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6th AIM – AMA Sheth Foundation Doctoral Consortium
January 5 - January 7
Prof. Dr. V. Kumar
Prof. Dr. Jagdish Sheth
Prof. Dr. Uday Salunkhe
S.P. Mandali’s Prin. L.N.Welingkar Institute of Management Development & Research (WeSchool).
Founded by the Shikshana Prasaraka Mandali, WeSchool is a pioneering management institution with emphasis on design-led innovative management education for shaping vision and mission of global citizen leadership. Keeping design and innovation its core, WeSchool endeavors to provide newer avenues to students towards achieving excellence in all sphere of life and nurture them to become Global Citizen Leaders.
WeSchool has been recognized as one of the top 50 B-Schools as per the National Institutional Ranking Framework (NIRF) 2017 conducted by Ministry of Human Resources Development, Government of India. WeSchool has also been ranked 12th in private B-School category nationally and 11th in West Zone by Times of India in their business school survey 2017.
WeSchool has introduced several pioneering management programs in business design & innovation, e-business, retail, and healthcare, Research and Business Analytics and Media & Entertainment. WeSchool constantly experiments with new pedagogical approaches to enhance student learning. WeSchool hosted ‘MIT Media Lab (USA) – WeSchool Design Innovation Workshop’ in Mumbai, where 350 students and corporate worked together over 5 days to produce 84 prototypes of products, ‘ReDx 2015’ with – MIT Media Lab’s Health Technology Camp (Massachusetts Institute of Technology, USA) & also engaged in the ‘Kumbhathon’ in Nasik with MIT (USA) and TCS.
WeSchool offers an extensive global exposure to its students through its rich international partnerships with world class universities in Australia, Canada, Denmark, France, Israel, Sweden, USA and others.
The WeSchool Bengaluru campus offers three full time residential programs like PGDM, PGDM E-Business and PGDM Business Design & Innovation. The campus has the latest state-of-the-art facilities that facilitate the right environment for learning under the guidance of academically reputed faculty.
WeSchool, believes in adopting global practices of experiential, prototyping, learner-centric pedagogies for an enhanced learning so as to produce Globally Responsible Leaders of Tomorrow. WeSchool won the ‘Best Practice in Innovation in Management Education’ award for its Global Citizen Leaders Pedagogy Program at the 5th NHRDN National Conference & HR Showcase 2016.
WeSchool, Bengaluru received the AICTE-CII 2016 Award for the ‘Best Industry Linked Emerging Management Institute and BMA Academic Excellence of the Year 2016’ Conferred by Bangalore Management Association. The Management Development Center at WeSchool, Bengaluru, has been at the forefront since its inception and has succeeded in providing & designing high-quality customized development programs for Infosys, Robert Bosch, Dell, HP, Biocon, E&Y, SPAR, Continental Auto, Titan.
The Center of Excellence for Case Development, at our Bengaluru campus focuses on live case studies which have been published by Richard Ivey, Michigan University and Emerald Publication and many more.
WeSchool, Bengaluru campus has also got accredited with South Asian Quality Systems (SAQS).
Faculty, Fellows, and Participants
Dr. David W. Stewart
Dr. David W. Stewart, Ph.D. is President’s Professor of Marketing and Business Law at Loyola Marymount University and the current vice president for publications of the American Marketing Association. Dr. Stewart has previously held faculty appointments and various administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside. Dr. Stewart is a past editor of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Public Policy and Marketing. He is co-founder of the Marketing Accountability Standards Board. Dr. Stewart is the author of more than 250 published articles, chapters, and proceedings contributions and has authored or edited twelve books. His published work has focused on consumers’ use of information and shopping behavior, effective marketing communications, marketing strategy, and public policy as well as research methodology.
Dr. Jagdish Sheth
Dr. Jagdish Sheth is the Charles H. Kellstadt Professor of Business at the Goizueta Business School at Emory University. Over the fifty years, Professor Sheth has been on the faculty of Columbia University, MIT, University of Illinois and University of Southern California. He is an expert on consumer demographics, impact of technology on society and globalization of competition. Professor Sheth has been advisor to numerous corporations all over the world. His latest book is Breakout Strategies for Emerging Markets (Pearson, 2016).
Dr. Rajendra Srivastava
Dr. Rajendra Srivastava is the Dean of the Indian School of Business (ISB) and the Novartis Professor of Marketing strategy and Innovation. He comes with an experience of over 30 years as an academic and administrator. He has held several tenured faculty and administrative positions during his career. Before joining the ISB, he was Provost and Deputy President of Academic Affairs at Singapore Management University. Rajendra Srivastava’s research interests include Marketing Strategy, Marketing Metrics, and Brand/Customer Management. His current work focuses on Business Model Innovations, especially in Services, B2B, Technology and Emerging Markets. He is best known globally, for his work on measuring the impact of market-facing business processes (innovation, supply-chain and customer management), that create value for customers, and the value of market-based assets (customers, channels, brands and value networks). He is also well known for his work in competitive market structures and brand equity/strategic brand management. His latest research and teaching interests include Business Model Innovation, Strategic Performance Management, Marketing Accountability and Driving Growth and Shareholder Value. Rajendra Srivastava is a highly cited scholar with work published in leading marketing journals. He is also the recipient of several awards and honours. He has been actively involved in setting up several new postgraduate and doctoral programmes as well as research centres and initiatives in close collaboration with industry. He has also been involved in consulting and senior management training with global MNCs and brings a unique blend of experiences integrating academic and business perspectives from the west and the east. He is committed to cross-functional integration in management of business processes and has championed inter-disciplinary research and academic programmes, and has nurtured multi-disciplinary areas of excellence in financial markets, innovation and business analytics. His research, spanning marketing and finance/economics, has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. He was a guest editor for the Journal of Marketing Research’s Special Issue on Brand Management and Equity, and the Journal of Marketing Special Issue on Marketing Strategy Meets Wall Street. Additionally, he has served on the editorial boards of several academic journals including Journal of Marketing Research (JMR) and International Journal for Research in Marketing (IJRM). Prior to SMU he held distinguished research chairs and senior management positions at the University of Texas at Austin and Emory University in Atlanta. Professor Srivastava is an MBA and PhD (Business Administration) from the University of Pittsburgh, an MS in Industrial Engineering from the University of Rhode Island, and holds a BTech (Mechanical Engineering) degree from the Indian Institute of Technology, Kanpur.
Dr. Robert P. Leone
Dr. Robert P. Leone holds the J. Vaughn and Evelyne H. Wilson Chair and is Professor of Marketing in the Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received a B. A. in Mathematics and an MBA from the University of Texas at Arlington and a Ph.D. in Marketing from Purdue University. Prior to joining TCU in 2008, Professor Leone was a Chaired Professor at The Ohio State University (1992 – 2008) and The University of Texas at Austin (1978 – 1992). Professor Leone served as the Co-Editor of the Journal of Marketing, the premier broad-based academic journal in Marketing, from 2009-2011. Professor Leone is also the recipient of the 2010 Churchill Award given by the American Marketing Association for “Lifetime Achievement in the area of Marketing Research”. Professor Leone’s primary research interests involve investigating the effects of advertising, price and promotion on market performance, branding and brand equity, and developing marketing metrics to help guide strategic decisions. He has written extensively in this area and has published in such journals as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the American Statistical Association, Management Science, Journal of Business and Economic Statistics, Journal of Advertising, Journal of Retailing, and Operations Research. His article titled “A Study of Marketing Generalizations” was awarded the Maynard Award from the American Marketing Association for the paper published in the Journal of Marketing judged to contribute most to theory in marketing. In 2013 Professor Leone received the Neeley School of Business’ Deans’ Research and Creativty Award Recepient. Professor Leone’s recent research has been in the area of branding and brand equity, customer relationship management with a focus on understanding the impact of company equity and employee equity on customer loyalty, and customer co-production. Professor Leone’s teaching interests are in the areas of Marketing Management and Strategy, Marketing Research, and Customer Relationship Management. He has taught courses at the undergraduate, MBA, and Ph.D. levels, as well as various modules in Executive Education programs. Professor Leone has won a number of teaching awards including the 2014 Outstanding Elective Professor Award from the Neeley School of Business, the 2005 Outstanding Elective Professor award from the MBA students at Ohio State University, the 2006 Fisher College of Business Pace Setters Graduate Teaching Award, and the 2004, 2005 and 2006 Outstanding Marketing Elective award given by the MBA students at Ohio State. Professor Leone has done extensive teaching in Executive Education Programs for universities as well as companies. Professor Leone is also an active consultant and has worked for a wide range of domestic and global companies including Alliance Data Systems, Eli Lilly, Limited, Mary Kay Cosmetics, Procter and Gamble, Samsung, and Sears. Professor Leone is involved in a number of professional activities. He is a frequent invited speaker at conferences sponsored by the American Marketing Association and the Marketing Science Institute. Professor Leone has served on the American Marketing Association’s Educator’s Council, he chaired the Second TIMS Marketing Science Conference, he has cochaired the American Marketing Association Summer Educator’s Conference, and he cochaired the 2011 American Marketing Association Doctoral Consortium. Professor Leone was also named the 1997 Central Ohio Educational Marketer of the Year by the Columbus Chapter of the American Marketing Association. Address: Professor Robert P. Leone J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing M.J. Neeley School of Business 375 Dan Rogers Hall Texas Christian University Fort Worth, TX 76129 email@example.com
Dr. V. Kumar
Dr. V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business. VK has been recognized with 14 lifetime achievement awards in several areas in Marketing from the American Marketing Association (AMA) and other professional organizations. VK has published over 250 articles, 25 books (translated in multiple languages), and has received over 25 Research and Teaching Excellence Awards. VK has been honored in multiple countries with prestigious awards and fellowships including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and Senior Fellow, Indian School of Business, India. VK has been bestowed with another honor as Fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas. VK spends his “free” time visiting business leaders to identify challenging problems to solve. VK has worked with several Global Fortune 1000 firms to maximize their profits and publish studies with rigor and relevance. VK is also the current Editor-in-Chief of the Journal of Marketing. In 2017, VK has been recognized as a Fellow of the AMA. Finally, VK is chosen as a Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia (Sage Publications) with commentaries from scholars worldwide.
