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6th AIM – AMA Sheth Foundation Doctoral Consortium

January 5, 2018 - January 7, 2018

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Consortium Co-Chairs

V Kumar

Prof. Dr. V. Kumar

Georgia State University, USACo-founder, AIM
Jag Sheth

Prof. Dr. Jagdish Sheth

Georgia State University, USACo-founder, AIM
Uday Salunkhe

Prof. Dr. Uday Salunkhe

Group Director, WeSchool, Mumbai
Madhavi Lokhande

Prof. Dr. Madhavi Lokhande

Dean, WeSchool, Bengaluru
D N Murthy

Prof.Dr. D. N. Murthy

Dean – Marketing & Research, WeSchool, Bengaluru

Host Institution

We School

S.P. Mandali’s Prin. L.N.Welingkar Institute of Management Development & Research (WeSchool).

Founded by the Shikshana Prasaraka Mandali, WeSchool is a pioneering management institution with emphasis on design-led innovative management education for shaping vision and mission of global citizen leadership. Keeping design and innovation its core, WeSchool endeavors to provide newer avenues to students towards achieving excellence in all sphere of life and nurture them to become Global Citizen Leaders.

WeSchool has been recognized as one of the top 50 B-Schools as per the National Institutional Ranking Framework (NIRF) 2017 conducted by Ministry of Human Resources Development, Government of India. WeSchool has also been ranked 12th in private B-School category nationally and 11th in West Zone by Times of India in their business school survey 2017.

WeSchool has introduced several pioneering management programs in business design & innovation, e-business, retail, and healthcare, Research and Business Analytics and Media & Entertainment. WeSchool constantly experiments with new pedagogical approaches to enhance student learning. WeSchool hosted ‘MIT Media Lab (USA) – WeSchool Design Innovation Workshop’ in Mumbai, where 350 students and corporate worked together over 5 days to produce 84 prototypes of products, ‘ReDx 2015’ with – MIT Media Lab’s Health Technology Camp (Massachusetts Institute of Technology, USA) & also engaged in the ‘Kumbhathon’ in Nasik with MIT (USA) and TCS.

WeSchool offers an extensive global exposure to its students through its rich international partnerships with world class universities in Australia, Canada, Denmark, France, Israel, Sweden, USA and others.

About WeSchool, Bengaluru

Located in Silicon Valley of India, WeSchool, Bengaluru, commenced its journey nine year ago. The sprawling campus embodies the green color of our brand identity.

The WeSchool Bengaluru campus offers three full time residential programs like PGDM, PGDM E-Business and PGDM Business Design & Innovation. The campus has the latest state-of-the-art facilities that facilitate the right environment for learning under the guidance of academically reputed faculty.

WeSchool, believes in adopting global practices of experiential, prototyping, learner-centric pedagogies for an enhanced learning so as to produce Globally Responsible Leaders of Tomorrow. WeSchool won the ‘Best Practice in Innovation in Management Education’ award for its Global Citizen Leaders Pedagogy Program at the 5th NHRDN National Conference & HR Showcase 2016.

WeSchool, Bengaluru received the AICTE-CII 2016 Award for the ‘Best Industry Linked Emerging Management Institute and BMA Academic Excellence of the Year 2016’ Conferred by Bangalore Management Association. The Management Development Center at WeSchool, Bengaluru, has been at the forefront since its inception and has succeeded in providing & designing high-quality customized development programs for Infosys, Robert Bosch, Dell, HP, Biocon, E&Y, SPAR, Continental Auto, Titan.

The Center of Excellence for Case Development, at our Bengaluru campus focuses on live case studies which have been published by Richard Ivey, Michigan University and Emerald Publication and many more.

WeSchool, Bengaluru campus has also got accredited with South Asian Quality Systems (SAQS).

Faculty, Fellows, and Participants

Consortium Schedule

9:30 AM – 11:00 AM

Conceptual and Methodological Issues in Empirical Research

Dr. Amalesh Sharma, Texas A&M University

  • How to conceptualize a research problem
  • How to collect the data
  • How to design a field experiment
  • How to specify the model
  • How to draw and present the managerial insights

Location: 2nd Floor Board Room

11:00 AM – 11:30 AM


Location: 2nd Floor Reception Area

11:30 AM – 12:45 PM

Teaching Simulation

Dr. Ernest Cadotte, University of Tennessee

Location: 2nd Floor Board Room

12:45 PM – 1:30 PM

Lunch & Registration for the Consortium

Location: 2nd Floor Terrace

1:30 PM – 1:45 PM

Group Photograph

Location: Amphitheatre

1:45 PM – 2:30 PM

Opening Session

Welcome Address

– Dr. V. Kumar, Georgia State University

History of the Consortium/ Remarks about AIM

– Dr. Jagdish N. Sheth, Academy of Indian Marketing

Message from the Host

– Dr. Uday Salunke, Group Director, WeSchool

Address of Chief Guest

– Dr. Anil Menon, President, CISCO

Release of book ‘Legends in Strategic Marketing’

Location: D4 & D5

2:30 PM – 4:00 PM

Plenary Session I

The Tradecraft of Publishing
Chair: Dr. David Stewart, LMU California, VP – Publications, AMA
  • ‘Generating Ideas for Research’
    Dr. V. Kumar, Georgia State University Editor, Journal of Marketing
  • ‘Choosing the Right Data, Right Model and Right Analysis’
    Dr. Vithala Rao, Cornell University
  • ‘Manuscript Revision and Resubmission: Some Guideposts’
    Dr. Sachin Gupta, Cornell University Co-Editor, Journal of Marketing Research
  • ‘Developing An Effective Research Strategy’
    Dr. Constantine Katsikeas, University of Leeds Editor, Journal of International Marketing
Location: D4 & D5

4:00 PM – 4:30 PM

Tea Break

Location: Open Terrace

4:30 PM – 5:30 PM

Role of University Research Centers in Generating Scholarly Research

Chair: Dr. Madhumita, WeSchool

  • Dr. Jun Yan, HUST, Wuhan, China
  • Dr. Werner Reinartz, University of Cologne, Germany
Location: 2nd Floor Board Room

5:30 PM – 7:00 PM

Bridging Research Perspectives I

Digital and Social Media Marketing
Chair: Prof. Vijay Rego, WeSchool


  • Dr. Denish Shah, Georgia State University
  • Dr. Vineet Kumar, Yale
  • Dr. Neeraj Pandey, NITIE Mumbai
  • Dr. Abhishek Mishra, IIM Indore 
Location: 2nd Floor Brainstorm Room
Innovation and New Product Development
Chair: Dr. D. N. Murthy, WeSchool
  • Dr. S. Arunachalam, ISB
  • Dr. Renana Peres, Hebrew University
  • Dr. Markus Giesler, York University
  • Dr. Ramendra Singh, IIM Calcutta
Location: 2nd Floor Board Room

7:00 PM – 9:00 PM

Social Activity & Dinner

Fire Side Chat with Mrs. Rohini Nilekani
Culture of Karnataka – The Yakshagana
Followed by Dinner
Location: Amphitheatre

Consortium Photos


January 5, 2018
January 7, 2018
Event Category:


Shilpa Pathak
Prof. Asha Mathew


Prin. L. N. Welingkar Institute of Management Development & Research
102/103, Phase 1, Hosur Road, Electronics City
Bengaluru, Karnataka 560100 India
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