| Proposal No. |
Authors |
Title |
| 56 |
Ritu Sinha and Trupti Karkhanis |
Information Overload and Consumer Confusion: Evidences from Millennial Consumer Using Visual Analytical Approach |
| 52 |
Sunny Bose and Adipta Datta |
Application of online user generated data to study perceptions of services performances of various Indian airlines, and their outcomes thereof |
| Marketing Strategy |
| 62 |
Priyanka Suresh |
From “Worst Experience” to “Faith Restored”– Service Recovery on Social Media Following a Double Deviation: Impact on Customer Outcomes |
| 12 |
Ambika Prasad Nanda, Ranjan Banerjee and Om Narasimhan |
Pride or Pity: Role Of Self-image In Prosocial Behavior |
| Consumer Behavior |
| 30 |
Gurbir Singh, Sanjeev Tripathi and Shruti Tewari |
Consumer Incivility: A Control Restoration Mechanism |
| 32 |
Amogh Kumbargeri, Sudipta Mandal and Mansur Khamitov |
Wilt thou forgive that sin? – The impact of brand heritage on consumer responses to brand transgressions |