Dr. Venkata Ramana
Dr. Venkata Ramana holds a M.B.A. and Doctoral degree in Management from Osmania University and received advanced training at IIIEE, Sweden and IC2 Institute, University of Texas. He is Senior most Professor at School of Management Studies, University of Hyderabad with over 29 years experience across different sectors spanning academics, industry and board level positions at State Bank of Hyderabad (4 years) and India Infrastructure Finance Company, Ministry of Finance, Govt. of India (3 years). He has served at Institute of Public Enterprise, Osmania University and since 1999 working with University of Hyderabad where he served as Dean of the University for nearly 7 ½ years and has a wide exposure to the academic and administrative aspects of the University. He has extensively worked in the area of Entrepreurship and is presently heading the TBI @University of Hyderabad. His research interests include General Management, Corporate Governance & Strategy, Marketing Management and Strategic Management. Invited to deliver lectures at San Diego State University & University of New Orleans, USA and MSU, Thailand and delivered many lectures in NUS, Singapore and leading Universities in India. He has received Honours and prestigious Awards and nominated to various Committees of National bodies like UGC/AICTE/University Court/Boards of Studies. He has been adjudged as “Best Professor in Marketing” in Singapore 2012 by CMO Asia. Presently Member, Academic Court and Finance Committee, Central University of Rajasthan and Sikkim Central University. He had the distinction of being chosen to accompany the Hon’ble President of India to China during May 24-25′ 2016 and has also been invited as “Observer” for the launch of Smart model village at Rashtrapati Bhavan on July 2′ 2016.
Dr. S. Arunachalam
Dr. S. Arunachalam is an Assistant Professor of Marketing at the Indian School of Business, India. His research focuses on the interface between the firm’s marketing capabilities and innovation and how they improve customer and firm performance. His research has been published in the Journal of the Academy of Marketing Science and several works are currently under review in top marketing and strategy journals. Arunachalam has worked in industry in different capacities as chief operating officer (COO), EA to the MD (Godrej Industries) and software engineer (Tata Consultancy Services).
Dr. Smeeta Mishra
Dr. Smeeta Mishra is Associate Professor on Contract in the Business Ethics and Communication Group at the Indian Institute of Management Calcutta. She holds a Ph.D. from the College of Communication, University of Texas at Austin and an M.A. from the S.I. Newhouse School of Public Communications, Syracuse University, New York. Previously, she worked at IMT Ghaziabad, IIM Ahmedabad and Bowling Green State University, Ohio. She researches in the areas of online self-presentation, media representations and gender studies and has published her work in several peer-reviewed international journals. She has co-authored a book on Online Communication Strategies for Managers (McGraw Hill Education, 2014).
Dr. Harsh V. Verma
Dr. Harsh V. Verma is Professor of Marketing at Faculty of Management Studies, University of Delhi, India. His broad areas of teaching interest include brand management, services marketing and consumer behavior. He has also taught courses at several IIMs. He has published over thirty research papers and five books. One of his books titled ‘Services Marketing: The Strategies for Success’ won DMA-ESCORTS book of the year award in 1993. His other books include ‘Marketing’ (Oxford University Press, 2015), ‘Branding Demystified: From Plans to Payoffs’ from Response Books (Sage Publication 2010) and ‘Services Marketing: Text and Cases, (Pearson Education, 2011). Currently his area of interest is exploring meaning of things and how they fit in socio-cultural context. Some of his recent investigations include ‘Concept of fairness’-culturally embedded meaning and marketing implications’; “Coffee and Tea: Socio-cultural Meaning, Context and Branding’; ‘Cool’, Brands and Cool Brands’; ‘Grooming Market in India: Concept, Instrumentality, Outcomes and Marketing’ and ‘Cool, Culture and Code of Cool’. He writes a blog, ‘MarketingCrow’ in which he tries to understand and explain business, social, cultural and political phenomena though marketing angle.
Dr. Neeraj Pandey
Dr. Neeraj Pandey is Associate Professor of Marketing at NITIE Mumbai. He did his Post-Doc at Johns Hopkins University, USA in the area of Healthcare Pricing. He has authored two Books (Pearson and PHI) besides publications in international journals like Journal of Revenue and Pricing Management, International Journal of Revenue Management, and Journal of Medical Marketing. A prolific case writer and teacher, he has published case studies in Asian Case Research Journal, Ivey Publishing, The Case Centre, Emerald Emerging Markets Case Studies and Case Unit of IIM Ahmedabad. He received ‘The Best Teacher’ award by NITIE Mumbai; ‘AIMS-IRMA Outstanding Management Researcher Award’ by AIMS international and ‘Young Management Researcher’ award by Higher Education Forum (HEF). He is also Visiting Faculty at IIM Ahmedabad, IIM Kozhikode, IIM Raipur and IIT Bombay. He has trained senior executives of HPCL, BEL, SPMCIL, PSEB, etc. and done consulting assignments for various organizations including Dr. Reddy’s Laboratories, BPCL, GSFCL, ONGC, HPCL, Diligent Media Corporation, Owens Corning Ltd, Board of Apprenticeship Training (under Ministry of HRD) and MRF Ltd. His research and teaching interests are Pricing, Digital Marketing, B2B Marketing and Services Marketing.
Dr. Shaphali Gupta
Dr. Shaphali Gupta is an Assistant Professor of Marketing at Management Development Institute (MDI), Gurgaon and a Research Fellow at Georgia State University, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business. She has obtained her Ph.D. from Shailesh J Mehta School of Management, IIT Bombay, India; Master’s degree in Business Management with marketing specialization; and Bachelor’s degree in Mathematics. Her research interests are in marketing strategy, customer experience management, customer engagement and advertising strategy. Her research has been published and is forthcoming in the Journal of Advertising, Journal of the Academy of Marketing Science, and Journal of International Marketing. She has also presented her research at various esteemed international conferences like Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is also a gold medallist certified trainer by the Indian Society for Training and Development, New Delhi. She started her academic career about a decade ago and taught at various management institutes as a full-time and visiting faculty in India. Before joining MDI, she was associated with Symbiosis Institute of Business Management (SIBM), Pune. She enjoys teaching courses in Marketing, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Management. She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she had also worked in the industry where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high net worth clients.
Dr. Elisabeth Honka
Dr. Elisabeth Honka joined the UCLA Anderson School of Management an Assistant Professor of Marketing in 2015. Previously, she spent four years as an Assistant Professor at the University of Texas at Dallas Jindal School of Management. Methodologically, her research interests include consumer search or, more generally, consumers’ limited information, advertising, and demand estimation. Substantially, she studies financial services such as auto insurance and retail banking, digital entertainment markets such as online movie streaming, and health effects of marketing activities. Elisabeth Honka’s research interests date back to her time as a Ph.D. student at the University of Chicago Booth School of Business, where she earned her doctorate in 2010. “The empirical IO class during my second year sparked my interest in consumer search. I had just purchased my first car, and had done price quoting for insurance,” she says. “Going through the process of obtaining price quotes for auto insurance showed me that the auto insurance industry would be an excellent context to study consumer search and led to a paper I wrote during my second year. From there, my interest increased and I wrote my dissertation on that subject.”
Dr. A. Parasuraman
Dr. A. Parasuraman (“Parsu”) is Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) at the School of Business, University of Miami. He has received many distinguished awards and recognitions for his scholarly contributions including being named as one of the “Ten Most Influential Figures in Quality” by the editorial board of The Quality Review (1988); the American Marketing Association’s “Career Contributions to the Services Discipline Award” (1998); the Academy of Marketing Science’s “Outstanding Marketing Educator Award” (2001); being named to the Chartered Institute of Marketing (U.K.)’s “Guru Gallery” profiling the 50 leading marketing thinkers worldwide (2004); the IIT-Madras “Distinguished Alumnus Award” (2005); the establishment of “The Parasuraman Service Excellence Research Prize” at the Hamdan Bin Mohammed e-University in Dubai to foster more scholarly research throughout the Middle East region (2008): the Society for Marketing Advances’ “Elsevier Distinguished Scholar” award (2009); an Honorary Doctorate from Maastricht University in the Netherlands (2011); the Paul D. Converse Award for significant scholarly contributions to marketing (2012); and the Gil Churchill Award for Lifetime Contributions to Marketing Research (2013). Dr. Parasuraman has published over 130 articles in scholarly journals and has served as editor of the Journal of the Academy of Marketing Science (1997-2000) and the Journal of Service Research (2005-2009). He has authored several books, consulted with many companies, and conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.
Dr. Rajan Varadarajan
Dr. Rajan Varadarajan is University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interests are strategic marketing, innovation and environmental sustainability. He has published over 100 journal articles and book chapters, and made over 200 presentations at conferences, consortia, universities and other forums. His research on topics such as competitive advantage, corporate diversification and divestitures, e-commerce, environmental sustainability, global competitive strategy, innovation, market pioneering, multi-market competition, outsourcing, strategic alliances, strategic marketing, strategy typologies and taxonomies, and interdependencies between corporate, business and marketing strategy have been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Academy of Management Journal, Strategic Management Journal, Management Science, and other journals. Dr. Varadarajan is a Fellow of the American Marketing Association and Distinguished Fellow of the Academy of Marketing Science. He served as editor of the Journal of Marketing from 1993 to 1996 and as editor of the Journal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the Editorial Review Boards a number of journals including the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of International Marketing. Dr. Varadarajan is a recipient of a number of honors and awards including the Texas A&M University Mays Business School Lifetime Achievement Award for Research and Scholarship (2016), American Marketing Association-Irwin-McGraw Hill Distinguished Marketing Educator Award (2015), American Marketing Association Paul D. Converse Award for Contributions to the Field of Marketing (2008), University of Massachusetts Distinguished Alumnus Award (2008), Academy of Marketing Science Distinguished Marketing Educator Award (2003), American Marketing Association Marketing Strategy Special Interest Group Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy (2003), Journal of Marketing best paper award (2001) and Journal of Academy of Marketing Science best paper award (2008 and 2010).
Dr. Ray Titus
Dr. Ray Titus is Professor of Marketing at the Alliance School of Business, Alliance University, Bangalore. He currently also serves as an Advisor at ‘Sphere Thoughts’, a Bangalore based research and consulting firm. Ray holds a Doctorate in Business Administration from SMC University, Switzerland. Labelled as a ‘consumer lifestyle expert’ by Economic Times, India’s leading business newspaper, Ray’s research and consulting activities converge on the disciplines of consumer behavior, marketing strategy, and digital & social media marketing. His business articles and expert comments have featured in the Economic Times, Business Insider, Globe and Mail, Sunday Guardian, Telegraph, Hindu Business Line and other leading media publications. Ray’s book, ‘Yuva India: Consumption & Lifestyle Choices of a Young India’ (Random Business, 2015) is an Amazon India bestseller. His blog, ‘Buyer Behaviour’ has been listed among the ‘Top 100 Academic Blogs Every Professional Investor Should Read’.
Dr. Renana Peres
Dr. Renana Peres is an Associate Professor of Marketing at the Jerusalem School of Business Administration at the Hebrew University of Jerusalem. She earned her BSc. and MSc in Physics, and switched to do her PhD in Marketing Research. Her research deals diffusion of new products to the market, social network modeling, understanding how word of mouth is generated on brands, and how this word of mouth is translated into sales. Dr. Peres was chosen as one of the top 50 productive researchers in marketing. She served as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania, and at NYU. She has published her works in the Journal of Marketing Research, Journal of Marketing, Marketing Science, the International Journal of Research in Marketing, PhysicaA and the Journal of Computational Neuroscience. She is a member of the Editorial Review Board of the Journal of Marketing Research, Journal of Marketing, and the International Journal of Research in Marketing, and was a board member of the ISCA SPLC interest group. Dr. Peres is the Founding CEO of Persay Ltd, an Israeli high-tech firm focusing on development and implementation of algorithms for voice–based recognition. She was among the Hebrew University representatives in the Presidential conference of President Shimon Peres in 2012 and 2013.
