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Call for Research Proposals with Grant – 2018

July 18, 2018


Call for Research Proposal in Marketing

Maximum 6 (Six) proposal
Up to Rs.1,00,000 grant*

Academy of Indian Marketing is pleased to announce call for research proposals with a focus on India. The proposals can be single- or multiple-authored. Especially welcome are proposals that are co- authored with one or more international scholars.

  • AIM, with a generous grant from the Sheth Foundation, hopes to fund up to 6 (six) high-quality re- search proposals in 2018. (Maximum Two papers in each track)
  • The maximum funding for each selected proposal will be Rs. 1,00,000 (one lakh rupees)
  • One author/co-author can make only one submission
  • Committee members can not submit proposal and apply for grant as author/co-author
All submissions are through EasyChair’ please click on the link and follow steps to submit your proposal on Easy Chair platform
Academy of Indian Marketing

Track Chairs:

1. Consumer Behavior Track
A. Co – Track Chair: Prof. Russell Belk, Distinguished Research Professor and the Kraft Foods Canada

Chair in Marketing at Schulich School of Business, York University, Canada
B. Co – Track Chair Prof. Sanjeev Tripathi, Associate Professor, Marketing, IIM, Indore, Indi

2. Managerial Track

A. Co – Track Chair Prof. A. Parasuraman (“Parsu”), Professor & James W. McLamore Chair in Marketing, University of Miami, USA

B. Co – Track Chair Prof. Ramendra Singh, Associate Professor, Marketing, IIM, Calcutta, India

3. Marketing Analytics Track

A. Co – Track Chair Prof. Vijay Viwasnathan, Associate Professor, Chair, IMC, Medill School, Northwestern University, USA

B. Co – Track Chair Prof. Arnab Laha, Associate Professor, IIM-A, India

Submission Requirements:

For more details contact : Dr. Varsha Jain, Chair Person Committee (Professor, Marketing, MICA, India) mail id: [email protected]


An important goal of the Academy of Indian Marketing is to encourage scholarly research with a primary focus on the Indian market and its consumers. Such research should result in high quality journal publica- tions with potential for global visibility and impact. AIM is pleased to announce this call for research pro- posals with a focus on India. The proposals can be single- or multiple-authored. Especially welcome are proposals that are co-authored with one or more international scholars.

Each proposal will be reviewed by top scholars who are globally renowned in the marketing area. All sub- mitted proposals will receive constructive comments/suggestions from the review team. This call is open to research scholars, and/or faculty members (regardless of title or rank) at Indian educational institutions and universities.

AIM, with a generous grant from the Sheth Foundation, hopes to fund up to six high-quality research proposals in 2018. The maximum funding for each selected proposal will be one lakh rupees (INR 100,000). The submitted proposals must meet global standards to be considered for funding. As such, authors must ensure that their research idea, method, analysis and writing are of high quality. Authors may submit only one research proposal (single- or multiple-authored) for the 2018 funding cycle. In exchange for funding and constructive feedback, the grant recipients will be required to acknowledge AIM-Sheth Foundation and submit a working paper of publishable quality.

Submission Requirements

Authors must submit research proposals in English and in the MS Word format. Grant recipients are expected to send a progress report every quarter until the research project is published. The time limit for get- ting the funded research published is three years. If the grant recipients are unable to publish the paper (or get the paper accepted for publication) within three years after receiving funding, they will not be eligible to submit another research proposal in subsequent funding cycles. The funds for selected proposals will be re- leased in phases: 25% upon proposal acceptance, with the remaining funds released on the basis of the recipients’ cashflow needs to cover research-related expenses (e.g., for databases, analysis software, field surveys or laboratory experiments).

Submission Details

Research proposals must include a cover letter, which will serve as an application form. The cover letter should include the research-project title as well as the name, affiliation, email address, contact phone no., and postal address of all authors. In the case of multiple authors, the cover letter should designate one author as the contact point for AIM. This designated author must be available to communicate regularly and liaise effectively with AIM.

Key Elements of the Proposal

The body of the proposal should not be more than three pages (1.5 spaced, Times Roman 12-font, with a 1- inch margin) long. Tables, figures and references can be included as additional pages. The proposal should be consistent with the APA style.

The proposal should succinctly state the rationale and motivation of the research along with the expected contributions at the beginning of the document. It should include relevant literature and make a strong case for how/why the proposed research (including any research propositions) is novel and likely to lead to significant new knowledge. The proposal should also include a description of the research design/ methodology and data analysis approach. Finally, the proposal should articulate the expected implications of the proposed work for future research, practice, and/or policy-making.

Proposal Format Requirements

  1. Three pages (excluding figures, tables, references, appendices)
  2. 1.5 spacing
  3. Times New Roman, 12-point font
  4. 1-inch margin from all the sides
  5. Page numbers Proposal title centered and bolded on the first page
  6. The time line with various stages of completion of research, from conceptualization untilpublication
  7. Budget with the outline of the expected expenses
  8. Expected outcomes (including names of journals likely to be targeted for publishing the research)
  9. Fully updated C.V.s of all applicants

Please submit your research proposals to Dr. Varsha Jain at [email protected] no later than July 11, 2018. The selection committee for evaluating the submissions will consist of seven members, with Dr. Varsha Jain (Professor, Marketing, MICA, India) serving as chair of the committee. Here are the details of the other committee members:


  • Call for proposals: April 25, 2018 (Wednesday)
  • Deadline for proposal submissions: July 18, 2018 (Wednesday)
  • Communication of evaluation decisions and feedback to authors: August 29, 2018 (Wednesday)
  • Release of 25% funding to accepted proposals: September 26, 2018 (Wednesday)
  • Announcement of accepted proposals at the AIM-AMA Sheth Foundation Doctoral Consortium, hosted by MICA during January 4th to 6th, 2019


July 18, 2018
Event Category:

2 Comments. Leave new

  • Are Indian scholars currently living/ working outside India eligible to apply for this grant? I am a marketing academic from the Waikato University, New Zealand. My research interests are in medical tourism in India and South East Asia.

    • Indian scholars currently living/ working outside India are eligible to apply for this grant provided they have Co-author / Principal /Co-Principal investigator based in India and is affiliated to Indian university/institute and their research is focused on India.


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