1. Consumer Behavior Track
A. Prof. Amitava Chattopadhyay, Professor of Marketing, The GlaxoSmithKline Chaired Professor of Corporate Innovation, INSEAD, Singapore
B. Prof. Paul Baines, Professor of Political Marketing, Associate Dean Business & Civic Engagement, Marketing Division, University of Leicester School of Business, Leicester, UK
C. Prof. Subhadip Roy, Associate Professor, Marketing, Indian Institute of Management, Ahmedabad, India
2. Marketing Strategy Track
A. Prof. Cleopatra Veloutsou, Professor of Brand Management, Convenor – MSc in International Strategic Marketing, Adam Smith Business School, University of Glasgow, Glasgow, Scotland, UK
B. Jaysimha, K.R, Professor of Marketing, Indian Institute of Management, Indore, India
C. Marketing Analytics Track
A. Prof. Renana Peres, Professor of Marketing, Jerusalem School of Business Administration, The Hebrew University, Jerusalem, Israel
B. Rajat Sharma, Assistant Professor, Marketing, Indian Institute of Management, Ahmedabad, India
For more details contact : Dr. Varsha Jain, Chairperson Committee (Professor, Integrated Marketing Communication, Co-chairperson, Fellow Program in Management, FPM, Doctoral Level Program, MICA, India) mail id: [email protected]
An important goal of the AIM is to encourage scholarly research with a primary focus on the Indian market and its consumers. Such research should result in high quality journal publications with potential for global visibility and impact. AIM is pleased to announce this call for research proposals with a focus on India. The proposals can be single- or multiple-authored with the focus on triple bottom line (profit, planet and people). New millennium goals set by United Nations have clearly written that the corporates that to take care of these bottom-lines especially while developing new products and breakthrough initiatives. Finally, marketers can enable the companies to think beyond profit seeking outcomes and deliver these goals. Especially welcome are proposals that are co-authored with one or more international scholars
A Committee of scholars in the marketing area will review each proposal. All submitted proposals will receive constructive comments/suggestions from the review team. This call is open to research scholars, and/or faculty members (regardless of title or rank) at AIM charter member institutes as well as other.
AIM, with a generous grant from the Sheth Foundation, hopes to fund up to six high-quality research proposals in 2020. The maximum funding for each selected proposal will be one-lakh rupees (INR 100,000). The submitted proposals must meet global standards to be considered for funding. As such, authors must ensure that their research idea, method, analysis and writing are of high quality. Authors can submit only one research proposal (single- or multiple-authored) for the 2020 funding cycle. In exchange for funding and constructive feedback, the grant recipients will be required to acknowledge the grant received from the AIM-Sheth Foundation and submit a working paper of publishable quality.
Authors must submit research proposals in English and in the MS Word format. Grant recipients are expected to send a progress report every quarter until the research project is published. The time limit for getting the funded research published is three years. If the grant recipients are unable to publish the paper (or get the paper accepted for publication) within three years after receiving funding, they will not be eligible to submit another research proposal in subsequent funding cycles. The funds for selected proposals will be released in phases: 25% upon proposal acceptance, with the remaining funds released based on the recipients’ needs to cover research-related expenses (e.g., for purchase of databases and analysis software, conducting field surveys or laboratory experiments).
Research proposals must include a cover letter, which will serve as an application form. The cover letter should include the research-project title as well as the name, affiliation, email address, contact phone no., and postal address of all authors. In the case of multiple authors, the cover letter should designate one author as the corresponding researcher for AIM. This designated author must be available to communicate regularly and liaise effectively with AIM.
Key Elements of the Proposal
The body of the proposal should not be more than three pages (1.5 spaced, Times Roman 12-font, with a 1-inch margin) long. Tables, figures and references can be included as additional pages. The proposal should be consistent with the APA style.
The proposal should succinctly state the rationale and motivation of the research along with the expected contributions at the beginning of the document. It should include relevant literature and make a strong case for how/why the proposed research (including any research propositions) is novel and likely to lead to significant new knowledge. The proposal should also include a description of the research design/ methodology and data analysis approach. Finally, the proposal should articulate the expected implications of the proposed work for future research, practice, and/or policy-making.
Proposal Format Requirements
- Three pages (excluding figures, tables, references, appendices)
- 1.5 spacing
- Times New Roman, 12-point font
- 1-inch margin from all the sides
- Page numbers Proposal title centered and bolded on the first page
- The time line with various stages of completion of research, from conceptualization until publication
- Budget with the outline of the expected expenses
- Expected outcomes (including names of journals likely to be targeted for publishing the research)
- Fully updated C.V.s of all applicants (as an appendix – research proposal)
Please submit your research proposals along with these documents no later than July 31, 2020. The selection committee for evaluating the submissions will consist of seven members, six co-track chairs and chairperson mentioned earlier.
- Call for proposals: November 10, 2019
- Deadline for proposal submissions: July 31, 2020
- Communication of evaluation decisions and feedback to authors: January 31, 2021
- Release of 25% funding to accepted proposals: February 28, 2021
- Announcement of accepted proposals at the AIM-AMA Sheth Foundation Doctoral Consortium, during 2021