Dr. Russell Belk
Dr. Russell Belk is Kraft Foods Canada Chair in Marketing and York University Distinguished Research Professor. He has received the Paul D. Converse Award, two Fulbright Awards, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research. He has over 600 publications and together with colleagues he initiated the Consumer Behavior Odyssey, the Association for Consumer Research Film Festival, and the Consumer Culture Theory Conference. He is currently working on edited volumes on The Sharing Economy and Romantic Gift Giving and on topics including robotics, Brazilian religions, videography, the human/machine interface, and sensory preferences in India. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work tends to be qualitative, visual, and cultural.
Dr. Sachin Gupta
Dr. Sachin Gupta is the Henrietta Johnson Louis Professor of Management and Professor of Marketing at the Johnson Graduate School of Management at Cornell University in Ithaca, NY. He is also the Director of Cornell’s Ph.D. Program in Management. Professor Gupta’s research focuses on analytical models of marketing phenomena, including discrete choice models of consumer behavior, marketing mix models, measurement of returns on marketing investments, pricing, promotions, and advertising decisions, channel relationships, and so forth. His expertise is in the consumer goods and prescription pharmaceutical industries and the nonprofit sector. He has received several awards for his research and teaching. Professor Gupta is currently Co-Editor of the Journal of Marketing Research.
Dr. V “Seenu” Srinivasan
Dr. V “Seenu” Srinivasan is the Adams Distinguished Professor of Management, Emeritus at the Stanford Business School. He is a President of India gold medalist from the Indian Institute of Technology, Madras and his M.S. and Ph.D. are from Carnegie-Mellon University. Dr. Srinivasan was formerly the director of Stanford Business School’s doctoral program and the faculty director of its Strategic Marketing Management executive program. Dr. Srinivasan’s primary research interest is in the measurement of customer preferences (conjoint analysis) and its role in product and service planning and pricing. He has also contributed to other market research areas such as measurement of brand equity and market structuring. Dr. Srinivasan has been a consultant to several companies and has won best-teacher awards. He was an associate editor of the Journal of Marketing Research and Management Science and is currently on the Editorial advisory board of Marketing Science. He received the Parlin Award for outstanding contributions to marketing research, the Churchill Award for lifetime achievement in marketing research, the Converse Award for outstanding contributions to the development of the science of marketing, the “Buck” Weaver award for lifetime contribution to the theory and practice of marketing science, and ten other best research paper awards. He is a fellow of the Institute for Operations Research and Management Science (INFORMS) and a fellow of the INFORMS Society for Marketing Science.
Dr. Varsha Jain
Dr. Varsha Jain is an Associate Professor in Integrated Marketing Communications and the Chair, Dissertation, Co-chair, Research at the MICA (India). Dr. Varsha has authored 85 publications in international, national and trade journals, book chapters and case study collections, including the Journal of Product and Brand Management, the Journal of Marketing Communication, Healthy Marketing Quarterly, the International Journal of Mobile Marketing, the Journal of Consumer Marketing, Young Consumers, the Asia-Pacific Journal of Business Administration, Middle East Media Educator, Marketing Insights and Marketing News, and the Emerald Emerging Markets Case Studies Collection. She has also won gold medals in the categories of not only, “Outstanding Management Researcher Award – 2016”, “Young Outstanding Management Researcher – 2013”, but also “Outstanding Woman Management Researcher–2012”, awarded by AIMS (The Association of Indian Management Scholars) International. In her research and teaching career, she was visiting scholar and guest at The Medill School, Northwestern University, USA in May 2013 and April 2015, and visiting professor at the Indian Institute of Management (IIM), Indore in July 2013 and IIM, Trichy in December 2014. Her research specialties lie in mobile and digital marketing, luxury branding, and digital natives. Dr. Varsha’s current work entails writing a books on Indian Consumer Behaviour in an Interactive Market Place and Customer Relationship Management with Prof. Jagdish Sheth (Emory University, USA), Prof. Don Schultz (Northwestern University, USA), and Prof. G. Shainesh (IIM, Bangalore, India).
Dr. Werner Reinartz
Dr. Werner Reinartz is a Professor of Marketing at the University of Cologne, and the Director of the Center for Research in Retailing (IFH), Germany. Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999). His research interest and expertise focuses on the subjects of marketing strategy, retailing, customer relationship management (CRM), and service strategies. His work in these domains has been recognized with major academic awards, such as the AMA Doctoral Dissertation Competition, the Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, twice the MSI/Paul Root Award of the Journal of Marketing, Finalist for the O’Dell Award, and the Sheth Foundation/Journal of Marketing Award for long-term contribution to the marketing discipline. He has published extensively in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, International Journal of Marketing, and Journal of Service Research. In addition, his research was presented in five different feature articles in Harvard Business Review. Furthermore, he is area editor at the Journal of Marketing and Journal of Marketing Behavior as well as a member of the editorial board of the Journal of Retailing. In 2010, he was the host of the INFORMS Marketing Science Conference in Cologne.
Dr. G. Shainesh
Dr. G. Shainesh’s research focus is on CRM, Services Marketing, and Service Innovations. At IIMB, he leads the cross-functional research initiative on consumer insights. His book titled Customer Relationship Management – A Strategic Perspective (Macmillan India) is a prescribed textbook for CRM courses at several business schools. He is also the co-author of a book on CRM titled Customer Relationship Management – Emerging Concepts, Tools and Applications (15th Reprint 2011, Tata McGraw Hill, New Delhi). His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, Revue Francais du Marketing, Journal on Marketing & Communication, Vikalpa, and IIMB Management Review.
Dr. Vithala R. Rao
Dr. Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson, Cornell University, Ithaca, New York. He is well known for his scholarly contributions to several topics including conjoint analysis and multidimensional scaling, trade promotions, pricing, market structure, corporate acquisition, brand equity, Internet recommendation systems, and experience products. His numerous papers have appeared in such journals as Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, and Management Science. He serves on the editorial boards of various top journals in marketing. Professor Rao received the 2008 Charles Coolidge Parlin Marketing Research Award presented by the American Marketing Association Foundation. In 2012, he was elected Fellow of the INFORMS Society of Marketing Science and in 2016 he was elected American Marketing Association Fellow. He received the 2017 Churchill Award. He is the author or editor of six books in marketing including Pricing Research in Marketing and a recently published book, Applied Conjoint Analysis (2014) for which he received the Ziegel Award from Technometrics in 2016. He has worked for several corporations in the US and abroad as an Advisor and Seminar Leader. He was a visiting professor for short periods at various universities in the United States and abroad.
Dr. Amitava Chattopadhyay
Dr. Amitava Chattopadhyay is an expert on branding and innovation. He has published more than 60 articles, with the majority appearing in leading journals like the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science, and Management Science. He is on the editorial review boards of the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Long Range Planning. For his research, Professor Chattopadhyay was awarded the Robert Ferber Award. His book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands was recognized as “The Best Business Book for 2012” by Strategy +Business. He is a Fellow of the Institute on Asian Consumer Insights and the CEIBS Center for Emerging Market Studies. Aside from teaching in degree programs, Professor Chattopadhyay has taught in executive programs in Europe, The Americas, Australia, Asia, and Africa.
Dr. Jun Yan
Dr. Jun Yan is Associate Professor in Marketing at Management School of Huazhong University of Sci. &Tech., China. She teaches Internet Marketing, Marketing Research and Marketing Engineering for Undergraduate and MBA students. Her research interests include mobile advertising, integrated marketing communication, integration of multi-channels, and marketing ethics. Her works appeared on Journal of Interactive Advertising, International Journal of Market Research, Computers in Human Behavior, Information Technology & People, etc. She also served consultancy for a lot of service companies in banking, telecommunication and tourist industries.
Dr. Vineet Kumar
Dr. Vineet Kumar is a faculty member at Yale School of Management. His focus areas include digital products and services, large scale data analytics (big data) and networks. He studies how firms should create and deliver value drivers in digital products and services, and strategies firms should adopt in developing and marketing digital products. His interests include the following specific topics: (a) digital transformation of companies, (b) digital business models and platforms, (c) product strategy and technological innovation. His work has been published in top academic journals, and his work has been featured in national and international media.
Dr. Denish Shah
Dr. Denish Shah is the Barbara and Elmer Sunday Professor, Associate Professor of Marketing, and, Director of the MS-Marketing program at the Robinson College of Business, Georgia State University. His research primarily deals with issues related to customer and brand management and lies at the intersection of technology, marketing, and firm performance. Dr. Shah’s research has been published in the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing, Edward Elgar Publishing. Dr. Shah’s research work has been a finalist or winner of five best paper awards and three dissertation based awards. He is a 2015 MSI Young Scholar and recipient of 5 teaching excellence awards. Prior to his academic career, Dr. Shah worked for multinational corporations in USA and India. He holds a PhD in Marketing from the University of Connecticut – USA; MBA from ENPC (Ecole Nationale des Pontes Chausses) – Paris; and Bachelor of Engineering from Mumbai University, India.
Dr. Tapan K. Panda
Dr. Tapan K. Panda is currently Professor and Dean at Jindal Global Business School, NCR, New Delhi. Prior to joining JGBS, he was the founding Dean at School of Management, BML Munjal University. Dr Tapan was a full time faculty member in the area of marketing at Indian Institute of Management Lucknow, Kozhikode and Indore. He was the Director of Kotler- Srinivasan Center for Research in Marketing at Great Lakes Institute of Management. He has published 25 books in the area of marketing, branding, sales and distribution management, Customer Relationship Management. Dr Panda has more than 65 research papers published in various areas of management in both national and international journals. He can be reached at firstname.lastname@example.org.
Dr. Ernest R. Cadotte
Dr. Ernest R. Cadotte is the John W. Fisher Professor of Innovative Learning at the University of Tennessee. He has a strong interest in experiential learning and is on the cutting edge of pedagogical innovations. Dr. Cadotte is the author of the Marketplace family of marketing and business simulations. His simulations have received Awards for Excellence in Learning Technology and 700,000 students in 60 countries have benefited from his creations. Professor Cadotte’s research interests include learning processes, assessment, entrepreneurial decision-making, customer satisfaction, channel management, and psychological measurement. He has published in the Journal of Marketing Research, Journal of Marketing, Research in Marketing, Cornell Quarterly, and International Journal of Physical Distribution Management.
