We are happy to announce that CMS Business School, JAIN (Deemed-to-be University) have joined the elite list of members. We welcome CMS.
2020 Award Winners Announced
2020 Consumer Behavior
- Priya Narayanan | Social Distance and Physical Distancing: Impact of Perceived Discrepancy in Distance on Adoption of Social Health Measures
- Dr. Shveta Kalra, Prof. Kavita Sharma and Emmanuel Elioth Lulandala | Mobile Health Apps for sustainable health management
2020 Marketing Strategy
- Isha Sharma, Kokil Jain, Abhishek Behl and M S Balaji | Charting the course for inclusive services: Perspectives from the differently-abled consumers
- Dhrithi Mahadevan | Blows for You and Bows for You: An Analysis of Customer Experience Attribution in Access-Based Services
2020 Marketing Analytics
- Tripti Mahara and Lakshmi Shankar Iyer | Aspect Based Sentiment Analysis to determine the online purchase behaviour towards wooden toys in India
- Anuj Kapoor and Salil Khetani | Interplay between humour and credibility of online influencers and its impact on user engagement and willingness to purchase