​Founded in 2009, Academy of Indian Marketing (AIM) is a consortium of leading management institutions offering world class management education and research activities through doctoral and equivalent programs.

AIM was conceived by two marketing scholars in two different continents. Dr. Jagdish Sheth (Atlanta, USA) and Prof. Neelemegham (India). With Dr. Sheth and Prof. Neelamegham at the helm, deans and directors of India’s top rated business schools / institutions were convinced that a common platform was a boon to nurture the research activities in the Marketing domain, leading to the formation of AIM.

On 21st May 2009 Academy of Indian Marketing was registered and received certificate of incorporation by Registrar of Companies, Mumbai as a Not for Profit company U/S.25 of Companies Act in India . Dr. Jagdish Sheth – the Founder and Chairman is supported by the Co-founders – Prof. Neelamegham, Mr. Rajeev Karwal and Dr. V. Kumar and the Business director –Mr. Jayant Shah.

AIM has successfully hosted/supported various conferences and doctoral consortium and is committed to its vision and mission of promoting research in the area of marketing and promoting marketing as a discipline with active support from academia and industry.

To be the world’s leading research and practice driven academic organization recognized for generating and disseminating unique marketing perspectives on emerging markets including India.

  • To foster academic research unique to emerging markets.
  • To become a catalyst between the academics and practitioners in creating and disseminating marketing perspectives and empirical research unique to emerging markets.
  • To make marketing a positive societal force in emerging markets through nonprofit organizations (NGOs) and Public Private Partnerships (PPPs).
  • To encourage students and academic scholars from diverse disciplines to focus on innovative marketing solutions unique to emerging markets.
  • Grow membership of the Academy with a target of one thousand members in the next five years, consisting of doctoral students, faculty, scholars and practitioners.
  • Organize an annual academic conference with peer reviewed paper presentations and published in peer reviewed journals and conference proceedings.
  • Organize an annual conference on “Not for Profit Marketing” in partnership with the American Marketing Association.
  • Inaugurate the “AIM – AMA Sheth Foundation Doctoral Consortium” in India.
  • Organize an annual industry Academic Conference on Market Research needs of emerging markets.
  • Organize in partnership with American Marketing Association an annual conference on Public Policy and Marketing unique to emerging markets.
  • Organize Faculty Development Workshops in India on research methods, theory construction and publishing in top academic journals.
  • Develop a Research Institute of Marketing which will fund academic research unique to marketing in emerging markets.
  • Organize an annual retreat of Chief Marketing Officers (CMOs) and Chief Executive Officers (CEOs) on role of marketing in emerging markets.
  • Organize and grow student chapters in India and other emerging markets to foster marketing as a positive force for development.
Academy Of Indian Marketing Co Founders

Co-Founders

Dr. V. Kumar

Dr. S. Neelamegham

Dr. Jagdish Sheth

Mr. Rajeev Karwal

Administrator

Jay Shah
Executive Director

Mr. Jay (Jayant) Shah

Mr. Jay (Jayant) Shah is a Chartered Accountant and an Associate Member of the Institute of Chartered Accountants of India since 1982. A graduate in commerce and law, Jay has varied experience in Organizational and Management Consultancy and is currently associated with the eminent management guru Dr.Jagdish Sheth. Jay was also instrumental in the formation of the Academy of Indian Marketing (AIM) and is dedicated to furthering the vision and mission of the Academy.

Advisory Board

Chairman of Advisory Board

Dr. Jagdish Sheth

Charles H. Kellstadt Professor of Marketing Goizueta Business School, Emory University, USA.

Academic Advisory Board Members

George Day

George S. Day

Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania

Jaqueline Pels

Jaqueline Pels

Professor of Marketing, The University Torcuato Di Tella

Kent Monroe

Kent B. Monroe

Visiting Distinguished Professor of Marketing

Mike Ewing

Mike Ewing

Pro-VC (Executive Dean) Business and Law, Deakin University

Naresh Malhotra

Naresh K. Malhotra

Regents Professor Emeritus, Georgia Tech

Paul Baines

Paul Baines

Professor in Political Marketing at Cranfield University

Pervez Ghauri

Pervez Ghauri

Professor in International Business at University of Birmingham

Phil Kotler

Philip Kotler

Professor of Int’l Marketing, Kellogg Graduate School of Management

Rajan Varadarajan

Rajan Varadarajan

Distinguished Professor of Marketing; Texas A&M University

Rajendra Srivastava

Rajendra K. Srivastava

Director, ISB Hyderabad

Rajesh Chandy

Rajesh Chandy

Professor of Marketing, London Business School

Richard Bagozzi

Richard P. Bagozzi

Professor of Behavioral Science in Management, University of Michigan

Russell Belk

Russell W. Belk

Professor of Marketing, York University

Shelby Hunt

Shelby D. Hunt

Professor of Marketing, Texas Tech University

Steve Burgess

Steve Burgess

Director Research and Ph.D Programs, Wits Business School

Business Advisory Board Members

Anurag Batra

Anurag Batra

CEO, E4M

Piyush Pandey

Piyush Pandey

Executive Chairman & CD, O&M South Asia

Pradeep Kashyap

Pradeep Kashyap

Director, MART

Raj Nayak

Raj Nayak

Chief Executive, NDTV Media Ltd.

Santosh Desai

Santosh Desai

CEO & MD, Future Brands

Shekar Swamy

Shekar Swamy

Vice President, R.K. Swamy BBDO

Vineet Agrawal

Vineet Agrawal

President, Wipro Consumer Care & Lighting

Vinita Bali

Vinita Bali

Former MD and CEO Britannia Industries Ltd.

A Mahendran

A. Mahendran

Former MD and CEO Godrej Consumer Products Ltd.