing and Services Marketing.

Piyush Sharma

Dr. Piyush Sharma
Dr. Piyush “Pi” Sharma has about thirty years’ experience in industry and academics in India, Singapore, Hong Kong and Australia. Before joining Curtin University in Australia as a Professor of Marketing, he served as Associate Professor of Marketing at the Hong Kong Polytechnic University in Hong Kong, where he also served as Deputy Program Director of Hong Kong MBA program and Associate Dean – Internationalization for the Faculty of Business. He currently serves as an Associate Editor for Journal of Business Research and Journal of Services Marketing, as well as member of the Editorial Review Boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Journal of Service Theory and Practice, International Journal of Emerging Markets and Journal of Indian Business Research. His research on cross-cultural consumer behavior, branding and marketing strategy, and services and international marketing, appears in major international journals, including Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Service Management, Journal of Business Research, European Journal of Marketing, Journal of Advertising, Journal of Marketing Management, Journal of Service Theory and Practice, and Journal of Services Marketing, among others.

Rajan Varadarajan

Dr. Rajan Varadarajan
Dr. Rajan Varadarajan is University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interests are strategic marketing, innovation and environmental sustainability. He has published over 100 journal articles and book chapters, and made over 200 presentations at conferences, consortia, universities and other forums. His research on topics such as competitive advantage, corporate diversification and divestitures, e-commerce, environmental sustainability, global competitive strategy, innovation, market pioneering, multi-market competition, outsourcing, strategic alliances, strategic marketing, strategy typologies and taxonomies, and interdependencies between corporate, business and marketing strategy have been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Academy of Management Journal, Strategic Management Journal, Management Science, and other journals. Dr. Varadarajan is a Fellow of the American Marketing Association and Distinguished Fellow of the Academy of Marketing Science. He served as editor of the Journal of Marketing from 1993 to 1996 and as editor of the Journal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the Editorial Review Boards a number of journals including the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of International Marketing. Dr. Varadarajan is a recipient of a number of honors and awards including the Texas A&M University Mays Business School Lifetime Achievement Award for Research and Scholarship (2016), American Marketing Association-Irwin-McGraw Hill Distinguished Marketing Educator Award (2015), American Marketing Association Paul D. Converse Award for Contributions to the Field of Marketing (2008), University of Massachusetts Distinguished Alumnus Award (2008), Academy of Marketing Science Distinguished Marketing Educator Award (2003), American Marketing Association Marketing Strategy Special Interest Group Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy (2003), Journal of Marketing best paper award (2001) and Journal of Academy of Marketing Science best paper award (2008 and 2010).

Rajendra Srivastava

Dr. Rajendra Srivastava
Dr. Rajendra Srivastava is the Dean of the Indian School of Business (ISB) and the Novartis Professor of Marketing strategy and Innovation. He comes with an experience of over 30 years as an academic and administrator. He has held several tenured faculty and administrative positions during his career. Before joining the ISB, he was Provost and Deputy President of Academic Affairs at Singapore Management University. Rajendra Srivastava’s research interests include Marketing Strategy, Marketing Metrics, and Brand/Customer Management. His current work focuses on Business Model Innovations, especially in Services, B2B, Technology and Emerging Markets. He is best known globally, for his work on measuring the impact of market-facing business processes (innovation, supply-chain and customer management), that create value for customers, and the value of market-based assets (customers, channels, brands and value networks). He is also well known for his work in competitive market structures and brand equity/strategic brand management. His latest research and teaching interests include Business Model Innovation, Strategic Performance Management, Marketing Accountability and Driving Growth and Shareholder Value. Rajendra Srivastava is a highly cited scholar with work published in leading marketing journals. He is also the recipient of several awards and honours. He has been actively involved in setting up several new postgraduate and doctoral programmes as well as research centres and initiatives in close collaboration with industry. He has also been involved in consulting and senior management training with global MNCs and brings a unique blend of experiences integrating academic and business perspectives from the west and the east. He is committed to cross-functional integration in management of business processes and has championed inter-disciplinary research and academic programmes, and has nurtured multi-disciplinary areas of excellence in financial markets, innovation and business analytics. His research, spanning marketing and finance/economics, has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. He was a guest editor for the Journal of Marketing Research’s Special Issue on Brand Management and Equity, and the Journal of Marketing Special Issue on Marketing Strategy Meets Wall Street. Additionally, he has served on the editorial boards of several academic journals including Journal of Marketing Research (JMR) and International Journal for Research in Marketing (IJRM). Prior to SMU he held distinguished research chairs and senior management positions at the University of Texas at Austin and Emory University in Atlanta. Professor Srivastava is an MBA and PhD (Business Administration) from the University of Pittsburgh, an MS in Industrial Engineering from the University of Rhode Island, and holds a BTech (Mechanical Engineering) degree from the Indian Institute of Technology, Kanpur.

Rajkumar Venkatesan

Dr. Rajkumar Venkatesan
Professor of Business Administration, Rajkumar Venkatesan teaches Marketing Technology Products, Marketing Strategy, and Marketing Analytics at Darden. Venkatesan’s research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy. His research has appeared in several journals including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and the Harvard Business Review. He is also a co-author of the book “Cutting Edge Marketing Analytics.” Many of his research publications have been recognized with prestigious awards. He was selected as one of the top 20 rising young scholars in marketing by the Marketing Science Institute, one of the top 40 professors under 40 by the Poets and Quants magazine, and recognized among the top five percent of marketing strategy scholars by the Journal of Marketing Education. He received his Ph.D. in marketing from the University of Houston and his BE in computer engineering from the University of Madras.

Rakesh Singh

Dr. Rakesh Singh
Rakesh Singh teaches courses in B2B Marketing, Marketing Analytics, Sales Management and Research Methods. He served The Times of India Group for over 24 years before joining business academia in 2014. His research interests cover different issues in sales management that includes customer orientation, ethical behaviours, pro-social motivation, self-leadership strategies, emotional intelligence, selling skills, supervisory feedback, workplace spirituality and CSR. His research has appeared in leading journals that include Journal of Business and Industrial Marketing, Journal of Business Ethics, and, International Journal of Human Resource Management.

