Academy of Indian Marketing
Event

8th AIM – AMA Sheth Foundation Doctoral Consortium and Conference

8th AIM – AMA Sheth Foundation Doctoral Consortium and Conference

The consortium is designed to provide an invaluable platform to aspiring doctoral scholars for sharing of views and thought-provoking discussions apart from an opportunity of building networks with world-renowned professors to seek guidance in their research pursuits.

’Innovating Customer Experiences in the Digital Age’ the theme of consortium dwells upon Customer Experience Management - a critical differentiator in today’s hyper-competitive and hyper-connected global marketplace. Effective CEM can certainly deliver tangible business value.

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