Dr. Richa Agrawal
Dr. Richa Agrawal, is faculty (Marketing) at the Indian Institute of Technology Madras. Much of her teaching and research concern – consumption communities, customer-firm relationships, consumer perceptions, motivations and behaviour. She has expertise in developing psychometric measures/scales and teaching design thinking for developing innovative solutions. Several of the research papers and theses supervised by her have been awarded Best Thesis and Best Research Paper awards, nationally and internationally. Her work is presented regularly at conferences organised by – American Marketing Association, Association of Consumer Research and Academy of Marketing Science. She conducts workshops on scale development, theory construction and case writing, and offers consultancy on various customer related issues.
Dr. Rakhi Thakur
Dr. Rakhi Thakur is currently Assistant Professor in the Department of Marketing, at the S.P. Jain Institute of Management and Research, Mumbai (SPJIMR). She has over 18 years of corporate and academic experience. Prior to joining academics, she has worked for leading Indian corporates including ICICI Prudential, Tata Consultancy Services, Shoppers Stop and KSA Technopak. She has received Dewang Mehta National Education Award for “Outstanding Faculty – Marketing Management” in 2016 and “Young Woman Management Researcher” award by Association of Indian Management Scholars (AIMS) in 2015. Rakhi’s teaching and research interest are in the areas of International Marketing, Retail Marketing, Consumer Behavior, and E-commerce. Her research has appeared in scholarly journals including Journal of Retailing and Consumer Services, Journal of Business Strategy, Journal of Retail and Distribution Management, International Journal of Bank Marketing, Internet Research, and Journal of Indian Business Research. She has also published teaching case studies in Ivey Publishing and press articles in Forbes, Business Today and Business World.
Dr. Gopalkrishnan Iyer
Dr. Gopalkrishnan Iyer is Professor of Marketing and Coordinator for the Marketing PhD program at Florida Atlantic University in Boca Raton, Florida (USA). His teaching experience spans over 25 years and courses at all levels (undergraduate, MBA, MS, Ph.D. and Executive Education) and all formats (lectures, seminars, online, hybrid) in the disciplines of marketing, international business, e-commerce and management. He has developed and offered Ph.D. seminars on Marketing Theory, Philosophy of Science, Multivariate Research Methods, and Structural Equations Modeling. His current research interests are in the areas of business-to-business marketing, sustainability, entrepreneurship, innovation, global business, pricing and services marketing.
Dr. S. Neelamegham
Dr. S. Neelamegham, is the Co-Founder of the Academy of Indian Marketing and former Dean of the Faculty of Management Studies of the University of Delhi. He is the Honorary Chairman of the Center for Entrepreneurship and Career Oriented Programs of the University of Delhi, and senior advisor to WASME (World Association of Small and Medium Enterprises). Educated at the Universities of Madras and Stanford, USA he received his Doctoral degree in Management from the University of Delhi. As a Ford Foundation Fellow he has also participated in the International Teachers Program of the Harvard Business School. Known for his pioneering work on developing Indian cases in Management, Dr. Neelamegham has collaborated with Professor Andrew R Towl former Director of Case Development of the Harvard Business School. He has served as a Visiting Professor at the University of Wisconsin (USA), Concordia University (Canada), Curtin International (Australia), University of Rio de Janeiro (Brazil), School of Tourism Organizations (France), Case Method Programme of Harvard Business School, Durban Institute of Technology, South Africa and as the Founder Dean of the School of Business Studies at the University of Zambia. A recipient of Australian Education Foundation Fellowship award he has lectured at several universities in Australia. He was the Chairman of the committee which prepared the blueprint for setting up the fifth IIM at Indore. An advisor and Board Member of several private and public sector organisations he has served as a consultant to Asian Development Bank, UNDP, Economic Commission (Africa), Asian Productivity organization and Asian Center for Development Administration. An author of numerous publications, his research interests include Changing face of Indian Marketing, Social Entrepreneurship, Management Education in India and Case Research and Development.
Dr. Piyush Sharma
Dr. Piyush “Pi” Sharma has about thirty years’ experience in industry and academics in India, Singapore, Hong Kong and Australia. Before joining Curtin University in Australia as a Professor of Marketing, he served as Associate Professor of Marketing at the Hong Kong Polytechnic University in Hong Kong, where he also served as Deputy Program Director of Hong Kong MBA program and Associate Dean – Internationalization for the Faculty of Business. He currently serves as an Associate Editor for Journal of Business Research and Journal of Services Marketing, as well as member of the Editorial Review Boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Journal of Service Theory and Practice, International Journal of Emerging Markets and Journal of Indian Business Research. His research on cross-cultural consumer behavior, branding and marketing strategy, and services and international marketing, appears in major international journals, including Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Service Management, Journal of Business Research, European Journal of Marketing, Journal of Advertising, Journal of Marketing Management, Journal of Service Theory and Practice, and Journal of Services Marketing, among others.
Dr. Punam A. Keller
Dr. Punam A. Keller is the Charles Henry Jones Third Century Professor of Management and Associate Dean for Innovation and Growth at the Tuck School of Business at Dartmouth College. Dr. Keller leads a variety of projects to improve health and wealth decision-making. She recently completed a project to reduce heart failure readmission rates (with Mayo Clinic) and increase prescription drug adherence (with CVS/Caremark). She also led an initiative to increase retirement saving among state and corporate employees. She partnered with CDC to create a marketing tool for customizing and measuring the effectiveness of health communications. The free online tool, MessageWorks, is available to the public at healthcommworks.org. She was a board member of PSI (Population Services International), the largest NGO providing health products and services to the poorest, most isolated people in the world.
Dr. Willem Smit
Dr. Willem Smit is Professor of Marketing at the Asia School of Business and International Faculty Fellow at MIT. His expertise is on marketing strategy; specifically, on how marketers and entrepreneurs build, grow, and internationalize brands. After earning his PhD from the Rotterdam School of Management, Erasmus University, he became a research fellow at IMD, where he also designed and delivered executive development programs for multinational companies in the telecom, pharmaceutical and consumer-packaged goods industries. Before joining ASB, Prof Smit has taught at various schools in the Asia-Pacific region: NUS National University of Singapore, SMU Singapore Management University, TongJi University, Hult Shanghai, and MIT affiliate Malaysia Institute for Supply Chain Innovation.
Dr. Sanjaya Singh Gaur
Dr. Sanjaya Singh Gaur is Professor and Head of Marketing at Sunway University Business School. He has also been the Director on the board of Bank of India (NZ) Limited during May 2012 to May 2017. With 25 years of academic and professional experience, he is a well published scholar, trainer and an accomplished teacher. His research spans across micro and macro aspects of business. The research settings in his empirical work include Malaysia, India, China, Germany, and New Zealand. Dr Gaur has also been consultant to several companies including GlaxoSmithKline, Advanced Medical Optics, Johnson & Johnson, HSBC, Kotak Mahindra Primus Limited, Ranbaxy Laboratories, RFCL, Geologistics India, SGS and Godrej & Boyce.
Dr. Balakrishna Grandhi
Dr. Balakrishna Grandhi (Marketing & Strategy), Former Dean – Executive MBA, SP Jain School of Global Management, Dubai – Mumbai – Singapore – Sydney. Dr. Grandhi, with over forty years of experience is a practitioner, teacher, trainer, mentor, simulator, consultant and researcher. He has immense passion to create a learning environment necessary to equip graduates with Stragility – – a ‘strategic’ and ‘agile’ thinking capability to grow stakeholder value in an ever-uncertain business environment.
Qualifications: FCIM (UK); MBA & PhD (Carlson School of Management, University of Minnesota); Masters in Management Sciences (Madras University).
Dr. Abhishek Mishra
Dr. Abhishek Mishra is a faculty member at IIM, Indore in the Marketing Area. In his past experience, Prof Mishra has worked as a management consultant for Holcim, the Swiss giant cement maker. Following this, he worked as a research consultant with IMRB International and worked for prestigious clients like Pepsi, Frito Lays, Visa and Glaxo-Smithkline. He then had short stints in academics with ICFAI and School of Management Sciences, before he took the plunge to undertake his PhD from IIM Lucknow, which he completed studying effects of consumer design perception on user experience and brand equity. After joining IIM Indore, his current research interest lies in the area of product management, new product development and reciprocal effects on brand attitude on parent brand. In the short duration of one year after joining IIM Indore, he has already published sixteen research papers, all of them in leading marketing journals like Journal of Business Research, Journal of Brand Management, AMS Review, Journal of Product and Brand Management, International Journal of Market Research, Vikalpa and Journal of Management Research to name a few. He has also presented his works at premium marketing conferences like the AMA Annual Conference, 2017, Marketing Science Conference 2017, AMA Winter Conference, 2016, AMS Summer Conference, 2016 and EMCB Marketing Conference, 2015. He currently teaches a core course of Marketing Research for PGP and an elective of Product Management and New Product Development for both PGP and Executive PGP programmes at IIM Indore. Additionally, he teaches two FPM level courses on Latent Variable Modelling and Fuzzy Sets as well as New Product Development. He is currently the Young Research Chair at IIM Indore and in the past has also secured a research grant of INR 4,00,000 from IIM Indore to support his international travel for a research collaboration at Simon Fraser University, Vancouver, Canada for a period of two months (March-April, 2016).
Dr. Markus Giesler
Dr. Markus Giesler is a consumer sociologist, ethnographer, and expert on market creation and customer experience design. He is an associate professor of marketing at the Schulich School of Business (York University), the chair of the marketing department, and the founding director of the Big Design Lab. His research appears in the Journal of Marketing, the Journal of Consumer Research, and Marketing Theory and is frequently cited in the New York Times, BusinessWeek, Washington Post, Wired, and other media outlets. Markus has been named “one of the best recognized experts studying high-technology consumer behavior” (Wired), one of “the young business school star professors on the rise” (Fortune), and one of “the 40 most outstanding business school professors under 40 in the world” (Poets & Quants).
Dr. Satyabhusan Dash
Dr. Satyabhusan Dash is currently working as Professor, Marketing area and Chairperson, Centre for Marketing in Emerging Economies at Indian Institute of Management; Lucknow. He is a Ph.D. from Vinod Gupta School of Management, IIT, Kharagpur. He was awarded Canadian Studies Doctoral Research Fellowship for Doctoral Research in Management in 2001. He has co-authored one book and more than thirty research papers in reputed referred International and National journals. His research has appeared in leading International journals including International Journal of Market Research, Journal of Brand Management, Academy of Marketing Science Review, Journal of International Consumer Marketing, Marketing Intelligence and Planning, Journal of Product and Brand Management and International journal of Bank Marketing. He has coauthored Indian subcontinent adaptation of Marketing Research text book titled “Marketing Research: An applied Orientation” with Prof. Naresh K. Malhotra. His co-authored research studies have won four best paper awards at the 2014 and 2012 annual conference of emerging market conference board, 2013 market research society of India annual conference and at the 5th International Conference on E-governance at Hyderabad. He is recipient of best research paper award from Emerald publications for the year 2012. His current areas of research interest have been on the topics of Online marketing, B2B Marketing, product and brand management, health care marketing.