Ray Titus

Dr. Ray Titus
Dr. Ray Titus is Professor of Marketing at the Alliance School of Business, Alliance University, Bangalore. He currently also serves as an Advisor at ‘Sphere Thoughts’, a Bangalore based research and consulting firm. Ray holds a Doctorate in Business Administration from SMC University, Switzerland. Labelled as a ‘consumer lifestyle expert’ by Economic Times, India’s leading business newspaper, Ray’s research and consulting activities converge on the disciplines of consumer behavior, marketing strategy, and digital & social media marketing. His business articles and expert comments have featured in the Economic Times, Business Insider, Globe and Mail, Sunday Guardian, Telegraph, Hindu Business Line and other leading media publications. Ray’s book, ‘Yuva India: Consumption & Lifestyle Choices of a Young India’ (Random Business, 2015) is an Amazon India bestseller. His blog, ‘Buyer Behaviour’ has been listed among the ‘Top 100 Academic Blogs Every Professional Investor Should Read’.

Renana Peres

Dr. Renana Peres
Dr. Renana Peres is an Associate Professor of Marketing at the Jerusalem School of Business Administration at the Hebrew University of Jerusalem. She earned her BSc. and MSc in Physics, and switched to do her PhD in Marketing Research. Her research deals diffusion of new products to the market, social network modeling, understanding how word of mouth is generated on brands, and how this word of mouth is translated into sales. Dr. Peres was chosen as one of the top 50 productive researchers in marketing. She served as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania, and at NYU. She has published her works in the Journal of Marketing Research, Journal of Marketing, Marketing Science, the International Journal of Research in Marketing, PhysicaA and the Journal of Computational Neuroscience. She is a member of the Editorial Review Board of the Journal of Marketing Research, Journal of Marketing, and the International Journal of Research in Marketing, and was a board member of the ISCA SPLC interest group. Dr. Peres is the Founding CEO of Persay Ltd, an Israeli high-tech firm focusing on development and implementation of algorithms for voice–based recognition. She was among the Hebrew University representatives in the Presidential conference of President Shimon Peres in 2012 and 2013.

Richa Agrawal

Dr. Richa Agrawal
Dr. Richa Agrawal, is faculty (Marketing) at the Indian Institute of Technology Madras. Much of her teaching and research concern – consumption communities, customer-firm relationships, consumer perceptions, motivations and behaviour. She has expertise in developing psychometric measures/scales and teaching design thinking for developing innovative solutions. Several of the research papers and theses supervised by her have been awarded Best Thesis and Best Research Paper awards, nationally and internationally. Her work is presented regularly at conferences organised by – American Marketing Association, Association of Consumer Research and Academy of Marketing Science. She conducts workshops on scale development, theory construction and case writing, and offers consultancy on various customer related issues.

Roert Leone

Dr. Robert P. Leone
Dr. Robert P. Leone holds the J. Vaughn and Evelyne H. Wilson Chair and is Professor of Marketing in the Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received a B. A. in Mathematics and an MBA from the University of Texas at Arlington and a Ph.D. in Marketing from Purdue University. Prior to joining TCU in 2008, Professor Leone was a Chaired Professor at The Ohio State University (1992 – 2008) and The University of Texas at Austin (1978 – 1992). Professor Leone served as the Co-Editor of the Journal of Marketing, the premier broad-based academic journal in Marketing, from 2009-2011. Professor Leone is also the recipient of the 2010 Churchill Award given by the American Marketing Association for “Lifetime Achievement in the area of Marketing Research”. Professor Leone’s primary research interests involve investigating the effects of advertising, price and promotion on market performance, branding and brand equity, and developing marketing metrics to help guide strategic decisions. He has written extensively in this area and has published in such journals as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the American Statistical Association, Management Science, Journal of Business and Economic Statistics, Journal of Advertising, Journal of Retailing, and Operations Research. His article titled “A Study of Marketing Generalizations” was awarded the Maynard Award from the American Marketing Association for the paper published in the Journal of Marketing judged to contribute most to theory in marketing. In 2013 Professor Leone received the Neeley School of Business’ Deans’ Research and Creativty Award Recepient. Professor Leone’s recent research has been in the area of branding and brand equity, customer relationship management with a focus on understanding the impact of company equity and employee equity on customer loyalty, and customer co-production. Professor Leone’s teaching interests are in the areas of Marketing Management and Strategy, Marketing Research, and Customer Relationship Management. He has taught courses at the undergraduate, MBA, and Ph.D. levels, as well as various modules in Executive Education programs. Professor Leone has won a number of teaching awards including the 2014 Outstanding Elective Professor Award from the Neeley School of Business, the 2005 Outstanding Elective Professor award from the MBA students at Ohio State University, the 2006 Fisher College of Business Pace Setters Graduate Teaching Award, and the 2004, 2005 and 2006 Outstanding Marketing Elective award given by the MBA students at Ohio State. Professor Leone has done extensive teaching in Executive Education Programs for universities as well as companies. Professor Leone is also an active consultant and has worked for a wide range of domestic and global companies including Alliance Data Systems, Eli Lilly, Limited, Mary Kay Cosmetics, Procter and Gamble, Samsung, and Sears. Professor Leone is involved in a number of professional activities. He is a frequent invited speaker at conferences sponsored by the American Marketing Association and the Marketing Science Institute. Professor Leone has served on the American Marketing Association’s Educator’s Council, he chaired the Second TIMS Marketing Science Conference, he has cochaired the American Marketing Association Summer Educator’s Conference, and he cochaired the 2011 American Marketing Association Doctoral Consortium. Professor Leone was also named the 1997 Central Ohio Educational Marketer of the Year by the Columbus Chapter of the American Marketing Association. Address: Professor Robert P. Leone J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing M.J. Neeley School of Business 375 Dan Rogers Hall Texas Christian University Fort Worth, TX 76129 [email protected]

S Arunachalam

Dr. S. Arunachalam
Dr. S. Arunachalam is an Assistant Professor of Marketing at the Indian School of Business, India. His research focuses on the interface between the firm’s marketing capabilities and innovation and how they improve customer and firm performance. His research has been published in the Journal of the Academy of Marketing Science and several works are currently under review in top marketing and strategy journals. Arunachalam has worked in industry in different capacities as chief operating officer (COO), EA to the MD (Godrej Industries) and software engineer (Tata Consultancy Services).

