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5th AIM – AMA Sheth Foundation Doctoral Consortium

January 6, 2017 - January 8, 2017


Marketing in a Connected World

Consortium Co-Chairs

V Kumar

Prof. Dr. V. Kumar

Georgia State University, USACo-founder, AIM
Jag Sheth

Prof. Dr. Jagdish Sheth

Georgia State University, USACo-founder, AIM
Uday Salunkhe

Prof. Dr. Uday Salunkhe

Group Director, WeSchool, Mumbai

Host Institution

We School

S.P. Mandali’s Prin. L.N.Welingkar Institute of Management Development & Research (WeSchool).

Founded by the Shikshana Prasaraka Mandali, WeSchool is a pioneering management institution with emphasis on design-led innovative management education for shaping vision and mission of global citizen leadership. Keeping design and innovation its core, WeSchool endeavors to provide newer avenues to students towards achieving excellence in all sphere of life and nurture them to become Global Citizen Leaders.

WeSchool has been recognized as one of the top 50 B-Schools as per the National Institutional Ranking Framework (NIRF) 2017 conducted by Ministry of Human Resources Development, Government of India. WeSchool has also been ranked 12th in private B-School category nationally and 11th in West Zone by Times of India in their business school survey 2017.

WeSchool has introduced several pioneering management programs in business design & innovation, e-business, retail, and healthcare, Research and Business Analytics and Media & Entertainment. WeSchool constantly experiments with new pedagogical approaches to enhance student learning. WeSchool hosted ‘MIT Media Lab (USA) – WeSchool Design Innovation Workshop’ in Mumbai, where 350 students and corporate worked together over 5 days to produce 84 prototypes of products, ‘ReDx 2015’ with – MIT Media Lab’s Health Technology Camp (Massachusetts Institute of Technology, USA) & also engaged in the ‘Kumbhathon’ in Nasik with MIT (USA) and TCS.

WeSchool offers an extensive global exposure to its students through its rich international partnerships with world class universities in Australia, Canada, Denmark, France, Israel, Sweden, USA and others.

About WeSchool, Bengaluru

Located in Silicon Valley of India, WeSchool, Bengaluru, commenced its journey nine year ago. The sprawling campus embodies the green color of our brand identity.

The WeSchool Bengaluru campus offers three full time residential programs like PGDM, PGDM E-Business and PGDM Business Design & Innovation. The campus has the latest state-of-the-art facilities that facilitate the right environment for learning under the guidance of academically reputed faculty.

WeSchool, believes in adopting global practices of experiential, prototyping, learner-centric pedagogies for an enhanced learning so as to produce Globally Responsible Leaders of Tomorrow. WeSchool won the ‘Best Practice in Innovation in Management Education’ award for its Global Citizen Leaders Pedagogy Program at the 5th NHRDN National Conference & HR Showcase 2016.

WeSchool, Bengaluru received the AICTE-CII 2016 Award for the ‘Best Industry Linked Emerging Management Institute and BMA Academic Excellence of the Year 2016’ Conferred by Bangalore Management Association. The Management Development Center at WeSchool, Bengaluru, has been at the forefront since its inception and has succeeded in providing & designing high-quality customized development programs for Infosys, Robert Bosch, Dell, HP, Biocon, E&Y, SPAR, Continental Auto, Titan.

The Center of Excellence for Case Development, at our Bengaluru campus focuses on live case studies which have been published by Richard Ivey, Michigan University and Emerald Publication and many more.

WeSchool, Bengaluru campus has also got accredited with South Asian Quality Systems (SAQS).

Faculty, Fellows, and Participants

Consortium Schedule


January 6, 2017
January 8, 2017
Event Category:


Wilingkar Institute of Management Mumbai
Lakhamsi Nappu Road, Matunga East, Near Matunga Central Railway Station, Dadar
Mumbai,, Maharashtra 400019 India
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