Academy of Indian Marketing
About

About AIM

A consortium of leading management institutions, founded in 2009.

Our Story

Conceived on two continents

Founded in 2009, the Academy of Indian Marketing (AIM) is a consortium of leading management institutions offering world-class education and research through doctoral and equivalent programs.

AIM was conceived by two marketing scholars on two continents — Dr. Jagdish Sheth (Atlanta, USA) and Prof. R. Neelamegham (India). Under their guidance, AIM has grown into a leading voice for marketing scholarship in emerging markets, connecting academics and practitioners across India and the world.

AIM co-founders Dr. Jagdish Sheth and Prof. R. Neelamegham

To be the world’s leading research- and practice-driven academic organization recognized for generating and disseminating unique marketing perspectives on emerging markets, including India.

  • To foster academic research unique to emerging markets.
  • To become a catalyst between academics and practitioners in creating and disseminating marketing perspectives and empirical research unique to emerging markets.
  • To make marketing a positive societal force in emerging markets through non-profit organizations (NGOs) and Public-Private Partnerships (PPPs).
  • To encourage students and academic scholars from diverse disciplines to focus on innovative marketing solutions unique to emerging markets.
  • Grow membership of the Academy with a target of one thousand members over five years, consisting of doctoral students, faculty, scholars, and practitioners.
  • Organize an annual academic conference with peer-reviewed paper presentations published in journals and conference proceedings.
  • Organize an annual conference on “Not-for-Profit Marketing” in partnership with the American Marketing Association.
  • Host the AIM–AMA Sheth Foundation Doctoral Consortium in India.
  • Organize an annual industry–academic conference on the market research needs of emerging markets.
  • Organize, in partnership with the American Marketing Association, an annual conference on Public Policy and Marketing unique to emerging markets.
  • Conduct Faculty Development Workshops in India on research methods, theory construction, and publishing in top academic journals.
  • Develop a Research Institute of Marketing to fund academic research unique to emerging markets.

Co-Founders

Dr. Jagdish Sheth

Dr. Jagdish Sheth

Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University
Dr. S. Neelamegham

Dr. S. Neelamegham

Distinguished Professor in Marketing & President, NIILM Centre for Management Studies, New Delhi
Dr. V. Kumar

Dr. V. Kumar

Richard and Susan Lenny Distinguished Chair Professor in Marketing, Emory University
RK

Mr. Rajeev Karwal

Founder, Milagrow Business & Knowledge Solutions

Executive Director

Mr. Jay (Jayant) Shah

Mr. Jay (Jayant) Shah

Executive Director & Administrator

Academic Advisory Board

Chaired by Dr. Jagdish Sheth.

George S. Day

George S. Day

Geoffrey T. Boisi Professor Emeritus, The Wharton School, University of Pennsylvania
Jaqueline Pels

Jaqueline Pels

Professor of Marketing, Universidad Torcuato Di Tella
Kent B. Monroe

Kent B. Monroe

Visiting Distinguished Professor of Marketing
Mike Ewing

Mike Ewing

Pro-VC (Executive Dean), Business & Law, Deakin University
Naresh K. Malhotra

Naresh K. Malhotra

Regents Professor Emeritus, Georgia Tech
Paul Baines

Paul Baines

Professor in Political Marketing, Cranfield University
Pervez Ghauri

Pervez Ghauri

Professor in International Business, University of Birmingham
Philip Kotler

Philip Kotler

Professor of International Marketing, Kellogg School of Management
Rajan Varadarajan

Rajan Varadarajan

Distinguished Professor of Marketing, Texas A&M University
Rajendra K. Srivastava

Rajendra K. Srivastava

Director, Indian School of Business (ISB), Hyderabad
Rajesh Chandy

Rajesh Chandy

Professor of Marketing, London Business School
Richard P. Bagozzi

Richard P. Bagozzi

Professor of Behavioral Science in Management, University of Michigan
Russell W. Belk

Russell W. Belk

Professor of Marketing, York University
Shelby D. Hunt

Shelby D. Hunt

Professor of Marketing, Texas Tech University
Steve Burgess

Steve Burgess

Director, Research & Ph.D. Programs, Wits Business School

Business Advisory Board

Leaders from across Indian industry.

Anurag Batra

Anurag Batra

Chairman & Editor-in-Chief, exchange4media
Piyush Pandey

Piyush Pandey

Executive Chairman & Creative Director, O&M South Asia
Pradeep Kashyap

Pradeep Kashyap

Founder & Director, MART
Raj Nayak

Raj Nayak

Chief Executive, NDTV Media Ltd.
Santosh Desai

Santosh Desai

CEO & MD, Future Brands
Shekar Swamy

Shekar Swamy

Group CEO, R.K. Swamy BBDO
Vineet Agrawal

Vineet Agrawal

President, Wipro Consumer Care & Lighting
Vinita Bali

Vinita Bali

Former MD & CEO, Britannia Industries Ltd.
A. Mahendran

A. Mahendran

Former MD & CEO, Godrej Consumer Products Ltd.

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