S Neelamegham

Dr. S. Neelamegham
Dr. S. Neelamegham, is the Co-Founder of the Academy of Indian Marketing and former Dean of the Faculty of Management Studies of the University of Delhi. He is the Honorary Chairman of the Center for Entrepreneurship and Career Oriented Programs of the University of Delhi, and senior advisor to WASME (World Association of Small and Medium Enterprises). Educated at the Universities of Madras and Stanford, USA he received his Doctoral degree in Management from the University of Delhi. As a Ford Foundation Fellow he has also participated in the International Teachers Program of the Harvard Business School. Known for his pioneering work on developing Indian cases in Management, Dr. Neelamegham has collaborated with Professor Andrew R Towl former Director of Case Development of the Harvard Business School. He has served as a Visiting Professor at the University of Wisconsin (USA), Concordia University (Canada), Curtin International (Australia), University of Rio de Janeiro (Brazil), School of Tourism Organizations (France), Case Method Programme of Harvard Business School, Durban Institute of Technology, South Africa and as the Founder Dean of the School of Business Studies at the University of Zambia. A recipient of Australian Education Foundation Fellowship award he has lectured at several universities in Australia. He was the Chairman of the committee which prepared the blueprint for setting up the fifth IIM at Indore. An advisor and Board Member of several private and public sector organisations he has served as a consultant to Asian Development Bank, UNDP, Economic Commission (Africa), Asian Productivity organization and Asian Center for Development Administration. An author of numerous publications, his research interests include Changing face of Indian Marketing, Social Entrepreneurship, Management Education in India and Case Research and Development.

Shapali Gupta

Dr. Shaphali Gupta
Dr. Shaphali Gupta is an Assistant Professor of Marketing at Management Development Institute (MDI), Gurgaon and a Research Fellow at Georgia State University, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business. She has obtained her Ph.D. from Shailesh J Mehta School of Management, IIT Bombay, India; Master’s degree in Business Management with marketing specialization; and Bachelor’s degree in Mathematics. Her research interests are in marketing strategy, customer experience management, customer engagement and advertising strategy. Her research has been published and is forthcoming in the Journal of Advertising, Journal of the Academy of Marketing Science, and Journal of International Marketing. She has also presented her research at various esteemed international conferences like Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is also a gold medallist certified trainer by the Indian Society for Training and Development, New Delhi. She started her academic career about a decade ago and taught at various management institutes as a full-time and visiting faculty in India. Before joining MDI, she was associated with Symbiosis Institute of Business Management (SIBM), Pune. She enjoys teaching courses in Marketing, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Management. She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she had also worked in the industry where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high net worth clients.

Smeeta Mishra

Dr. Smeeta Mishra
Dr. Smeeta Mishra is Associate Professor on Contract in the Business Ethics and Communication Group at the Indian Institute of Management Calcutta. She holds a Ph.D. from the College of Communication, University of Texas at Austin and an M.A. from the S.I. Newhouse School of Public Communications, Syracuse University, New York. Previously, she worked at IMT Ghaziabad, IIM Ahmedabad and Bowling Green State University, Ohio. She researches in the areas of online self-presentation, media representations and gender studies and has published her work in several peer-reviewed international journals. She has co-authored a book on Online Communication Strategies for Managers (McGraw Hill Education, 2014).

Stavroula Spyropoulou

Dr. Stavroula Spyropoulou
Dr. Stavroula Spyropoulou is Professor in Marketing at Leeds University Business School and the Marketing Division’s Director of Doctoral Studies. She holds a BSc in Economics and Finance from University of Indianapolis and a PhD from University of Leeds. Her current research interests lie in international marketing, cross-cultural buyer-seller relationship collaboration and marketing strategy. She has published in academic journals including Journal of the Academy of Marketing Science, Journal of International Marketing, British Journal of Management, Industrial Marketing Management, International Marketing Review, and European Journal of Marketing among others. Her work is also regularly presented at leading academic conferences across the world.

Tapan Panda

Dr. Tapan K. Panda
Dr. Tapan K. Panda is currently Professor and Dean at Jindal Global Business School, NCR, New Delhi. Prior to joining JGBS, he was the founding Dean at School of Management, BML Munjal University. Dr Tapan was a full time faculty member in the area of marketing at Indian Institute of Management Lucknow, Kozhikode and Indore. He was the Director of Kotler- Srinivasan Center for Research in Marketing at Great Lakes Institute of Management. He has published 25 books in the area of marketing, branding, sales and distribution management, Customer Relationship Management. Dr Panda has more than 65 research papers published in various areas of management in both national and international journals. He can be reached at [email protected].

Dr V Kumar

Dr. V. Kumar
Dr. V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business. VK has been recognized with 14 lifetime achievement awards in several areas in Marketing from the American Marketing Association (AMA) and other professional organizations. VK has published over 250 articles, 25 books (translated in multiple languages), and has received over 25 Research and Teaching Excellence Awards. VK has been honored in multiple countries with prestigious awards and fellowships including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and Senior Fellow, Indian School of Business, India. VK has been bestowed with another honor as Fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas. VK spends his “free” time visiting business leaders to identify challenging problems to solve. VK has worked with several Global Fortune 1000 firms to maximize their profits and publish studies with rigor and relevance. VK is also the current Editor-in-Chief of the Journal of Marketing. In 2017, VK has been recognized as a Fellow of the AMA. Finally, VK is chosen as a Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia (Sage Publications) with commentaries from scholars worldwide.

