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Conference on Social Marketing – Bridging Business and Society<\/em>
\nThe challenge of Social Marketing is to find a space in the newly enabled exo-system and get integrated as a strategic tool synergizing with the newly re-defined purpose and mission of organizations. This session focuses around these concepts and challenges and the roles played by the various collaborators \u2013 Business, Government, and Civil societies while creating shared value processes in their business organization.<\/p>\n

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