Dr. Kezhong Zhang
Dr. Kezhong Zhang is Professor of Economics at Huazhong University of Science and Technology. He got PhD degree in Economics from Wuhan University, China. He has been working in the field of public policy and economic development, applying empirical evidence and economic theory to help design more effective government policies. He is recently focusing on aging and economic growth. He has published more than 50 articles in both Chinese and International premier journals, including Applied Economics, Annals of Finance and Economics, Energy, etc. His research and suggestions on public policy have been widely cited by media and adopted by governments. He is a council member of the China Association of Developmental Economics and Association of Labor Economics. He teaches for PhD, EMBA, MBA students and undergraduates. He got lots of excellent awards of teaching.
Dr. Constantine S. Katsikeas
Dr. Constantine S. Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management, and the Founding Director of the Global and Strategic Marketing Research Center at Leeds University Business School, University of Leeds. He holds a B.Sc. from Athens University of Economics and Business, an M.A. from Lancaster University, and a Ph.D. from Cardiff University. His doctoral studies were supported by a scholarship from the ONASSIS Foundation. He is the Editor-in-Chief of Journal of International Marketing, published by the American Marketing Association, Marketing Editor of Journal of International Business Studies, and an Area Editor of Journal of the Academy of Marketing Science. Professor Katsikeas is twice the recipient of the American Marketing Association Global Marketing SIG’s 2013 and 2015 Excellence in Global Marketing Award, the 2006 Hans B. Thorelli 5-Year Research Award by the American Marketing Association Foundation, and the 1999 S. Tamer Cavusgil Award. His interests lie in international marketing and export management, sales management, strategic alliances and interfirm collaborative relationships. He has published in Journal of Marketing, Strategic Management Journal, Organization Science, Journal of International Business Studies, Decision Sciences, Journal of International Marketing, Journal of the Academy of Marketing Science, and other journals. He has taught managers from a wide range of organizations including Toyota, Delhaize Le Lion, Aramco, Coca Cola, Atkins, Siemens, Boehringer Ingelheim, Sabic, Nadec, Philip Morris, Minerva, Audi, Mitsui Chemicals, Fortnum & Mason, A1 Telekom Austria, Mercedes-Benz, FirstPlus, Prozone, AB Vassilopoulos, GlaxoSmithKline, and Johnson & Johnson.
Dr. Stavroula Spyropoulou
Dr. Stavroula Spyropoulou is Professor in Marketing at Leeds University Business School and the Marketing Division’s Director of Doctoral Studies. She holds a BSc in Economics and Finance from University of Indianapolis and a PhD from University of Leeds. Her current research interests lie in international marketing, cross-cultural buyer-seller relationship collaboration and marketing strategy. She has published in academic journals including Journal of the Academy of Marketing Science, Journal of International Marketing, British Journal of Management, Industrial Marketing Management, International Marketing Review, and European Journal of Marketing among others. Her work is also regularly presented at leading academic conferences across the world.
Dr. Amalesh Sharma
Dr. Amalesh Sharma is an Assistant Professor of Marketing at the Mays Business School at Texas A&M University. He earned his PhD in Marketing from the Georgia State University, Atlanta. Prior to getting a PhD, he obtained a M.S. in Business Economics, and a M.S. in Managerial Science from Georgia State University, a PGDM from ITM Business School, Navi Mumbai, India, and a B.S. in Physics from the University of Delhi. Dr. Sharma is interested in studying the impact of firm and customer level strategies on firms’ performance. His substantive areas of interest include New Product Management, Marketing-Mix Decisions, M&A, Customer Management, and International Business. His research has been published in top-tier journals including Marketing Science, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, and Harvard Business Review. He worked in CPG and Financial and Banking Industries prior to joining PhD.
Dr. Sanjay Patro
Dr. Sanjay Patro is Professor of Marketing at XLRI Jamshedpur and has more than 30 years of experience in teaching, research, consulting and training. After a short stint in industry, he moved into Academics. His areas of research and consulting interests are Marketing with a special focus in Emerging Economies, Brand Management, Sales Force Management, Strategic Marketing and CRM. His research interests are in the areas of Brand management, cultural and sociological influences on buying behavior and customer behavior in emerging economies. He has conducted more than 100 Management Development Programmes and Customized Programmes for different corporate firms. He has several publications in reputed international and national journals. He has written award winning case studies and has an interest in pedagody for management education. He is a Resource Person in few CII (Confederation of Indian Industry) Conferences. He is a member of American Marketing Association and Association of Consumer Research.
Dr. Atul Parvatiyar
Dr. Atul Parvatiyar is the President & CEO of Institute for Customer Relationship Management (iCRM), and an Adjunct Professor at Kenan-Flagler Business School at University of North Carolina in Chapel Hill where he teaches digital marketing in the MBA@UNC program. He also teaches Customer Value Management & Marketing Audit & Metrics at SP Jain School of Global Management in Dubai & Singapore. Previously, He was at Goizueta Business School at Emory University. Later he was Robinson Research Fellow and Managing Director of the Center for Business & Industrial Marketing at Georgia State University. Earlier he was a faculty at XLRI Jamshedpur and at Banaras Hindu University in India and has been visiting faculty at Johannes Kepler University in Austria; Norwegian School of Economics; the University of Georgia; and the Indian Institutes of Management in Lucknow and Indore. Dr. Parvatiyar has expertise in global strategies, sustainability, customer relationship management, and digital marketing. His academic publications, particularly with Dr. Jagdish Sheth, have been widely cited. He has consulted for several leading companies, including Allstate Insurance, Bank of America, Bose, Coca-Cola, Celcom, CIMB Bank, Colonial Pipeline, Federal Mogul, Japan Tobacco (JTI), Kimberly-Clark, Kuok Group (Singapore), Levi’s, Mavesa (Venezuela), Milliken, Mobitel (Cambodia), Nautilus, Panasonic, Panacea-Biotec, Piramal, PRGX, Reynolds Consumer Products, Shoppers’ Stop, Siemens, State Bank of India, Telekom Malaysia, Toyota, and Xerox. Dr. Parvatiyar is a Fellow of The Chartered Institute of Marketing. He obtained his MBA and Ph.D. from Banaras Hindu University in India and lives in Atlanta, GA, USA.
Hulya is a Ph.D. candidate in Marketing at the Goizueta Business School at Emory University. Her primary research interests lie in investigating online word of mouth (WOM), customer engagement, and e-commerce. Broadly speaking, her work focuses on (1) identifying the extent to which social influence impacts online WOM, (2) investigating the relationship between online WOM and financial performance of products and services, (3) examining the impact of management response to online WOM, and (4) exploring the drivers of online WOM. In short, her research provides managerial insights into how online reviews evolve over time, how they impact customer decision making, and how managers should respond to them. Karaman received her B.S. in Mathematical Engineering from Istanbul Technical University, M.S. in Management from University of Florida, and M.S. in Business Administration from Washington University in St. Louis.
Nitin is a 3rd year student of Fellow Programme in Management (Marketing Area) at IIM Raipur. His prior education qualifications include a three-year Post Graduate Diploma in Management Part Time (2012-15 batch) from Xavier Institute of Management Bhubaneswar, Post Graduate Diploma in Information Technology from Indian Institute of Information Technology, Bengaluru (2001-03 batch) and BE(Electrical) from Bhilai Institute of Technology, Durg, Chhattisgarh. He has twelve years of entrepreneurial work experience. His research area of interest is behavioral decision making with-in the field of consumer behavior. For his thesis, he is examining the role of future expected price of any product on its current value perceptions. To be specific, he wants to examine the contextual factors under which consumers differentially weigh future price expectations, transaction value derived from current discounts and acquisition value in their purchase decisions. His research is pertinent in understanding consumers’ perceptual or behavioral response to price changes over time and how do these responses vary across context.
Avinash is an advanced stage doctoral candidate at National Institute of Industrial Engineering (NITIE) Mumbai in the Behavioural Pricing (Marketing) area. His research experimentally investigates the pricing decisions under risk and the interplay of various factors with behavioural price frames to impact purchase decisions. His work has been accepted for publication in very reputed journals such as Journal of Consumer Marketing (JCM), Journal of International Consumer Marketing (JICM), The Marketing Review (TMR), and International Journal of Environmental Technology and Management (IJETM). He is MBA, EPM (IIT Bombay) and UGC-NET. He has more than 10 years of both industry and teaching experience. His area of interests include behavioural pricing, green marketing, consumer behavior, consumer decision making, and empirical quantitative marketing.
Anuj Pal Kapoor
Anuj is a PhD scholar specializing in Marketing and Finance at Faculty of Management Studies, University of Delhi. His research interest lies in consumer behavior towards ecommerce, measurement of consumer preferences and strategic alliances between banks and e-commerce players. He received his B.E in Electronics & Communications from Institute of Technology & Management, Gurgaon and his MBA from Symbiosis International University, Pune. Anuj has corporate experience of 5 years with Nokia, HDFC Life and Michael Page across Business & Service Excellence, Marketing and Recruitment functions. Anuj is also a UNESCO Fellow for projects undertaken in India and Europe.
Payal is a Doctoral level Student from MICA Ahmedabad. Currently, she is in the second year of her doctoral programme. Her area of interest lies in understanding the consumer buying behavior of handloom products in Gujarat, a western state of India. The study will help to understand the buying patterns and factors responsible for the purchase of handloom products. Moreover, it will also investigate consumers’ perceptions towards buying handloom products from online and offline platforms. As far as her academic experience is concerned, she has worked as an Assistant Professor in Marketing area at Pune Institute of Business Management, Pune and had also worked as an Academic Associate (Marketing) at Indian Institute of Management, Ahmedabad (IIM-A). In addition to that, she also possesses one year of industry experience.
Ragini is a doctoral candidate in marketing at the Faculty of Management Studies, University of Delhi. She was awarded Junior Research Fellowship, in the year 2013, by University Grants Commission, India. Her research interest and expertise lies in the subjects of brand advocacy, electronic word of mouth marketing and influencer marketing. Her research aims towards solving new age marketing problems, using a wide array of research techniques, and providing actionable guidance to managers. She has presented papers in various conferences including MARCON, Indian Institute of Management, Calcutta. She has published articles in several journals and in a book. Her dissertation work focuses on the concept of customer brand advocacy and its role in the brand building process.