Varsha Jain

Dr. Varsha Jain
Dr. Varsha Jain is an Associate Professor in Integrated Marketing Communications and the Chair, Dissertation, Co-chair, Research at the MICA (India). Dr. Varsha has authored 85 publications in international, national and trade journals, book chapters and case study collections, including the Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News, and the Emerald Emerging Markets Case Studies Collection. She has also won gold medals in the categories of not only, “Outstanding Management Researcher Award – 2016”, “Young Outstanding Management Researcher – 2013”, but also “Outstanding Woman Management Researcher–2012”, awarded by AIMS (The Association of Indian Management Scholars) International. In her research and teaching career, she was visiting scholar and guest at The Medill School, Northwestern University, USA in May 2013 and April 2015, and visiting professor at the Indian Institute of Management (IIM), Indore in July 2013 and IIM, Trichy in December 2014. Her research specialties lie in mobile and digital marketing, luxury branding, and digital natives. Dr. Varsha’s current work entails writing a books on Indian Consumer Behaviour in an Interactive Market Place and Customer Relationship Management with Prof. Jagdish Sheth (Emory University, USA), Prof. Don Schultz (Northwestern University, USA), and Prof. G. Shainesh (IIM, Bangalore, India).

Vithala Rao

Dr. Vithala R. Rao
Dr. Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson, Cornell University, Ithaca, New York. He is well known for his scholarly contributions to several topics including conjoint analysis and multidimensional scaling, trade promotions, pricing, market structure, corporate acquisition, brand equity, Internet recommendation systems, and experience products. His numerous papers have appeared in such journals as Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, and Management Science. He serves on the editorial boards of various top journals in marketing. Professor Rao received the 2008 Charles Coolidge Parlin Marketing Research Award presented by the American Marketing Association Foundation. In 2012, he was elected Fellow of the INFORMS Society of Marketing Science and in 2016 he was elected American Marketing Association Fellow. He received the 2017 Churchill Award. He is the author or editor of six books in marketing including Pricing Research in Marketing and a recently published book, Applied Conjoint Analysis (2014) for which he received the Ziegel Award from Technometrics in 2016. He has worked for several corporations in the US and abroad as an Advisor and Seminar Leader. He was a visiting professor for short periods at various universities in the United States and abroad.

Venkata Ramana

Dr. Venkata Ramana
Dr. Venkata Ramana holds a M.B.A. and Doctoral degree in Management from Osmania University and received advanced training at IIIEE, Sweden and IC2 Institute, University of Texas. He is Senior most Professor at School of Management Studies, University of Hyderabad with over 29 years experience across different sectors spanning academics, industry and board level positions at State Bank of Hyderabad (4 years) and India Infrastructure Finance Company, Ministry of Finance, Govt. of India (3 years). He has served at Institute of Public Enterprise, Osmania University and since 1999 working with University of Hyderabad where he served as Dean of the University for nearly 7 ½ years and has a wide exposure to the academic and administrative aspects of the University. He has extensively worked in the area of Entrepreurship and is presently heading the TBI @University of Hyderabad. His research interests include General Management, Corporate Governance & Strategy, Marketing Management and Strategic Management. Invited to deliver lectures at San Diego State University & University of New Orleans, USA and MSU, Thailand and delivered many lectures in NUS, Singapore and leading Universities in India. He has received Honours and prestigious Awards and nominated to various Committees of National bodies like UGC/AICTE/University Court/Boards of Studies. He has been adjudged as “Best Professor in Marketing” in Singapore 2012 by CMO Asia. Presently Member, Academic Court and Finance Committee, Central University of Rajasthan and Sikkim Central University. He had the distinction of being chosen to accompany the Hon’ble President of India to China during May 24-25′ 2016 and has also been invited as “Observer” for the launch of Smart model village at Rashtrapati Bhavan on July 2′ 2016.

Werner Reinartz

Dr. Werner Reinartz
Dr. Werner Reinartz is a Professor of Marketing at the University of Cologne, and the Director of the Center for Research in Retailing (IFH), Germany. Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999). His research interest and expertise focuses on the subjects of marketing strategy, retailing, customer relationship management (CRM), and service strategies. His work in these domains has been recognized with major academic awards, such as the AMA Doctoral Dissertation Competition, the Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, twice the MSI/Paul Root Award of the Journal of Marketing, Finalist for the O’Dell Award, and the Sheth Foundation/Journal of Marketing Award for long-term contribution to the marketing discipline. He has published extensively in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, International Journal of Marketing, and Journal of Service Research. In addition, his research was presented in five different feature articles in Harvard Business Review. Furthermore, he is area editor at the Journal of Marketing and Journal of Marketing Behavior as well as a member of the editorial board of the Journal of Retailing. In 2010, he was the host of the INFORMS Marketing Science Conference in Cologne.

Zhi Yang

Dr. Zhi Yang
Prof. Zhi Yang, is the associate dean of school of Management, Huazhong University of Science and Technology (HUST), Wuhan, China. He also serves as the excecutive director of VKIMSI of HUST. He received his PhD degree from the University of Hong Kong, and has been visiting scholar at University of Cambridge, MIT Slaon Management School etc. Prof. Yang’s research interests lie in strategic management, innovation management, and buyer-supplier relationship in emerging markets. His research appears in journals such as Journal of Business Research, Industrial Marketing Management, Asia-Pacific Journal of Management, Journal of Comparative Economics, China Economic Review, etc.

Aishwarya Ramasundaram

Ms. Aishwarya Ramasundaram
Aishwarya Ramasundaram is a third year doctoral scholar(Marketing) at the Indian Institute of Management, Bangalore. Her research interests are in the areas of consumer behaviour. Specific research interests include digital marketing, online shopping, the impact of aesthetics on choice, and role of national identity in decision making. She holds a MBA degree and a master of Fine Arts degree and has one year of industry experience in a marketing role.

Amrita Bansal

Ms. Amrita Bansal
Amrita Bansal is an F.P.M. Scholar at the MICA, Ahmedabad (India). She has a Master’s degree in Business Administration with specialization in Marketing from ICFAI, Hyderabad. Further, she has a work experience of two years in sales and branding. Her areas of study include societal marketing, marketing theories, branding and CSR. She tries to study all the areas of his study with a cross disciplinary focus and interdisciplinary integration. She has publishes a paper in the field of gendered products and Bikerni community of India in a peer reviewed, Europe based international journal.

