Consumer Insight Centre, NITIE Mumbai in collaboration with AIM (Academy of Indian Marketing) is organizing a two day Workshop on Consumer Insights. The workshop has been conceptualized by Prof. Jagdish Sheth, Charles H. Kellstadt Professor of Marketing Goizueta Business School, Emory University, USA. The Workshop would be conducted by experts from Academia and Industry.
Objectives of the Workshop
- To understand the importance of consumer insights research in business
- To understand how to capture qualitative, analytical, case study based, and experimental data for consumer insights
- Exposure to best practices of leveraging consumer insights in select industries
- How to bridge gap between theory and practice of marketing by aligning research to contemporary marketing challenges of firms
- Learning contemporary approaches for understanding, measuring and leveraging consumer insightsTarget Audience: Industry practitioners and Academia
Registration Fee: Rs. 5000/- (Five Thousand) + GST (18%) per participant (Total Amount is Rs. 5900/-). Payment may be made by Cheque/Draft in name of “NITIE Mumbai” or by NEFT at given details and send payment confirmation at [email protected]
Bank name – State Bank of India Account Name – NITIE Main Account Current Account No. – 10007680096 IFSC code – SBIN0009055
Branch Name -NITIE Vihar Lake Branch Code – 09055