Sindhu Sahadevan Eradi
Sindhu is currently a Research Scholar with the prestigious management school, MICA in Ahmedabad, Gujarat where she also serves as the “Member of the Research Committee”. Her broad research interests are in the areas of Gender politics and Post Gender Marketing. Her research paper, “Digital Mediations and Transgender Identity – Coping with Violence, Mobilization and Care of the Self” was recently selected for presentation at the IAMCR (International Association for Media and Communication Research) conference in Cartagena, Colombia. She has also attended the summer school on scholarship at the University of Tampere in Finland where she took courses to gain an overview of various research methodologies and media literacy. Prior to this, she was associated with a publication firm in the capacity of a Marketing Editor and Trainer. Here, she looked after the content delivery and management of academic textbooks for K-8 section catering to all educational boards. During this stint, she travelled all over the country to conduct book based as well as general workshops for teachers, students, school management and other stakeholders of the educational institution. She has conducted over 100 workshops across the country and still continues with her passion of transforming classrooms with constructive and fun pedagogy. She believes in the holistic development of personalities which occurs only with the intersection of right and left brain learning. She stresses on this theory not only in her workshops but in her life too. Sindhu is a certified Competent Communicator from the Toastmaster’s International, USA. She has also won the Excellence award for Soft Skills from Dale Carnegie foundation. She has worked with various channels such as Kairali, Surya and Reporter as a VJ, anchor, actor and script writer. During this period, she has assisted directors like Vinayan as an actor and dubbing artiste. She has also interned with the Times of India as a reporter focusing on print journalism and an ad firm working on bringing to prominence the handloom sector in Kerala. She also keeps her fun and creative streak alive by participating in various activities across different fields. She was a finalist at the RJ hunt for the 91.9 FM in Punjab, as well at the Miss Kerala, Miss Navy Queen and South Indian Model Hunt pageants. She holds a Bachelor’s degree in Journalism and Mass communication and an MBA in Marketing from ICFAI University.
Alexander is a third year PhD candidate at the Institute for Market-based Management at LMU Munich. He received his MSc in International Business from Grenoble Graduate School of Business and gained several years of professional experience in brand management in the FMCG industry before joining the PhD program. His research focuses on consumerbased brand equity and spillover effects. More specifically, he is investigating into (1) the interplay between product brands and corporate brands in brand equity leverage and dilution and (2) the stability and predictive power of brand equity metrics.
Rumela is a doctoral candidate in Department of Marketing in J. Mack Robinson College of Business at Georgia State University, Atlanta. Her research interests include Digital & Social Media, managing customer journeys, Real-Time Marketing strategies and use of Machine Learning and AI in developing Marketing strategies. Currently she is working on developing a metric to quantify the extent to which consumption of a brand impacts the personal well-being of a consumer. Rumela worked for 3 years in Musigma Business Solutions, Bangalore, India as a Business Analyst, where she developed short-term and long-term Marketing Mix Models for one of the leading multinational computer technology firms and built dashboards to monitor KPI for the measuring the impact of the firm’s longest running brand campaign. She also worked on a project for the Customer Services team to help them increase their profit by identifying the drivers of Cost, Revenue and Customer Satisfaction and help the firm market its newly launched enterprise mobility management solution by generating and analyzing marketing ready leads and sizing profitable markets in non-North America regions. She received her B-Tech in Electronics and Communication Engineering from National Institute of Technology, Jamshedpur, India and M.S. in Managerial Sciences (minor in Business Analysis) from Georgia State University, Atlanta.
Ayan Ghosh Dastidar
Ayan is a PhD candidate in Marketing at the J. Mack Robinson College of Business at Georgia State University. His primary research interests are in the areas of Social Media Marketing, applications of Machine Learning in Marketing and Consumer Behavior. Presently, he is involved in a research project to build a Social Media listening center from ground up. This research endeavor involves employing advanced Machine Learning and Natural Language Processing techniques to fill the gaps that exists in understanding Marketing on Social Media platforms and to glean actionable insights for Businesses from unstructured data. He has a Bachelor’s degree in Statistics from St. Xavier’s College (Kolkata) and a Master’s degree in Applied Statistics & Informatics from Indian Institute of Technology, Bombay. He was employed with HSBC Analytics for 4.5 years and has worked in diverse areas like Collections Strategy and Financial Crime & Compliance during his tenure at HSBC. His non-academic interests include Cricket, Badminton and Tennis. He is also an avid reader of World History.
Nandish is a third year PhD candidate at Alliance University, Bengaluru. He is a Computer Science Engineer and has received his MBA in Marketing. He has over ten years of experience in US Consumer Analytics industry before joining the PhD program. His research focuses on Examining the moderating effect of consumer perceived value on buying decisions in the organic food industry. More specifically, he is extending the Theory of Planned Behaviour by using Analytical behavior framework to measure consumer perceived value influencing the buying decision of the consumers.
Satish is a fourth year PhD candidate in the Department of Management at the JJT University, Rajasthan. He has completed his bachelor’s degree in Engineering from Bangalore University and MBA from T A Pai Management Institute of Management, Manipal (Karnataka). He has over 23 years post qualification professional experience in the functional areas of Sales & Distribution Brand management, Marketing & Promotions, Retail Operations, Business Development, with the specific focus on Franchisee development. Has exposure in the areas of Textiles, Garments, Watches and Cigarette industries, in leading organizations in India. He has traveled across length and breadth of the country and has created franchisee networks in various sectors in India. He is currently pursuing research, on “Current Trends in Franchising in Preschool sector”. He has published three papers namely : (1) Work-Life Balance in context of Indian women (2) Impact of Urbanization in India on working women (3) Influence of nuclear families on child development in India. His study pioneering in the field of franchising in the Pre School Sector in India. His papers and dissertation investigate factors, parameters and emerging trends in franchising in the Pre School sector.
Kumar is a 3rd-year Doctoral Student in the Marketing Group at Indian Institute of Management (IIM) Calcutta, India. He obtained his B. Tech from NIT, Jaipur in Mechanical Engineering and completed General Management Programme from XLRI, Jamshedpur. He has close to 9 years industry experience in which the majority part was spent in sales and marketing positions concerned with B2B sales and strategic marketing. His research interests are in the marketing history, retailing and consumer behavior. He can be contacted at email@example.com or firstname.lastname@example.org.
Binay is a second year PhD student and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J. Mack Robinson College of Business, Georgia State University. He received B. Tech with honors from Indian Institute of Technology (IIT-BHU) Varanasi. Further, he obtained MBA in Marketing from Indian Institute of Management (IIM) Lucknow. Prior to joining the PhD program, he has worked in Indian Oil Corporation (fortune 500 company) in various managerial roles, especially in the area of distribution channels, retailing, and sales force management. He is interested in empirical marketing strategies and exploring relevant issues in his area of interests. His research interests include Marketing Channels, Sales Force Management, Retailing, and Marketing-Finance Interface. He is studying the effect of channel deletion on firm performance.
Kaushik is a doctoral candidate in Marketing Strategy at University of Georgia. He earned his bachelor’s degree in Electronics Engineering from JSS Academy (Bangalore) and then earned his MBA from Washington University in St. Louis. His research interests lie in understanding the impact of technology on customer experience from the first contemplation about purchase to retaining the customer for repeat purchases. Currently, he is working on understanding the impact of Artificial Intelligence (AI) technologies on the consumer experience. He is measuring the effect of AI on consumer satisfaction and learning how firms can best adopt AI for their needs.
Vartika is a research scholar at IIT Bombay in the area of marketing. She has industry experience of five years with Nestle in Sales & Marketing. She has pursued PGDMB from XLRI, Jamshedpur and B.E. in Computer science. Her research interests lie consumer behaviour, consumer psychology and food marketing. Currently, she is working on “Consumer skepticism towards health claims on packaged food products”.
Harikrishnan is pursuing Executive Fellow Programme in Marketing from IIM Lucknow, India. His current research focuses on ‘Conceptualising the dark side of marketing promotions through experimental designs’ embedding psychology, customer-brand relationships and consumer behaviour. He is an Electronics Engineer by graduation, holds MBA in Marketing (SJM SOM, IIT-Bombay) and Master of Research in Advanced Marketing from Lancaster University, UK. During his 12 years of Sales & Marketing career, he held leadership roles in AkzoNobel, Wipro Consumer Care, Mahindra & Mahindra and recently as Assistant General Manager in Vodafone. He can be reached at email@example.com
Gurbir is a third year Doctoral Student in the marketing area at IIM Indore. He holds a Bachelor degree in commerce and a MBA in Marketing from UBS, Punjab University, Chandigarh. He is a Fellow of Insurance Institute of India. He is having a work experience of 9 years in the financial and education sector. His research interest lies in the consumer behavior. More specifically, he is working on understanding (1) the ethical decision making process (2) the impact of control desires on purchasing behavior and (3) the impact of emotions on decision making.
Shilpi Saxena is a doctoral student at Indian Institute Of Technology, Madras. Her research interest lies in Customer Experience, Internet marketing & Customer relationship management. Her research focuses on measuring customer experience in return phase of customer journey and finding its consequences in context of online retailing. She received her M.Phil. in Marketing and M.B.A in Marketing & HR from Bundelkhand University, Jhansi. She was awarded Eligibility for Assistant Professor in Management by UGC, India. She has one year academic experience as Assistant Professor in Faculty of Management Studies, M.J.P Rohilkhand University, Bareilly. She has presented papers on various conferences including IIM Ahmedabad, NASMEI. She has published paper on several journals, conference proceedings and a chapter in a edited book.
Avishek is a 3rd year doctoral student and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J. Mack Robinson College of Business, Georgia State University. He is interested in the Marketing of New Technologies in general. His research is in the area of Customer Relationship Management and Stakeholder Engagement. The fields in which he wants to apply the CRM & CE principles are Digital Marketing, Social media & Mobile Marketing, E-commerce and the Sharing Economy currently. The first paper he published was in the topic of Mobile marketing along with Dr. V. Kumar and Orhan Bahadir Dogan. It investigates into strategies to engage customers and retain them in the realm of apps and smartphones. The framework suggests which revenue models and metrics to use followed by strategic recommendations for implementation. The second paper is a conceptual paper which proposes a strategic framework for sharing economy firms to develop a strong customer and service provider (e.g., Uber drivers or Airbnb hosts) base. Its critical for these ‘service enabler’ firms to maintain and grow an active critical mass of customers and service providers to become profitable. The current working paper is on the Sharing Economy as well. It investigates the weaknesses in the sharing economy business model. It offers solutions along with managerial insights to address the ‘weak leg’ or service providers. The conceptual framework is supported with the help of a field experiment. The ultimate goal is to keep all the actors involved in the process satisfied, loyal and profitable in the long run. Prior to joining the PhD. program, Avishek has worked in 3M in a territory sales role encompassing channel development of retailers and distributors, B2B customer acquisition and key account management. In Regalix, a Silicon Valley company, Avishek did strategy consulting to direct SME clients of Google in Adwords, YouTube, Shopping and other digital marketing channels. He also has internship experience in Philips India (Field Sales & Marketing) and the Swiss Holidays AG (Social Media Marketing, Website Development). He has a Masters in International Management from CEMS and ESADE Business School, Spain. Exchange semester: Richard Ivey school of business, Canada. He also has a Marketing Management MBA from IBS Kolkata, India. His Bachelors degree is in Commerce [Accountancy Honors] from Goenka College, Calcutta University, India. He was awarded Recipient of ICFAI Merit Scholarship 2009-10 and Recipient of ESADE Unity in Diversity Scholarship 2012. His research publications are ‘Engaging Customers in the App World through Smart Analytics’ (with Dr. V. Kumar and Orhan Bahadir Dogan), Journal of World Marketing Summit, 2(1), October 2016, Strategic Framework for a Profitable Sharing Economy (with Dr. V. Kumar and Orhan Bahadir Dogan), forthcoming Industrial Marketing Management Special Issue on Salesforce Management and Enhancing Firm Performance in the Sharing Economy: A Field Experiment Approach (with Dr. V. Kumar and Orhan Bahadir Dogan), Working Paper.
