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International Research Conference

January 8, 2017

International Research Conference

Conference Objectives

  • Identify the major developments in marketing domain from practicing perspective in the backdrop of technological advancements and digitalization.
  • Marketing practitioners would be able to appreciate the evidence-based researches undertaken by academic fraternity that may find a productive utilization in the strategies in marketing practice.
  • Organise professional resources to get ready for future changes and challenges in marketing domain from both academic and practicing perspectives.

Who Should Attend

  • Academicians
  • Marketing Professionals
  • Marketing communications and Brand management professionals
  • Marketing analytics and research professionals
  • Customer experience professionals
  • Multi-channel marketing professionals
  • Students and Research scholars
  • Consultants in the area of marketing management
  • Management students

Conference Co-Chairs

Uday Salunkhe

Prof. Dr. Uday Salunkhe

Group Director, WeSchool, Mumbai
V Kumar

Prof. Dr. V. Kumar

Georgia State University, USACo-founder, AIM
Jag Sheth

Prof. Dr. Jagdish Sheth

Georgia State University, USACo-founder, AIM

Conference Leads

Madhavi Lokhande

Prof. Dr. Madhavi Lokhande

Dean, WeSchool, Bengaluru
D N Murthy

Prof. Dr. D. N. Murthy

Dean – Marketing & Research, WeSchool, Bengaluru



January 8, 2017
Event Category:


Prin. L. N. Welingkar Institute of Management Development & Research
102/103, Phase 1, Hosur Road, Electronics City
Bengaluru, Karnataka 560100 India
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