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7th Indian Marketing Summit
March 15, 2013 - March 16, 2013
Conference on Social Marketing – Bridging Business and Society
The challenge of Social Marketing is to find a space in the newly enabled exo-system and get integrated as a strategic tool synergizing with the newly re-defined purpose and mission of organizations. This session focuses around these concepts and challenges and the roles played by the various collaborators – Business, Government, and Civil societies while creating shared value processes in their business organization.