Aswathy Asokan A.
Aswathy is a doctoral scholar at Indian Institute of Technology Madras. She is working in marketing domain. Her area of interest includes customer experience, e-retailing, consumer behavior and methodological concepts. She has published a paper in Emerald on satisfaction modification intentions. She has a work experience of over 5 years in academics.
Sourav is a doctoral candidate in Marketing at IIM Bangalore. His research interest includes International Marketing, Services Marketing and Network Theory. He has published a paper in Journal of International Marketing. Prior to IIM Bangalore, he was associated with Indian School of Business, Hyderabad where he served as a Senior Academic Associate.
Mauli is a doctoral student in Marketing at Indian Institute of Management Bangalore. She is an electronics and communication engineer and a management graduate from IIM Raipur. Having worked in channels, sales and marketing areas in a major Oil and Gas firm in India, her research areas are aligned similarly. Her research focuses on understanding the effect of non-cultural properties of Emerging Markets that affect consumption and the role that different channels play in the context. She is also working on establishing the evolution of taste differences in popular and expert opinions in a movie industry.
Aishwarya is a doctoral scholar (Marketing) at the Indian Institute of Management, Bangalore. Her research interests are in the areas of consumer behaviour and retailing. Specific research interests include online shopping behaviour, the impact of aesthetics on choice, and role of national identity in decision making. Her current research looks at the impact of e-commerce design on different stages of purchase. She holds a MBA and a Master of Fine Arts degree.
Rajesh is a second year doctoral student in Marketing area at Indian School of Business (ISB), Hyderabad. He is interested in using data and quantitative models to solve marketing problems. Prior to joining ISB, he was a research associate at IIM Bangalore for a year. Before getting into academics he worked in industry for 12+ years. In various roles, he has handled many analytics and business intelligence related projects for multiple international companies.
Rakibul is a doctoral student at Institute of Business Administration, University of Dhaka. His research interest lies in Media Consumption, digital Transformation and Consumer Socialization. His research focuses on Digital Transformation of Media in Bangladesh and its impact on Consumer Socialization. He completed MBA from School of Business and Economics, North South University, Dhaka and BBA from Institute of Business Administration, Jahangirnagar University, Savar, Dhaka. He has more than one decade of experience in Media. Working with Dentsu Aegis Network as Group Chief Operating Officer since August 2016 with responsibilities to lead the agency relationship with key clients and drive business growth for the company. Prior to current role he worked with GroupM & Publicis Media in leadership positions.
Bandinee is an FPM Scholar in Marketing Area at Management Development Institute Gurgaon. She received her PGDM in marketing prior to joining FPM. Her research focuses on online services and consumer acceptance of new technology. She presented several papers at national conferences including SP Jain Institute of Management and MDI. One of her paper co-authored with Prof. Avinash Kapoor is also accepted for upcoming 2018 AMA Winter Academic Conference which is to be held in New Orleans, USA. One of her review paper and one case are also accepted for publication. Non-academics interest includes Computer Gaming, Science Fiction Books, and Painting. She can be contacted at firstname.lastname@example.org.
Loh Huey Shee
Huey Shee is a PhD candidate in the department of Marketing at Sunway University, Malaysia. Before taking up the PhD journey, she has taught at various degree granting institutions as a lecturer and has also assumed various marketing role in firms from diverse industries including FMCG. Being a radical thinker herself, she is always interested to explore challenging areas in the field of marketing. Her research interests involve constructs such as emotions, self, and consumer-brand relationship. Particularly, her current work is on understanding how compensatory consumption could serve as psychological means to enhance self-esteem and regulate negative emotions in order to achieve overall well-being. Accordingly, she is focusing on examining the impact of nostalgia and loneliness on individual’s brand consumption behaviour.
Ratan is a FPM scholar in Marketing area at Management Development Institute (MDI) Gurgaon. Prior to this, he has done MBA in Marketing and B.Sc. (Medical). His thesis is focused on use of social media by salespeople in relationship management with their clients and in achieving their sales targets. His research interests include B2B Marketing and consumer empowerment. He has presented papers in national and international conferences at IIM Ahmedabad, MDI Gurgaon, IIM Lucknow etc. His book review has been published in ‘Vision: The Journal of Business Perspective’. One of his teaching case study is under review process, for publication with Richard Ivey Case Publication. He has worked for eight years in sales and channel management profiles, majorly in pharmaceutical industry, in companies like Cipla Ltd. and Glenmark Ltd. In his leisure time, he enjoys meditation, cooking, observing online shopping behavior, and reading literature on psychological behavior and spirituality.
Racheal Louis Vincent
Racheal is a Lecturer in Sunway College, Malaysia and at the same time a PhD candidate in the Department of Marketing at the Sunway University Business School, Malaysia. Her research interest lies in the areas of consumer behaviour and shared consumption. She has received two best paper awards for her paper titled Sharing: What Do We Know and What We Don’t Know in 2016 and Sustainable Consumption: The Context of Closing Sharing in 2017. Prior to joining the academia, she had two years of industry experience. Her non-academic interest includes fashion and fitness.
Karen Tejedor Bowen
Karen is a second year marketing doctoral student at Leeds University Business School. After her MSc, she went back to her career in-industry, gathering a total of 8 years’ experience in international brand management, creative marketing strategy and retail experience design. She used her extensive work with global sports brands as inspiration for her PhD topic: ‘Social group impact on motivation for virtuous behaviours’. Her research aims to gain a better understanding of how to enhance consumer wellbeing by combining social comparison and motivation theories. She focuses specifically on intragroup comparisons, collective self-esteem and their effects on motivation to explore performance and wellbeing outcomes. These are also her areas of interest to expand her future research agenda: wellbeing, vice vs virtue, social groups and group behaviours, and motivation development.
Madhu is currently pursuing Fellow Program in Management (FPM) at Indian Institute of Management Lucknow in Marketing Area. She has completed her Bachelors in Statistics from Hindu College, Delhi University and PGDM from ITM Navi Mumbai. She has been awarded Junior Research Fellowship (JRF) through NET in Management by UGC. Her research interest includes Consumer Behavior, Brand Management, Decision Making Child Psychology, Social Network Analytics. Currently, she is working on Adolescents’ Customer Brand Engagement Behavior.
Mostafizur is a doctoral student at Institute of Business Administration, University of Dhaka. His research interest lies in Marketing, Competitiveness and Global Value Chains. His current research focuses on Agribusiness Competitiveness in the context of Bangladesh: An analysis by Global Value Chain (GVC) Approach. He graduated in Agriculture from Bangladesh Agricultural University and completed MBA from Northern University Bangladesh, Dhaka with major in Marketing. He also took part in various business deals and workshops in several countries in Asia and Europe. He has more than one decade of experience in Marketing and Business Development. He is working with Partex Agro Ltd. (A Partex Star Group Company) as Asst. General Manager since January 2016 with responsibilities to lead a diverse team for supply chain, marketing and business development and drive business growth for the company. Prior to the current role he worked for Young Consultants and ACI Limited. Continuous learning and adaptations get priority in his management style.
Suddhachit is an advanced-level doctoral candidate in Rural Management at the Institute of Rural Management Anand (IRMA). His research interests focus on various aggregate mathematical models including the Bass model in diffusion of innovative products and methodologies to estimate such models. His dissertation investigates the relative efficacy of these models and estimation methods in the context of subsistence markets in India. More generally, his areas of interest include Consumer Behavior, Strategic Management and Philosophy of Sciences. He has published with reputed publishers and presented at conferences. He holds a Master’s degree in Science followed by an M. Phil in Management.
Christina is a Doctoral Researcher at Leeds University Business School, UK. She holds a BSc in Applied Informatics from the University of Macedonia, Greece and an MSc in International Marketing Management from the University of Leeds, UK. Her research interests revolve around psychological mechanisms guiding managerial decision making on international marketing, standardization/adaptation strategies, entry mode choice and psychological distance.
Mohanty Pankaj is a third year Doctoral Student in the area of Marketing at ICFAI Business School, Hyderabad. He earned his Bachelor’s Degree in Science from Utkal University, Odisha and MBA in Marketing from Siva Sivani Institute of Management, Hyderabad. Before joining the doctoral program, he was an Academic Associate for 3 years in marketing area at Institute of Rural Management, Anand (IRMA). His research is currently focused on Customer-Brand Engagement, Customer Experience, and Consumer Brand Relationships. He has also presented papers at conferences of national and international repute. He has contributed research papers to SCOPUS indexed journals and a strategic case on SELCO India Pvt. Ltd. to ET Cases publishing house, India.
Deepanvita is a doctoral student from NMIMS, Mumbai. She also works with eBay India as the head of seller education & engagement. She has a corporate work experience of 10 years out of which close to 9 years have been in the Indian ecommerce space. Her research interests emerged out of the quest to gain a deeper understanding of the consumer behaviour in the online world. Her dissertation focuses on the factors affecting the acceptance of online product reviews in the Indian ecommerce industry. She has an MBA from MICA with a specialization in marketing & brand management.
Yashomandira is a pursuing doctoral study in Department of Management Science at Dr. Babasaheb Ambedkar Marathwada University. Her thesis work mainly focuses on the understanding buying behaviour pattern of women while purchasing insurance services. The doctoral work is divided in comprehending 1) primary research in understanding buying pattern of women insure. 2) an attempt to apply cognitive approach in studying buying behaviour of women insure. 3) testing the hypothetical model to suggest Strategic Managers of life insurance for deeper penetration into women segment. She received her Bachelor degree in Science, and is first merit holder of Masters in Business Administration (Marketing) from Dr. Babasaheb Ambedkar Marathwada University. Before joining Symbiosis Institute of Operations Management, Nashik, a constituent of Symbiosis International (Deemed University) as an Assistant Professor, she was employed nearly a decade in financial service sector. Her role in financial service sector included in mentoring and managing sales-force, financial consultants selling Insurance, managing branch operations, developing business in terms of revenues increase by selling insurance policies.
