Conference Objectives
- Identify the major developments in marketing domain from practicing perspective in the backdrop of technological advancements and digitalization.
- Marketing practitioners would be able to appreciate the evidence-based researches undertaken by academic fraternity that may find a productive utilization in the strategies in marketing practice.
- Organise professional resources to get ready for future changes and challenges in marketing domain from both academic and practicing perspectives.
Who Should Attend
- Academicians
- Marketing Professionals
- Marketing communications and Brand management professionals
- Marketing analytics and research professionals
- Customer experience professionals
- Multi-channel marketing professionals
- Students and Research scholars
- Consultants in the area of marketing management
- Management students
Conference Co-Chairs
Conference Leads
Schedule
Registration for Participants
Introduction to Conference and welcome
- Prof. Dr. D. N. Murthy, Dean Marketing & Research, WeSchool, Bengaluru
Introductory Remarks
- Dr. Anil Rao, Sr. Dean & Director, Bengaluru Campus
Address by Host
- Dr. Uday Salunkhe, Group Director, WeSchool
Presidential Address
- Dr. Jagdish N. Sheth, Academy of Indian Marketing
Key Note address by Chief Guest
- Mr. Sharad Sharma, Founder, iSpirit
Vote of Thanks
- Dr. Madhavi Lokhande, Dean, Bengaluru Campus
Location: D4 & D5 Ground Floor
CMO Roundtable
"Marketing in The Next Decade"
Mr. Ragavendra Prabhakar,
Strategy Lead on Digital Marketing, BOSCH
Mr. Vikrant Bhargava,
Digital Practice Leader at IBM
Mr. Vivekanand Venugopal,
MD, Hitachi Vantara
Mr. Indroneel Das,
Principal Technology Architect, Flipkart
Session Moderator : Prof. Jagdish Sheth,
Emory University, USA
Location: D4 & D5 Ground Floor
Group Photo & Tea Break
Location: Amphitheatre Lawn
Marketing Research in Digital Age
Mr. N. S. Muthu Kumaran
Executive Director, Hansa Research
Mr. Ashutosh Pujari
Founder, Chief Epic Maker
Mr. Lokesh Sewak
Head of Digital Marketing & Analytics, Loccitane
Session Moderator : Prof. Dr. D. N. Murthy, Dean Marketing & Research, WeSchool
Location: D4 & D5 Ground Floor
Lunch Break
Breakout Sessions
Track 1
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Rupande Padaki & Dr. Prasanth
Session Moderators: Prof. Dakshina Murthy & Prof. Alex Nero
Location: Discover-1 Ground Floor
Track 2
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Nagaraj & Dr. Girish
Session Moderators: Prof. Sridhar T & Dr. Smita Gupta
Location: Discover-2 Ground Floor
Track 3
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Gopal & Mr. Anand Parameshwaran
Session Moderators: Prof. Anita Pillai & Prof. Vijay Rego
Location: Discover-3 Ground Floor
Track 4
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Bagali & Dr. Ramesh
Session Moderators: Dr. Madhumita and Prof. Jyoti Pant
Location: 2nd Floor Board Room
Track 5
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Mr. B Prabhakaran & Dr. Noor Jahan
Session Moderators: Prof. Vijay Kumar & Prof. Prakash Unakal
Location: 2nd Floor Brainstorm Room
Track 6
Case Studies PPT
Tea Break
Location: Amphitheatre Lawn
Valedictory Session
Closing Remarks: Dr. D. N. Murthy, Dean Marketing & Research, WeSchool, Bengaluru
Chief Guest - Mr. Manish Gupta, Chief Executive Officer, Indegene
Closing Address & Awards: Dr. Uday Salunkhe & Dr. Jagdish Sheth
Vote of Thanks : Dr. Anil Rao, Sr. Dean & Director, WeSchool, Bengaluru
Location: D4 & D5 Ground Floor