Ankit Anand

Mr. Ankit Anand
Ankit is a 3rd year PhD student in the Center of Excellence in Brand and Customer Management at Georgia State University. He earned his Integrated Masters (dual) in Applied Mathematics from University of Hyderabad, India. Prior to joining the program, he was Research Associate for 2 years in the Marketing area at Indian School of Business, Hyderabad. He is interested in how firms’ relationships with key customers affect their long and short run performances by using robust econometrics models.

Archit Tapar

Mr. Archit Vinod Tapar
Archit Vinod Tapar is a research scholar in the area of marketing at Indian Institute of Management Indore, India. He has received his master’s degree in management studies from Mumbai University. He has one year of industrial experience in sales and marketing, and two years of academic experience. His research interest includes brand management, services marketing, tourism marketing, and online retailing. His research works has been showcased at China India Insights Program held at London Business School, UK.

Arpita Pandey

Ms. Arpita Pandey
Arpita is a Doctoral Candidate in the Marketing area at IIM A. Her research interests include consumer behaviour, consumer psychology, advertising, pricing, and retailing. She has worked for 2 years in Accenture Consulting and helped develop marketing intelligence and strategies for clients in the retail, telecom, broadcasting and communication domains. She completed her Masters from IIT Kanpur where she was awarded the S. N. Mittal Gold Medal for all round excellence in the graduating batch. She is a BTech in Electronics Engineering from HBTI Kanpur (institute silver medallist). She enjoys reading, painting, theatre, travelling and is trained Kathak dancer.

Avinash Tripathi

Mr. Avinash Tripathi
Avinash Tripathi is a final year doctoral candidate at National Institute of Industrial Engineering (NITIE) Mumbai in the Pricing (Marketing) area. His research experimentally investigates the pricing decisions under condition of risk and the impact of the various price communications on decision making. He has done MBA, EPM (IIT Bombay) and UGC- NET. He has more than 10 years of both industry and teaching experience. His area of interests include behavioural pricing, green marketing, consumer behavior, consumer decision making, and empirical quantitative marketing.

Arunima Singh

Ms. Arunima Singh
Arunima brings with her 14 years of rich experience in marketing across various assignments on client as well as agency side. With over 6+ years of experience in digital and social media, Arunima has worked with Digital Law & Kenneth (Saatchi & Saatchi), Social Wavelength (JWT) and Sobhagya Advertising Agency on brands like Pidlite, Kalpataru, Godrej Properties, Parle, HCC, Lavasa, Magma Fincorp, Force Motors, Kotak Mahindra, HUL, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel and Piramal… to name a few. Arunima holds a Physics Graduate Degree from Miranda House, Delhi University and an MBA degree from Institute of Finance and Management, Lucknow University . She has a strong understanding of the media industry and has capabilities in handling large campaigns & projects. She is currently Practice Lead of Digital & Social SBU at Adfactors PR Pvt. Ltd.

Baljeet Singh Sani

Mr. Baljeet Singh Sani
Baljeet Singh Sani is a Fourth year Marketing Fellow at the Indian Institute of Management-Indore. He earned his MBA in 2008 from Apeejay Institute of Management Jalandhar. Before joining IIM-I, he has three years of corporate experience in FMCG majors-Nestle India Ltd and Hindustan Unilever Ltd in Sales and Marketing, followed by three years of teaching stint at Lovely Professional University-Jalandhar.

His broad area of research interests include B to B/Channel relationships and Services Marketing.

Bhupesh Manoharan

Mr. Bhupesh Manoharan
Mr. Bhupesh Manoharan is a doctoral candidate in Marketing at Indian Institute of Management Calcutta. He holds a Post Graduate Diploma in Management from IIM Calcutta. His research interest includes Consumer Behaviour in the Digital Space, Consumer Culture and Branding.

Cezara Nicoara

Ms. Cezara Nicoara
Cezara is a Postgraduate Researcher in Marketing at the University of Leeds. She holds an MA in Management and Organisational Analysis from Warwick University (2012) and an MA in Advertising Management and Marketing from Leeds University (2013). Her PhD focuses on the sustainability initiatives of multinational subsidiaries in emerging markets. An element of the thesis revolves around the integration of Big Data analytics to draw insights into sustainable patterns. Cezara’s main research interests focus on sustainability marketing, corporate responsibility and ethical development. She has presented work in progress at domestic and international conferences and has attended a number of related workshops.

Diksha Rohra

Ms. Diksha Rohra
Diksha Rohra is a doctoral candidate at the Shailesh J. Mehta School of Management, Indian Institute of Technology Bombay (Mumbai) in the area of marketing. Her areas of research include consumer behavior, brand management and consumer brand relationships. She has published papers in peer reviewed journals and international conference. She holds a B.Tech from Indira Gandhi Delhi Technical University for Women, Delhi and a PGDM with specialization in marketing from IMT-Ghaziabad.

Farrah Zeba

Ms. Farrah Zeba
Farrah Zeba, MBA in Marketing, is pursuing Ph.D. at IBS Hyderabad, India. She qualified UGC-NET in 2012, and has worked as a Market Research Analyst in a reputed Indian retail organization. Her research is focused on customer advocacy, customer delight, customer satisfaction, customer loyalty, and perceived value. She was a visiting scholar at University of Memphis, Tennessee, USA, where she received an award for her doctoral thesis proposal in business research category. She has presented papers in conferences of international repute. She has contributed research papers to SCOPUS indexed journals, and teaching cases to The Case Centre, UK.

Email ID:[email protected]/[email protected] No.: +91 7732096673

Harisankar Muralidharan

Mr. Harisankar Muralidharan
Harisankar Muralidharan is a 3rd year doctoral student in marketing at Alliance University, Bangalore. His research interests are in consumer decision making, shopping behaviour and retailing. An alumnus of IIM Lucknow, he spent 12+ years in industry, before moving to the world of academics.

