​Founded in 2009, Academy of Indian Marketing (AIM) is a consortium of leading management institutions offering world class management education and research activities through doctoral and equivalent programs.

AIM was conceived by two marketing scholars in two different continents. Dr. Jagdish Sheth (Atlanta, USA) and Prof. Neelemegham (India). With Dr. Sheth and Prof. Neelamegham at the helm, deans and directors of India’s top rated business schools / institutions were convinced that a common platform was a boon to nurture the research activities in the Marketing domain, leading to the formation of AIM.

On 21st May 2009 Academy of Indian Marketing was registered and received certificate of incorporation by Registrar of Companies, Mumbai as a Not for Profit company U/S.25 of Companies Act in India . Dr. Jagdish Sheth – the Founder and Chairman is supported by the Co-founders – Prof. Neelamegham, Mr. Rajeev Karwal and Dr. V. Kumar and the Business director –Mr. Jayant Shah.

AIM has successfully hosted/supported various conferences and doctoral consortium and is committed to its vision and mission of promoting research in the area of marketing and promoting marketing as a discipline with active support from academia and industry.


To be the world’s leading research and practice driven academic organization recognized for generating and disseminating unique marketing perspectives on emerging markets including India.

  • To foster academic research unique to emerging markets.
  • To become a catalyst between the academics and practitioners in creating and disseminating marketing perspectives and empirical research unique to emerging markets.
  • To make marketing a positive societal force in emerging markets through nonprofit organizations (NGOs) and Public Private Partnerships (PPPs).
  • To encourage students and academic scholars from diverse disciplines to focus on innovative marketing solutions unique to emerging markets.
  • Grow membership of the Academy with a target of one thousand members in the next five years, consisting of doctoral students, faculty, scholars and practitioners.
  • Organize an annual academic conference with peer reviewed paper presentations and published in peer reviewed journals and conference proceedings.
  • Organize an annual conference on “Not for Profit Marketing” in partnership with the American Marketing Association.
  • Inaugurate the “AIM – AMA Sheth Foundation Doctoral Consortium” in India.
  • Organize an annual industry Academic Conference on Market Research needs of emerging markets.
  • Organize in partnership with American Marketing Association an annual conference on Public Policy and Marketing unique to emerging markets.
  • Organize Faculty Development Workshops in India on research methods, theory construction and publishing in top academic journals.
  • Develop a Research Institute of Marketing which will fund academic research unique to marketing in emerging markets.
  • Organize an annual retreat of Chief Marketing Officers (CMOs) and Chief Executive Officers (CEOs) on role of marketing in emerging markets.
  • Organize and grow student chapters in India and other emerging markets to foster marketing as a positive force for development.
Academy Of Indian Marketing Co Founders


Dr V Kumar
Dr. V. Kumar

Richard and Susan Lenny Distinguished Chair Professor in Marketing
Executive Director, Center for Excellence in Brand & Customer Management (CEBCM)
Phone: 404.413.7590
Email: vk@gsu.edu

Dr. V. Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the Ph. D. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University, USA. Dr. V. Kumar holds a Ph. D. in Marketing from the University of Texas, Austin, USA. Dr. V. Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premier journals such as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide. Dr. V. Kumar (affectionately known as ‘VK’) also serves as a consultant for leading Fortune 500 corporations. He has been conferred with several awards and honors including the Bharat Gaurav Award and the Hind Ratan Award from the Government of India, the best Professor in Marketing Award from CMO, Asia and the Pravasi Acheivers Gold Medal by the NRI Welfare Soceity of India, in the year 2010. He has also received several awards and recognitions for his contributions to the area of research in marketing including the Robert Buzzell Award for the paper published by the Marketing Science Institute that best contributes to the Practice of Marketing. He was also the recipient of the 2010 DMEF, Robert G. Clarke Outstanding Educator Award for Lifetime Contributions to Direct and Interactive Marketing. He has published several books that are seminal works in various fields including the best sellers: Marketing Research, Customer Relationship Management, Customer Lifetime Value, and International Marketing Research.

Dr. V. Kumar

S Neelamegham
Dr. S. Neelamegham

Distinguished Professor in Marketing and President, NIILM Centre for Management Studies
NCR, New Delhi
Phone: 9811298161
Email: sneelamegham@gmail.com

Dr. S. Neelamegham, known for his pioneering work in developing Indian cases on management is currently a Distinguished Professor of Marketing and President of the NIILM Center for Management Studies, New Delhi. He is also the honorary Chairman of the Center for Entrepreneurship and Career oriented Programmes at the University of Delhi. He has served as the Dean of the Faculty of Management Studies of the University of Delhi. He has been a visiting Professor at the University of Wisconsin,USA, Concordia University, (Canada), Curtin International (Australia), University of Rio de Janeiro (Brazil), School of Tourism Organizations (France), Case Method Programme of Harvard Business School, and Durban University, South Africa. He was instrumental in setting up the School of Business Studies at the University of Zambia of which he was the founder Dean. He has served as a consultant to UNDP, ADB, Economic Commission (Africa), Asian Productivity Organization, Commonwealth Secretariat, Asian Center for Development Administration, and is present on the boards of several private and public sector organizations. He was the Chairman of the committee which prepared the blueprint for setting up of the fifth Indian Institute of Management at Indore, Madhya Pradesh, India. Author of numerous publications his current areas of interest include, global competitiveness, strategic alliances, and the changing face of Indian marketing.

