Track Chairs:
1. Consumer Behavior Track
A. Prof. Atul Parvatiyar Director, Center for Sales & Customer Relationship Excellence, Texas Tech University – Rawls College of Business, USA
B. Prof. Abhishek Mishra, Associate Professor, Marketing, Indian Institute of Management, IIM, Indore, India
2. Marketing Strategy Track
A. Prof. Rajan Varadarajan, University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, Ford Chair in Marketing & E-Commerce, Texas A&M, USA
B. Prof. Shainesh. G Professor, Marketing, IIM, Bangalore, India
3. Marketing Analytics Track
A. Prof. Sanjit Roy, Senior Lecturer in the Business School at University of Western Australia
B. Prof. Arunachalam, S, Assistant Professor, Indian School of Business, ISB, India
While authors have some leeway in structuring their research proposals, authors should strive to address the following in their proposals:
1. Research Proposal Outline
- Research Proposal Title
- Statement of key research questions
- Importance of research topic and research questions
- Literature review
- Conceptual model (if applicable)
- Hypotheses and conceptual rationale for the hypotheses
- Overview of the proposed empirical research study
- Potential contribution of proposed research to marketing literature (substantive domain, marketing practice, theory and/or methodology)
2. Research Budget
Breakdown of estimated costs for various cost items (activities) related to proposed research.
Prior to submission, authors are strongly encourage carefully proof-read their proposal for typographical errors.
Submission Requirements:
For more details contact : Dr. Varsha Jain, Chair Person Committee (Professor, Marketing, MICA, India) mail id: [email protected]
Background
An important goal of the Academy of Indian Marketing is to encourage scholarly research with a primary focus on the Indian market and its consumers. Such research should result in high quality journal publications with potential for global visibility and impact. AIM is pleased to announce this call for research proposals with a focus on India. The proposals can be single- or multiple-authored. Especially welcome are proposals that are co-authored with one or more international scholars.
Top scholars who are globally renowned in the marketing area will review each proposal. All submitted proposals will receive constructive comments/suggestions from the review team. This call is open to research scholars, and/or faculty members (regardless of title or rank) at Indian educational institutions and universities.
AIM, with a generous grant from the Sheth Foundation, hopes to fund up to six high-quality research proposals in 2019. The maximum funding for each selected proposal will be one-lakh rupees (INR 100,000). The submitted proposals must meet global standards to be considered for funding. As such, authors must ensure that their research idea, method, analysis and writing are of high quality. Authors may submit only one research proposal (single- or multiple-authored) for the 2019 funding cycle. In exchange for funding and constructive feedback, the grant recipients will be required to acknowledge the grant received from the AIM- Sheth Foundation and submit a working paper of publishable quality.
Submission Requirements
Authors must submit research proposals in English and in the MS Word format. Grant recipients are expected to send a progress report every quarter until the research project is published. The time limit for getting the funded research published is three years. If the grant recipients are unable to publish the paper (or get the paper accepted for publication) within three years after receiving funding, they will not be eligible to submit another research proposal in subsequent funding cycles. The funds for selected proposals will be released in phases: 25% upon proposal acceptance, with the remaining funds released based on the recipients’ needs to cover research-related expenses (e.g., for purchase of databases and analysis software, and conducting field surveys or laboratory experiments).
Submission Details
Research proposals must include a cover letter, which will serve as an application form. The cover letter should include the research-project title as well as the name, affiliation, email address, contact phone no., and postal address of all authors. In the case of multiple authors, the cover letter should designate one author as the corresponding researcher for AIM. This designated author must be available to communicate regularly and liaise effectively with AIM.
Key Elements of the Proposal
The body of the proposal should not be more than three pages (1.5 spaced, Times Roman 12-font, with a 1- inch margin) long. Tables, figures and references can be included as additional pages. The proposal should be consistent with the APA style.
The proposal should succinctly state the rationale and motivation of the research along with the expected contributions at the beginning of the document. It should include relevant literature and make a strong case for how/why the proposed research (including any research propositions) is novel and likely to lead to significant new knowledge. The proposal should also include a description of the research design/ methodology and data analysis approach. Finally, the proposal should articulate the expected implications of the proposed work for future research, practice, and/or policy-making.
