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Founded in 2009, the Academy of Indian Marketing (AIM) is a consortium of leading management institutions offering world class management education and research activities through doctoral consortiums, academic conferences and research publications.

8th Doctoral Consortium

Mark Your Calendars
The 8th AIM – AMA Sheth Foundation Doctoral Consortium
Will Take Place on Friday, Jan 3 - Sunday, Jan 5, 2020
Followed by a One-Day International Conference on Mon, Jan 6, 2020

Latest News

Fore

Foundation for Organisational Research and Education (FORE) has become a charter member institution of AIM.

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2020 Award Winners Announced

2020 Consumer Behavior
  • Priya Narayanan | Social Distance and Physical Distancing: Impact of Perceived Discrepancy in Distance on Adoption of Social Health Measures
  • Dr. Shveta Kalra, Prof. Kavita Sharma and Emmanuel Elioth Lulandala | Mobile Health Apps for sustainable health management
2020 Marketing Strategy
  • Isha Sharma, Kokil Jain, Abhishek Behl and M S Balaji | Charting the course for inclusive services: Perspectives from the differently-abled consumers
  • Dhrithi Mahadevan | Blows for You and Bows for You: An Analysis of Customer Experience Attribution in Access-Based Services
2020 Marketing Analytics
  • Tripti Mahara and Lakshmi Shankar Iyer | Aspect Based Sentiment Analysis to determine the online purchase behaviour towards wooden toys in India
  • Anuj Kapoor and Salil Khetani | Interplay between humour and credibility of online influencers and its impact on user engagement and willingness to purchase
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