Dr. S. Neelamegham

Jagdish Sheth
Dr. Jagdish Sheth

​Charles H. Kellstadt Professor of Marketing
Goizueta Business School, Emory University
Phone: 404.325.0313
Email: jag@jagsheth.com

Dr. Jagadish (Jag) Sheth, a thought leader, consultant, and communicator is currently holding the Charles H Kellstadt Professor of Marketing at the Goizueta Business School at Emory University. He has been on the faculty of the University of Southern California, University of Illinois, Columbia University as well as Massachusetts Institute of Technology (MIT),U.S.A. He has worked for numerous industries and companies in USA, Europe, and Asia. His seminal contribution to the field of marketing has been well-recognized and he is a recipient of numerous awards and distinctions: important among them being the Outstanding Marketing Educator Award by the Academy of Marketing Science; Richard D. Irwin Distinguished Marketing Educator; Charles Coolidge Parlin awards by the American Marketing Association; Outstanding Educator award by the Sales and Marketing Executives International; and the First Global Management Guru Award in 2011 by Birla Institute of Management and Technology, India. He has authored numerous books and published papers in different areas of marketing which are today considered as classics. His most recent publications include : The Rule of Three, co-authored with Rajendra Sisodia (Free Press) and Chindia Rising: How China and India will Benefit Your Business (Sage Publications).

Dr. Jagdish Sheth

Aim Favicon
Mr. Rajeev Karwal

​Founder: Milagrow Business & Knowledge Solutions
Phone : 9971028888
Email : karwal.rajeev@milagrow.in

Mr. Rajeev Karwal, in a marketing career spanning over two decades, has worked on establishing start-ups, turnarounds, and more. He is known for his strategic abilities and excellent execution as a management practitioner. His passion for excellence and an impeccable track record made him debut at the 43rd position in the Economic Times’ ‘India’s Most Powerful CEOs List’, in 2004. He is also considered one of the greatest brand builders in Indian marketing. His brand building efforts at companies, such as LG, ONIDA, Philips, and Electrolux are part of marketing folklore. His spectacular turnaround effort at reviving Philips Consumer Electronics and Electrolux also earned him the tag of an ace turnaround specialist. He founded Milagrow Business & Knowledge Solutions in 2007, to help growth seeking enterprises through a unique ‘Venture Catalyst’ approach. His mission is to make Milagrow ‘the destination for Growth Seeking Businesses’, and to partner with these aspiring enterprises as a ‘venture catalyst’ to build in them best-in-class managerial and organizational capabilities. He has been closely associated with the CII and FICCI, and has served on several committees on the industry bodies.

Mr. Rajeev Karwal


Jayant Shah
Business Director

Mr. Jay (Jayant) Shah

Mr. Jay (Jayant) Shah is a Chartered Accountant and an Associate Member of the Institute of Chartered Accountants of India since 1982. A graduate in commerce and law, Jay has varied experience in Organizational and Management Consultancy and is currently associated with the eminent management guru Dr.Jagdish Sheth. Jay was also instrumental in the formation of the Academy of Indian Marketing (AIM) and is dedicated to furthering the vision and mission of the Academy.

Advisory Board

Chairman of Advisory Board

Dr. Jagdish Sheth

Charles H. Kellstadt Professor of Marketing Goizueta Business School, Emory University, USA.

Academic Advisory Board Members

George Day

George S. Day

Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania

Jaqueline Pels

Jaqueline Pels

Professor of Marketing, The University Torcuato Di Tella

Kent Monroe

Kent B. Monroe

Visiting Distinguished Professor of Marketing

Mike Ewing

Mike Ewing

Pro-VC (Executive Dean) Business and Law, Deakin University

Naresh Malhotra

Naresh K. Malhotra

Regents Professor Emeritus, Georgia Tech

Paul Baines

Paul Baines

Professor in Political Marketing at Cranfield University

Pervez Ghauri

Pervez Ghauri

Professor in International Business at University of Birmingham

Phil Kotler

Philip Kotler

Professor of Int’l Marketing, Kellogg Graduate School of Management

Rajan Varadarajan

Rajan Varadarajan

Distinguished Professor of Marketing; Texas A&M University

Rajendra Srivastava

Rajendra K. Srivastava

Director, ISB Hyderabad

Rajesh Chandy

Rajesh Chandy

Professor of Marketing, London Business School

Richard Bagozzi

Richard P. Bagozzi

Professor of Behavioral Science in Management, University of Michigan

Russell Belk

Russell W. Belk

Professor of Marketing, York University

Shelby Hunt

Shelby D. Hunt

Professor of Marketing, Texas Tech University

Steve Burgess

Steve Burgess

Director Research and Ph.D Programs, Wits Business School

Business Advisory Board Members

Anurag Batra

Anurag Batra


Piyush Pandey

Piyush Pandey

Executive Chairman & CD, O&M South Asia

Pradeep Kashyap

Pradeep Kashyap

Director, MART

Raj Nayak

Raj Nayak

Chief Executive, NDTV Media Ltd.

Santosh Desai

Santosh Desai

CEO & MD, Future Brands

Shekar Swamy

Shekar Swamy

Vice President, R.K. Swamy BBDO

Vineet Agrawal

Vineet Agrawal

President, Wipro Consumer Care & Lighting

Vinita Bali

Vinita Bali

Former MD and CEO Britannia Industries Ltd.

A Mahendran

A. Mahendran

Former MD and CEO Godrej Consumer Products Ltd.