Jamid Ul Islam

Mr. Jamid Ul Islam
Jamid Ul Islam is a research scholar at the Department of Management Studies, Indian Institute of Technology Roorkee in the area of marketing. He holds a Masters in Business Administration (in Marketing) from Jamia Millia Islamia University (New Delhi). His areas of interest are relationship marketing, customer engagement, online brand communities, and consumer behavior. During his doctoral work, he studies customer engagement and the role of online brand communities in enhancing customer engagement. His work is published in reputed peer reviewed journals like Management Decision, Journal of Internet Commerce, and Journal of Global Fashion Marketing. He has also presented his research work in many international conferences in India, Dubai and Bangkok.

Jayant Nasa

Mr. Jayant Nasa
Jayant Nasa is a third year doctoral student in Marketing area at Indian School of Business (ISB), Hyderabad. He works primarily in the domain of consumer behavior using experimental techniques. His specific research interests include: (1) stereotypes & heuristic biases in consumer decision-making, (2) celebrity culture/gossip & it’s effect on celebrity endorsements, and (3) brand/individual-level transgressions. Before starting his doctoral journey at ISB, he worked as a Business Analyst with Accenture for one year. He has completed his B.Tech. (Mining Engineering) and MBA, as part of a 5-year dual degree program, from IIT (ISM) Dhanbad.

Jyoti Pandey

Ms. Jyoti Pandey
Jyoti Pandey is a research scholar in the area of marketing at Indian Institute of Management, Indore, India. She has done her masters in management from D.A.V.V. University Indore. She has two years of experience in banking and four years of experience in academic domain. She has worked on behaviour of consumers on emerging markets and presented her work in many national and international conferences. She has presented papers and case studies in international & national conferences of repute such as AMS Annual Conference 2016, U.S., Yale CIIP conference 2016, London, PAN-IIM Conference 2015. Recently, she has published a case on business model of E-wallets in India in Economic Times Case Series (etcases.com).

Madhu Gowda

Mr. Madhu Gowda
Mr Madhu Gowda is a 3rd year Ph.D student at Alliance University, Bengaluru. His research interests are Consumer Behavior and Product Life Cycle. Specifically, his doctoral thesis investigates how the consumers, and especially urban consumers search for information while making pre-purchase assessments for durable products in the face of increasingly sophisticated and complex information environment, while the rural consumer, who do not have access to more sophisticated information environment adopt different collective search strategies for information search. Prior to joining the doctoral program, he was working with Toyota Motors for four years in its marketing planning department.

Marisa Muninger

Ms. Marisa Muninger
Marisa Muninger is a lecturer in Marketing and joined ICHEC Brussels Management School in 2013. Prior to academia she had ten years international marketing experience with 20th Century Fox, Sara Lee and Reckitt Benckiser. Marisa is a PhD candidate. Her areas of research and teaching interests cover marketing strategy, international marketing, innovation management, social innovation and business models. Her thesis is about social media use in innovation. More specifically, her work examines how social media tools can be leveraged in the frame of the innovation process. Marisa holds a Master’s degree in Financial and commercial sciences from ICHEC Brussels Management School (2003) and a MBA in International Business from Louvain School of Management (2004).

Nageshbabu Garapati

Mr. Nageshbabu Garapati
Prof. Nageshbabu V Garapati is an IT Project management professional with 25 plus years of experience. He has successfully executed large, complex, multi country projects for various global clients in US, UK and EU of multinational companies. Nagesh possess postgraduate degree in Management from Xavier institute of Management and also a post-graduation in Mathematics. He is working as an adjunct faculty in We School Bangalore. Currently he is pursuing his Doctoral studies in Management Sciences from Anna University on the topic “Factors influencing successful execution of projects”. Nagesh is a visionary Leader with excellent communication, interpersonal skills, able to drive, mentor, monitor direct reportees, cross functional team in matrix structure. Nagesh has a proven competency in identifying, understanding Client requirements, issues and concerns, timely resolution of issues, develop strong relationship with client key decision makers. Nagesh provides advice and consultancy to the companies, to increase their bottom line and top lines. His favorite pastime is teaching and mentoring underprivileged children with special emphasis on girl child.

Nakul Subramanyam

Mr. Nakul Subramanyam
Nakul Subramanyam is an industry professional with over three decades of experience in the Corporate World. He has qualifications in Food Technology & Management and is currently pursuing his Doctorate in the area of Manufacturing Sustainability. His experience spans across diverse industries like Dairying; IT & ITES; Manufacturing and Finance. He held leadership roles as Director Facilities & Procurement with Hughes Software and Director-Operations with Adobe Systems. He also served as a Vice President with Firstsource Solutions and Chief Administrative Officer with WNS Global. He was Head- Shared Services at GE Research and currently is an Executive Director with Morgan Stanley-India. Nakul has set up Operations ground up in his career and has managed large format Operations & teams nationally & also in the Philippines; U.S. & Europe. He has championed sustainability and has achieved LEED Certification and was also the industry representative for BIS in the new Chapter on Sustainability being introduced in the National Building Code. Nakul has also been active in Industry Forums and has been a speaker at CII; IFMA and NASSCOM.

Nandini Nim

Ms. Nandini Nim
Nandini is a first year PhD student in the Center of Excellence in Brand and Customer Management at Georgia State University. She earned her Master degree in Business Economics from University of Delhi, India. Prior to joining the program, she was junior research fellow for 2 years in the marketing area at Faculty of Management Studies, University of Delhi. She is interested in how firms develop innovative capabilities, value of innovations to customers and firms, and how to leverage social media space to create sustainable brand value.

PK Gopalakrishnan

Mr. PK Gopalakrishnan
PK Gopalakrishnan is a research scholar in CMR University, Bangalore, pursuing his Phd Programme in Management stream with emphasis on Social entrepreneurship. Subject of his thesis is Balancing of financial viability and impact orientation through Innovation in Social enterprises Social enterprises are created to make an impact and solve societal problems. However they need to be financially viable to create this impact.Which comes first – Purpose or Profit? How do entrepreneurs manage the inherent tension in these two seemingly contradictory objectives? The study is designed to do qualitative research into 20 and more social enterprises in diverse sectors and create a management framework. He would like to contribute in this emerging area of interest in entrepreneurship. He has been pursuing the the programme since April 2015. Prior to this he worked for over three decades in leading corporates like ITC, Wipro, Mindtree, Wep Solutions in leadership positions, gaining significant business management experience. . Currently he is a management consultant advising and mentoring few start ups including one in social enterprise in Bangalore. He has done management education from Indian Institute of Management, Bangalore and Mechanical Engineering.from Osmania University, Hyderabad.

