Mumbai Waterfront

Founded in 2009, the Academy of Indian Marketing (AIM) is a consortium of leading management institutions offering world class management education and research activities through doctoral consortiums, academic conferences and research publications.

8th Doctoral Consortium

Mark Your Calendars
The 8th AIM – AMA Sheth Foundation Doctoral Consortium
Will Take Place on Friday, Jan 3 - Sunday, Jan 5, 2020
Followed by a One-Day International Conference on Mon, Jan 6, 2020

Latest News


We are happy to announce that CMS Business School, JAIN (Deemed-to-be University) have joined the elite list of members. We welcome CMS.

2020 Award Winners Announced

2020 Consumer Behavior
  • Priya Narayanan | Social Distance and Physical Distancing: Impact of Perceived Discrepancy in Distance on Adoption of Social Health Measures
  • Dr. Shveta Kalra, Prof. Kavita Sharma and Emmanuel Elioth Lulandala | Mobile Health Apps for sustainable health management
2020 Marketing Strategy
  • Isha Sharma, Kokil Jain, Abhishek Behl and M S Balaji | Charting the course for inclusive services: Perspectives from the differently-abled consumers
  • Dhrithi Mahadevan | Blows for You and Bows for You: An Analysis of Customer Experience Attribution in Access-Based Services
2020 Marketing Analytics
  • Tripti Mahara and Lakshmi Shankar Iyer | Aspect Based Sentiment Analysis to determine the online purchase behaviour towards wooden toys in India
  • Anuj Kapoor and Salil Khetani | Interplay between humour and credibility of online influencers and its impact on user engagement and willingness to purchase

Stay in Touch

Get the latest updates and news from The Academy of Indian Marketing

Join AIM
  • This field is for validation purposes and should be left unchanged.


MBA Universe
American Marketing Association
Sage Publishing