Proposal Format Requirements
- Three pages (excluding figures, tables, references, appendices)
- 1.5 spacing
- Times New Roman, 12-point font
- 1-inch margin from all the sides
- Page numbers Proposal title centered and bolded on the first page
- The time line with various stages of completion of research, from conceptualization until publication
- Budget with the outline of the expected expenses
- Expected outcomes (including names of journals likely to be targeted for publishing the research)
- Fully updated C.V.s of all applicants
Please submit your research proposals along with these documents no later than August 14, 2019. The selection committee for evaluating the submissions will consist of seven members, six co-track chairs and chairperson mentioned earlier.
Revised Timeline
- Call for proposals: March 20, 2019 (Wednesday)
- Deadline for proposal submissions: August 14, 2019 (Wednesday)
- Communication of evaluation decisions and feedback to authors: November 20, 2019 (Wednesday, revised due to high number of submissions)
- Release of 25% funding to accepted proposals: December 11, 2019 (Wednesday)
- Announcement of accepted proposals at the AIM-AMA Sheth Foundation Doctoral Consortium, during
January 3rd to 5th, 2020
29 Comments. Leave new
Dear sir/madam,
Greetings,
I am from discipline of tourism and travel management. Shall I be able submit research proposal? Marketing is part of tourism, as it is taught in all tourism segments.. Kindly leave me a feedback. Thank you
Hello – yes, you can submit a proposal.
Thank you so much sir.
I am an inductee in Direct Marketing India Hall of Fame in the 80s and 90s. I was the founder if 3 DM companies in Bombay/ Mumbai and elsewhere.
I have written on this topic and want sure which category to submit it in.
Hello – you can submit as per discretion under one of the three categories which is appropriate as per your own evaluation.
I am from the area of operations and analytics.
Can I submit proposal in the area of operational analytics/ Customer analytics used in marketing.
Yes, you can submit proposal in the area of Customer Analytics used in Marketing
Sir, my question is only PhD completed candidates submit their proposal or Non-Phd for the same.
Those enrolled for the PhD can also submit the proposal.
I am working as CFO in automotive sector , can I contribute regarding business potential in India regarding electric vehicle .
You are welcome to submit proposal but should fit in to one of the tracks as mentioned.
Can scholars taking fellowship (grant) also submit their proposals?
Yes but they will have to recognize in their research publication that they are recipients of Sheth Grant for research proposal 2019.
I work in B2B marketing. Under which track can I submit my proposal?
You have to decide whether your research falls under Consumer Behavior, Managerial Marketing or Marketing Analytics.
Sir I am doing in impact of social media usage on gen y buying behaviour in Indian settings. Am I eligible to submit proposal?
You can submit your proposal.
Dear Sir, I am an assistant professor by profession in the filed of Design and Animation film Making . In our profession, self presentation and having a strong marketing skill with the knowledge of Design and Animation is very important . I want to ask you am I eligible to submit my proposal? My post graduation is in Journalism and Mass communication .
You can submit proposal which should be related to the three tracks mentioned. If accepted than your research paper should also get published in one if the top marketing journals. If you think you can fulfill criteria than you can submit the proposal.
Dear Sir, I am research scholar in the area of CSR and Employer Branding which ultimately help in marketing of image (brand enhancement) and products/services. Should I connect these constructs and present a conceptual model with empirical evidence? Which track should I choose – Consumer Behaviour or Managerial Marketing ?
Managerial will be appropriate but you are best judge while you prepare proposal and how you are finally constructing it.
Sir am an independent resercher in the field of marketing and hr can ii submit a proposal am a phd
Yes Sure. You can submit proposal.
Hello sir .now only i applied for phd in physiology.i am eligible for this proposal sir
Yes. You can submit proposal. It has to stick to the guidelines.
sir, i am a doctrate in computer science. is it possible for me to submit the proposal.
Yes. You can submit a proposal but it should conform to any one of the three tracks in the Marketing area. Please refer to the details.
Hi sir, I am Prabhakar, working as Assistant Professor, Planning to submit a proposal on Consumer Behaviour Track. Sir can i submit it on 18th August
The date had expired. But try to submit if link permits.