Prema has a master’s degree in English Literature and an MBA in HR from Viswabaharathi University. She has been teaching Human Resources Management and Organisational Behaviour and Communication Skills to Engineering and MBA students in Mumbai, Delhi, Kerala and M.P for over two decades. She is also working on her Doctoral thesis on “The Inter-relationships of Personality Factors, Emotional Intelligence, and Organizational Citizenship Behavior” with Mumbai University under the guidance of Dr.D.Y.Patil, Director of Bharati Vidyapeeth’s Institute of Management Studies & Research, Navi Mumbai. She has conducted a number of Faculty Development Programmes and MDPs as well as corporate workshops in the areas of presentation skills, interpersonal effectiveness and effective communication. Besides teaching, Prof. Ramachandran writes extensively. Her areas of interest are multicultural communication, presentation skills and gender issues. Her current projects include a book on Shakespeare, which is an inter-disciplinary effort.
Kuldeep is a doctoral candidate at MICA, Ahmedabad. His primary research interests lie in studying consumer-brand relationship, consumer insights in emerging markets, role of culture in consumer decision making, and typology of brands. His doctoral thesis broadly focuses on (1) studying and exploring brand associations for regional brands (2) exploring brand personality dimensions for regional brands and (3) investigating a role of brand associations on brand personality of regional brands. His thesis would contribute to brand strategies for regional, national and global brands pertaining to a region/state within the country. Kuldeep received his MBA in Marketing and posses five years of industry experience before joining MICA.
Shubhomoy is a faculty member in the marketing area at Jindal Global Business School. After completing his Post Graduate Diploma in Rural Management from Institute of Rural Management Anand (IRMA), he worked for two years in the financial inclusion and micro-insurance sectors. He also holds a master’s degree in Agricultural Extension (Gold Medalist). His areas of academic interests lie in the field of brand management and consumer behaviour in emerging economies and more specifically in rural India. He has published his research in various national and international journals and also presented his research in national and international conferences.
Catherine is a prospective doctoral student. She currently works as a Case Writer at the Indian School of Business, Hyderabad. She earned her MBA from Southern Illinois University, Edwardsville. Prior to that, she obtained a Masters in Commerce from Osmania University, and taught undergrad courses for several years. Her primary research interests broadly lie in consumer behavior and health-related marketing; the dynamics of affective and motivational processes in consumer judgments and choices. Her ongoing projects involve studying nostalgia advertising, nutritional information and decision-making, and the impact of people’s judgments and decisions on happiness. Her research on nutritional information and decision-making in the Indian context won a grant from SRITNE, ISB in June, 2017, while the nostalgia advertising project won a grant from NASMEI in Dec 2017.
Young Faculty Participants
Aasha Sharma is currently working as Assistant professor with Symbiosis Institute of Operations Management, Nasik, which is a constituent unit of Symbiosis International University. Her teaching areas include Marketing, Consumer behavior and Business and social impact. Her research interests revolve around green consumerism, which is also her PhD topic. She has published cases, conceptual and research Papers in Emerald, EBSCO, SCOPUS and several peer reviewed Journals on consumerism, greening of MBA curriculum and sensitizing for sustainability. She is currently researching in areas related to sustainability and De consumption.
Ritu Srivastava is an Assistant Professor and the Area Chairperson, Marketing at Managament Development Institute, Gurgaon, popularly referred as MDI Gurgaon. The core of Dr. Srivastava’s work centers around the industry with the firm belief that management education at all levels has to be absorbed by the industry. Her research ideas have been appreciated at national and international marketing conferences. Her paper titled, “Employee Actions that lead to Customer Satisfaction: services revisited in India, 2014”, was adjudged the Best Paper at the International Marketing Conference at Fore School of Management, New Delhi and has been documented in the Academic Reference Series – Reinventing Marketing for Emerging Markets, Bloomsbury India, 2014. Her latest research work revolves around the Indian Consumer in a changed shopping context which has been adapted as a Text book on Retailing Management by Pearson, 2017. An avid case writer, she is presently working on the low income customers in India.
Matthew Jenkins Troy
Matthew is an Assistant Professor of Logistics and Supply Chain Management at Georgia Southern University. Dr. Jenkins’ primary research interests concern strategic adaptive supply chain capabilities, with a focus on adaptation of supply chain strategy and operations in emerging markets. He has published articles in Journal of Supply Chain Management and annual conference proceedings. For his dissertation, Dr. Jenkins investigated the role of supply chain resource orchestration and supply chain knowledge in improving product launch performance in emerging markets.
Avadhut Arun Patwardhan
Avadhut Arun Patwardhan is a proud alumnus of National Institute of Industrial Engineering (NITIE) Mumbai. He has recently completed his fellowship (doctoral) programme from NITIE in the area of Pharmaceutical Marketing. Presently he is working with MIT School of Telecom-Management (MITSOT) ranked amongst top 50 management institute in India as per MHRD, National Institute Ranking Framework (NIRF). As a part of his doctoral dissertation, he has empirically tested an integrated model proposed for examining internet usage patterns of general physician and specialist’s for devising internet-based pharmaceutical promotion. He has six years of experience including four years as Assistant Professor before joining his full-time doctoral programme. He has published in refereed journals including Journal of Medical Marketing and International Journal of Healthcare Marketing; and attended Conferences held at esteemed organizations like IIM, Indore and IIM, Kozhikode.
Meenakshi Tomar is currently serving as Assistant Professor at Jindal Global Business School. She completed her PhD in Marketing area from University of Petroleum and Energy Studies. She specializes in Integrated Marketing Communication and Business Communications. She also holds interest in Social Media Marketing and handles social media operations for Jindal Global Business School.
Ritu is an Assistant Professor of Marketing at School of Management, BML Munjal University, Gurgaon. She holds a Phd in Retail Management from Faculty of Management Studies, Delhi University. Prior to Phd, she worked with Microsoft Corp India, in Sales and Marketing domain. She has a Master’s in Business Administration with specialization in Marketing from FMS, DU. Her current research interest is in the area of Retailing in Emerging Economies, Re-branding Strategies and Customer Experience Management. Her most recent edited book is titled “Enhancing Customer Appeal through the use of Emotional Branding” and published by IGI Global Publishers in 2017.
|9:30 AM – 11:00 AM||
Conceptual and Methodological Issues in Empirical Research
Dr. Amalesh Sharma, Texas A&M University
Location: 2nd Floor Board Room
|11:00 AM – 11:30 AM||
Location: 2nd Floor Reception Area
|11:30 AM – 12:45 PM||
Dr. Ernest Cadotte, University of Tennessee
Location: 2nd Floor Board Room
|12:45 PM – 1:30 PM||
Lunch & Registration for the Consortium
Location: 2nd Floor Terrace
|1:30 PM – 1:45 PM||
|1:45 PM – 2:30 PM||
– Dr. V. Kumar, Georgia State University
History of the Consortium/ Remarks about AIM
– Dr. Jagdish N. Sheth, Academy of Indian Marketing
Message from the Host
– Dr. Uday Salunke, Group Director, WeSchool
Address of Chief Guest
– Dr. Anil Menon, President, CISCO
Release of book ‘Legends in Strategic Marketing’
Location: D4 & D5
|2:30 PM – 4:00 PM||
Plenary Session I
The Tradecraft of Publishing
Chair: Dr. David Stewart, LMU California, VP – Publications, AMA
- ‘Generating Ideas for Research’
Dr. V. Kumar, Georgia State University Editor, Journal of Marketing
- ‘Choosing the Right Data, Right Model and Right Analysis’
Dr. Vithala Rao, Cornell University
- ‘Manuscript Revision and Resubmission: Some Guideposts’
Dr. Sachin Gupta, Cornell University Co-Editor, Journal of Marketing Research
- ‘Developing An Effective Research Strategy’
Dr. Constantine Katsikeas, University of Leeds Editor, Journal of International Marketing
4:00 PM – 4:30 PM
Location: Open Terrace
4:30 PM – 5:30 PM
Role of University Research Centers in Generating Scholarly Research
Chair: Dr. Madhumita, WeSchool
- Dr. Jun Yan, HUST, Wuhan, China
- Dr. Werner Reinartz, University of Cologne, Germany
5:30 PM – 7:00 PM
Bridging Research Perspectives I
Chair: Prof. Vijay Rego, WeSchool
- Dr. Denish Shah, Georgia State University
- Dr. Vineet Kumar, Yale
- Dr. Neeraj Pandey, NITIE Mumbai
- Dr. Abhishek Mishra, IIM Indore
Chair: Dr. D. N. Murthy, WeSchool
- Dr. S. Arunachalam, ISB
- Dr. Renana Peres, Hebrew University
- Dr. Markus Giesler, York University
- Dr. Ramendra Singh, IIM Calcutta
7:00 PM – 9:00 PM
Social Activity & Dinner
Culture of Karnataka – The Yakshagana
Followed by Dinner
|8:45 AM – 9:00 AM||
Reflections of Day 1
Dr. Neelmegham, Director, AIM
Location: 2nd Floor Board Room
|9:00 AM – 10:30 AM||
Bridging Research Perspectives II
Advances in Consumer Behaviour
Location: 2nd Floor Board Room
Advertising and Promotions
Location: 2nd Floor Brainstorm Room
|10:30 AM – 11:00 AM||
Location: 2nd Floor Reception
|11:00 AM – 12:30 PM||
Bridging Research Perspectives III
Customer Relationship Management
Location: 2nd Floor Board Room
Location: 2nd Floor Brainstorm Room
|12:30 PM – 1:30 PM||
Location: 2nd Floor Terrace
|1:30 PM – 3:00 PM||
Bridging Research Perspectives IV
Location: 2nd Floor Board Room
Location: 2nd Floor Brainstorm Room
|3:00 PM – 3:30 PM||
Location: 2nd Floor Reception
|3:30 PM – 5:00 PM||
Coordinated by Dr. Denish Shah, Georgia State University
Location: 2nd Floor
|7:00 PM onwards||
Outside Event & Dinner
Kalaaradhana by Ms. Sandhya & Troupe
Followed by Dinner
Location: The Lemon Tree, Electronic City
|9:00 AM – 10:30 AM||
Bridging Research Perspectives V
International Marketing/Social Marketing
Chair: Prof. Anita S. Pillai, WeSchool
Location: 2nd Floor Board Room
Chair: Prof. N. Vijay Kumar, WeSchool
Location: 2nd Floor Brainstorm Room
|10:30 AM – 11:00 AM||
Location: 2nd Floor Reception
|11:00 AM – 12:30 PM||
Plenary Session II
Linking Academic Research to Business Practice
Chair: Prof. Sridhar T, WeSchool
Location: 2nd Floor Board Room
|12:30 PM – 1:30 PM||
Location: 2nd Floor Terrace
|1:30 PM – 3:00 PM||
Research and Teaching Development
Being an Effective Teacher
Chair: Prof. Vijay Rego, WeSchool
Location: 2nd Floor Board Room
|3:00 PM – 3:30 PM||
Location: 2nd Floor Reception
|3:30 PM – 4:00 PM||
Vote of Thanks
Location: D4 & D5
|4:00 PM onwards||
Concluding session of Dr. Ernie on Simulation