Prateeksha Parihar

Ms. Prateeksha Parihar
Prateeksha Parihar is a fourth year Doctoral candidate at IIM Raipur. Her research interests are in consumer behavior, relationship marketing, and digital marketing. Her thesis explores customer engagement from the perspective of the goal directed behavior of customers. Prior to joining the doctoral program at IIM Raipur, she has worked with Infosys for three years. She enjoys music, adventure sports and reading.

Reika Igarashi

Ms. Reika Igarashi
Reika Igarashi is a 2nd year doctoral researcher in marketing at Leeds University Business School (LUBS). She graduated from LUSB with MA in Corporate Communications and Public Relations with distinction and student of the year award in 2013. She has worked at British Embassy Tokyo and a bilingual marketing/ creative agency dealing with luxury brands. In 2015, she decided to pursue her career as researcher in marketing and came back to LUBS. Her research interests includes employee voice behaviour, sales control systems, engagement and burnout. Currently, she is conducting interviews for her research in Japan.

S M Mujahidul Islam

Mr. S. M. Mujahidul Islam
S. M. Mujahidul Islam is a 2nd year Ph.D student in the Business Studies Group at National University of Bangladesh. He earned his BBA & MBA Degree in Marketing from University of Dhaka, Bangladesh. His PhD focuses on the area of Entrepreneurial Marketing: Sustainable Techniques for SME Development. His main research interests focus on Sustainable Entrepreneurship and Marketing. His work is published in reputed academic publishing houses and peer reviewed journals around the world. He has 12 years of teaching and research experience at National University of Bangladesh. He has also presented his research work in many national and international conferences in Bangladesh, India and Malaysia.

Sandeep Kelkar

Mr. Sandeep Kelkar
Sandeep Kelkar has done B. Sc. and Masters in Computer Application. He has done Post Graduate Diploma in Computer Management from Mumbai University. He has completed Post Graduate Diploma in Computer Science from Datamatic Institute of Management. He has over 20 years of work Experience which includes Software Development, IT Consulting, Teaching and Corporate training. Since last 13 years he as associated with Welingkar Institute as teaching faculty. His core is IT and specialized in Management Information Systems, IT Infrastructure, Software Engineering and Information Security. He has published and presented research papers in national, international journals and conferences. Currently he is perusing Ph. D. in Management Studies from University of Mumbai.

Shilpi Raj

Ms. Shilpi Raj
Shilpi Raj is a doctoral scholar at the Institute of Management Studies, Banaras Hindu University, Varanasi, in the area of marketing. She has a Master’s degree in Business Administration from Motilal Nehru Institute of Research and Business Administration, University of Allahabad. Her areas of research include consumer behavior and consumer psychology. Specific research interests include children’s buying behavior. She has published papers in peer reviewed journals.

Siddhartha Sarkar

Mr. Siddhartha Sarkar
Siddhartha Sarkar is a doctoral candidate in the marketing area at Shailesh J. Mehta School of Management, Indian Institute of Technology Bombay (Mumbai). He holds a Masters in Business Administration (in Marketing) followed by Masters in Philosophy. His areas of research include Private Label Brands, Cue Utilization, Branding Strategies and Online Shopping. He has five years of research experience at Nirma University and IIT Bombay. Before joining IIT Bombay, he worked as an Assistant Professor for more than five years. He has published papers in international journals and also, written case studies.

Shubhomoy Banerjee

Mr. Shubhomoy Banerjee
Shubhomoy Banerjee Is a doctoral candidate in the marketing area at the Institute of Rural Management Anand (IRMA). After completing his Post Graduate Diploma in Rural Management from the same institute in 2010, he worked for two years in the financial inclusion and micro-insurance sectors. He also holds a master’s degree in Agricultural Extension (Gold Medalist). His areas of academic interests lie in the field of brand management and consumer behaviour in emerging economies and more specifically in rural India. He is working towards his doctoral research on Consumer-Brand Relationships in rural India. He has published his research in various national and international journals and also presented his research in various conferences.

Sourav Borah

Mr. Sourav Borah
Mr. Sourav Borah is a doctoral candidate in Marketing at IIM Bangalore. His research interest includes Services Marketing, Branding and Ethical issues in Management. He has presented papers in many international conferences. Prior to IIM Bangalore, he was associated with Indian School of Business, Hyderabad where he served as a Senior Academic Associate.

Subrat Sarangi

Mr. Subrat Sarangi
Subrat brings more than 18 years of industry and management consulting experience, having worked with the likes of Jindal Steel & Power Ltd., Avalon Consulting, IBM Global Services, Wipro Consulting and iGATE- Patni. Prior to joining KSOM, he was leading the delivery division of Beroe Inc. (a boutique KPO in Procurement Market Intelligence) as Vice President, Market Intelligence. He is a graduate from College of Engineering, Thiruvananthapuram and PGDM from XIM, Bhubaneswar. His research interests are focused around product line decision models and he is at an advanced stage of his dissertation process from XLRI, Jamshedpur. Subrat is an Associate Professor (Marketing) at KIIT University, Bhubaneswar and teaches courses, namely, Marketing Research and B2B Marketing. He is also a guest faculty at XIM, Bhubaneswar and a trainer for SIDBI, IDBI, NALCO, Sun Pharma, to name a few.

Sunil George Mathew

Mr. Sunil George Mathew
Sunil George Mathew is a doctoral scholar (Marketing area) at the Management Development Institute (MDI) at Gurgaon. His research interest is in studying new consumer behaviors arising due to modern technologies. An alumnus of St. Stephen’s College (Delhi) and the Indian Institute of Management (IIM) at Kozhikode, he has 12 years of industry experience in various companies and functions. He has a couple of academic papers under review and has a teaching case in marketing, published by Richard Ivey Publishing, Canada.

