Loading Events

« All Events

  • This event has passed.

Call for Research Proposals with Grant – 2019

August 14, 2019


Call for Research Proposal in Marketing

Research proposals in collaboration with an international faculty with outstanding publication record will be given special preference

Maximum 6 (Six) proposal
Up to Rs.1,00,000 grant*

The Academy of Indian Marketing (AIM) is pleased to announce a call for research proposals with a focus on India. The proposals can be single- or multiple-authored. Especially welcome are proposals that are co-authored by teams of international scholars.

  • AIM, with a generous grant from the Sheth Foundation, hopes to fund up to 6 (six) high-quality re- search proposals in 2019. (A maximum of two proposals will be supported in each of the following three tracks – consumer behavior, marketing management and strategy, and marketing analytics)
  • The maximum funding for each selected proposal will be Rs. 1,00,000 (one lakh rupees)
  • An author/co-author can submit only one proposals
  • Members serving on various AIM Committees cannot submit proposals
All submissions are through EasyChair’ please click on the link and follow steps to submit your proposal on Easy Chair platform
Academy of Indian Marketing

Track Chairs:

1. Consumer Behavior Track
A. Prof. Atul Parvatiyar Director, Center for Sales & Customer Relationship Excellence, Texas Tech University – Rawls College of Business, USA

B. Prof. Abhishek Mishra, Associate Professor, Marketing, Indian Institute of Management, IIM, Indore, India

2. Marketing Strategy Track

A. Prof. Rajan Varadarajan, University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, Ford Chair in Marketing & E-Commerce, Texas A&M, USA

B. Prof. Shainesh. G Professor, Marketing, IIM, Bangalore, India

3. Marketing Analytics Track

A. Prof. Sanjit Roy, Senior Lecturer in the Business School at University of Western Australia

B. Prof. Arunachalam, S, Assistant Professor, Indian School of Business, ISB, India

While authors have some leeway in structuring their research proposals, authors should strive to address the following in their proposals:

1. Research Proposal Outline

  • Research Proposal Title
  • Statement of key research questions
  • Importance of research topic and research questions
  • Literature review
  • Conceptual model (if applicable)
  • Hypotheses and conceptual rationale for the hypotheses
  • Overview of the proposed empirical research study
  • Potential contribution of proposed research to marketing literature (substantive domain, marketing practice, theory and/or methodology)

2. Research Budget

Breakdown of estimated costs for various cost items (activities) related to proposed research.

Prior to submission, authors are strongly encourage carefully proof-read their proposal for typographical errors.

Submission Requirements:

For more details contact : Dr. Varsha Jain, Chair Person Committee (Professor, Marketing, MICA, India) mail id: [email protected]


An important goal of the Academy of Indian Marketing is to encourage scholarly research with a primary focus on the Indian market and its consumers. Such research should result in high quality journal publications with potential for global visibility and impact. AIM is pleased to announce this call for research proposals with a focus on India. The proposals can be single- or multiple-authored. Especially welcome are proposals that are co-authored with one or more international scholars.

Top scholars who are globally renowned in the marketing area will review each proposal. All submitted proposals will receive constructive comments/suggestions from the review team. This call is open to research scholars, and/or faculty members (regardless of title or rank) at Indian educational institutions and universities.

AIM, with a generous grant from the Sheth Foundation, hopes to fund up to six high-quality research proposals in 2019. The maximum funding for each selected proposal will be one-lakh rupees (INR 100,000). The submitted proposals must meet global standards to be considered for funding. As such, authors must ensure that their research idea, method, analysis and writing are of high quality. Authors may submit only one research proposal (single- or multiple-authored) for the 2019 funding cycle. In exchange for funding and constructive feedback, the grant recipients will be required to acknowledge the grant received from the AIM- Sheth Foundation and submit a working paper of publishable quality.

Submission Requirements

Authors must submit research proposals in English and in the MS Word format. Grant recipients are expected to send a progress report every quarter until the research project is published. The time limit for getting the funded research published is three years. If the grant recipients are unable to publish the paper (or get the paper accepted for publication) within three years after receiving funding, they will not be eligible to submit another research proposal in subsequent funding cycles. The funds for selected proposals will be released in phases: 25% upon proposal acceptance, with the remaining funds released based on the recipients’ needs to cover research-related expenses (e.g., for purchase of databases and analysis software, and conducting field surveys or laboratory experiments).

Submission Details

Research proposals must include a cover letter, which will serve as an application form. The cover letter should include the research-project title as well as the name, affiliation, email address, contact phone no., and postal address of all authors. In the case of multiple authors, the cover letter should designate one author as the corresponding researcher for AIM. This designated author must be available to communicate regularly and liaise effectively with AIM.

Key Elements of the Proposal

The body of the proposal should not be more than three pages (1.5 spaced, Times Roman 12-font, with a 1- inch margin) long. Tables, figures and references can be included as additional pages. The proposal should be consistent with the APA style.

The proposal should succinctly state the rationale and motivation of the research along with the expected contributions at the beginning of the document. It should include relevant literature and make a strong case for how/why the proposed research (including any research propositions) is novel and likely to lead to significant new knowledge. The proposal should also include a description of the research design/ methodology and data analysis approach. Finally, the proposal should articulate the expected implications of the proposed work for future research, practice, and/or policy-making.

Proposal Format Requirements

  1. Three pages (excluding figures, tables, references, appendices)
  2. 1.5 spacing
  3. Times New Roman, 12-point font
  4. 1-inch margin from all the sides
  5. Page numbers Proposal title centered and bolded on the first page
  6. The time line with various stages of completion of research, from conceptualization until publication
  7. Budget with the outline of the expected expenses
  8. Expected outcomes (including names of journals likely to be targeted for publishing the research)
  9. Fully updated C.V.s of all applicants

Please submit your research proposals along with these documents no later than August 14, 2019. The selection committee for evaluating the submissions will consist of seven members, six co-track chairs and chairperson mentioned earlier.

Revised Timeline

  • Call for proposals: March 20, 2019 (Wednesday)
  • Deadline for proposal submissions: August 14, 2019 (Wednesday)
  • Communication of evaluation decisions and feedback to authors: November 20, 2019 (Wednesday, revised due to high number of submissions)
  • Release of 25% funding to accepted proposals: December 11, 2019 (Wednesday)
  • Announcement of accepted proposals at the AIM-AMA Sheth Foundation Doctoral Consortium, during
    January 3rd to 5th, 2020


August 14, 2019
Event Category:

29 Comments. Leave new

Leave a Reply

Your email address will not be published.

Fill out this field
Fill out this field
Please enter a valid email address.