George is a trained mountaineer and also pursues Trap shooting as a hobby.

Surendra Kumar

Mr. Surendra Kumar
Mr. Surendra Kumar is research scholar working on advertising effectiveness at Institute of Management Studies, Banaras Hindu University, Varanasi. He has done MBA in International Business from FMS – BHU and qualified UGC-NET twice consecutively. His research interest includes Advertising, media and Advertising effectiveness.

Sowmya Raja

Ms. Sowmya Raja
Sowmya Raja is a doctoral student at the Department of Management Studies, Indian Institute of Technology Madras. Her research interests include branding, consumer behaviour, cross-cultural marketing and retailing.

Her research focuses on the development of a scale to measure consumers’ perception of brand greenness. The study looks at how consumers construe brand greenness, how it differs across cultures, and among people with different environmental values, and how brand greenness affects purchase intention, brand trust and attitude.

Her work has been published in Developments in Marketing Science and has been presented at the Academy of Marketing Science Annual Conference, Association for Consumer Research Conference, Australia and New Zealand Marketing Academy Conference, and Yale China India Insights Conference.

Vartika Srivastava

Ms. Vartika Srivastava
Vartika is a 2nd year doctoral student at SJMSOM, IIT Bombay. She is working on “persuasiveness of online reviews” under the guidance of Prof. Arti D. Kalro. She has presented. Prior to joining the doctoral programme, she was working as a strategy consultant with Monitor Group. She has done her PGDM from IIM Ahmedbad and B.Tech in EE from IIT Kharagpur.

Varuna Newatiya

Ms. Varuna Newatiya
Varuna Newatiya is a doctoral candidate at the Department of Management Studies, Indian Institute of Technology (IIT) Madras. She earned an M.A. in Mass Communication (with distinction) in 2010 and B.Sc. in Visual Communication, in 2006 from Madras University. She has two years of teaching experience as Assistant Professor and has handled various subjects which include Communication Theory, Media Management, Marketing Management and Advertising Management.

Currently, she is working in the area of consumer behaviour and her research focuses on identifying new and unexplored motivations for consumption of luxury products among Indian customers. Through this work, she wishes to contribute to the ‘new wave’ of research which focuses on understanding Asian markets and consumers. She recently presented her work at the ‘Asian Luxury Branding Research Conference’ organized by Singapore Management University in collaboration with LVMH, a European multinational luxury goods conglomerate. Her other research interest includes Branding and Promotions.

Vedha Ponnappan

Ms. Vedha Ponnappan
Vedha Ponnappan is a doctoral candidate at IIM Bangalore in the Marketing department. Her research interests focus on understanding consumer behavior using micro economic theories and quantitative marketing approach. She is currently studying how household level factors such as household composition, household income, opportunity cost of time etc. can be used to tease out latent consumption and household production intentions of consumers that drive their purchases. She is also interested in understanding consumer decisions using data analytics, behavioral decision theories and network analysis. Prior to joining the doctoral program, she was a Principal Product Manager at Oracle India Ltd and has over eight years of industry experience.

Amalesh Sharma

Mr. Amalesh Sharma
Amalesh Sharma is a research scholar at the Center for Excellence in Brand and Customer Management (CEBCM) at the Georgia State University. He will join Mays Business School, Texas A&M University as an Assistant Professor starting summer, 2017 after getting his doctoral degree in Spring, 2017 from GSU. His research interests include Customer Relationship Management (CRM), Empirical models, Distribution, New Product, and Firm level strategies. His research, along with his co-authors has been published/forthcoming in the Journal of Marketing Research, Marketing Science, Harvard Business Review, Journal of Retailing, and Journal of International Marketing. Prior to joining the PhD program at GSU, Amalesh worked in Industry and received his education from India.

Rajkiran Prabhakar

Dr. Rajkiran Prabhakar
Dr. Rajkiran Prabhakar, is Ph.D. from Faculty of Management Studies B.H.U. and obtained his M.B.A. Degree from Institute of Engineering and Technology, Lucknow with specialization in Marketing and IT. Dr. Prabhakar has qualified UGC NET in Management (2004 & 2006). He has been awarded Rajeev Gandhi National Fellowship by UGC in 2008 for his research work. He started his career as Programmer in Techbooks International for three years (1999-2002). His academic career started in 2005 as Assistant Professor in Institute of Cooperative and Corporate Management Research and Training (ICCMRT), Lucknow. He has completed one minor research project funded by BHU and one ongoing major research project funded by University Grant Commission, New Delhi. He is also serving as an Associate Editor of esteemed journal known as Pezzottaite Journals. He has two edited books to his credit and has published several research papers and articles in reputed journals and magazines. He also participated and presented papers in National and International Conferences, Seminars and Workshops. He has served as resource person in different academic programs. His area of interest are Marketing with emphasis on Retail, Rural Development and MIS.

Subin Sudhir

Mr. Subin Sudhir
Subin Sudhir is an Assistant Professor at IIM Indore, he has completed his Fellow Program in Management (FPM) from IIM Kozhikode. His doctoral dissertation explored rumor sharing behavior among consumers in the marketplace. His research interests include word of mouth and rumor research in marketing, consumer behavior on online platforms, and consumer response to digital marketing. Prior to joining IIM Indore, he has worked with IIM Tiruchirappalli, IFMR, iCRM, Tata Elxsi Ltd, and Wipro Technologies. He has presented his research at reputed conferences (e.g. AMA Marketing Educators Conference, INFORMS Society for Marketing Science Conference, etc.,) alongside publishing in reputed journals. His teaching interests include Sales, Marketing Channels, Retailing, and Digital & Social Media Marketing.

Consortium Schedule


January 6, 2017
January 8, 2017
Event Category:


Wilingkar Institute of Management Mumbai
Lakhamsi Nappu Road, Matunga East, Near Matunga Central Railway Station, Dadar
Mumbai,, Maharashtra 400019 India
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