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International Research Conference
January 8, 2017
- Identify the major developments in marketing domain from practicing perspective in the backdrop of technological advancements and digitalization.
- Marketing practitioners would be able to appreciate the evidence-based researches undertaken by academic fraternity that may find a productive utilization in the strategies in marketing practice.
- Organise professional resources to get ready for future changes and challenges in marketing domain from both academic and practicing perspectives.
Who Should Attend
- Academicians
- Marketing Professionals
- Marketing communications and Brand management professionals
- Marketing analytics and research professionals
- Customer experience professionals
- Multi-channel marketing professionals
- Students and Research scholars
- Consultants in the area of marketing management
- Management students
Conference Co-Chairs
Prof. Dr. Uday Salunkhe
Prof. Dr. V. Kumar
Prof. Dr. Jagdish Sheth
Conference Leads
Prof. Dr. Madhavi Lokhande
Prof. Dr. D. N. Murthy
Schedule
Registration for Participants
– Prof. Dr. D. N. Murthy, Dean Marketing & Research, WeSchool, Bengaluru
Introductory Remarks
– Dr. Anil Rao, Sr. Dean & Director, Bengaluru Campus
Address by Host
– Dr. Uday Salunkhe, Group Director, WeSchool
Presidential Address
– Dr. Jagdish N. Sheth, Academy of Indian Marketing
Key Note address by Chief Guest
– Mr. Sharad Sharma, Founder, iSpirit
Vote of Thanks
– Dr. Madhavi Lokhande, Dean, Bengaluru Campus
CMO Roundtable
“Marketing in The Next Decade”
Mr. Ragavendra Prabhakar,
Strategy Lead on Digital Marketing, BOSCH
Mr. Vikrant Bhargava,
Digital Practice Leader at IBM
Mr. Vivekanand Venugopal,
MD, Hitachi Vantara
Mr. Indroneel Das,
Principal Technology Architect, Flipkart
Session Moderator : Prof. Jagdish Sheth,
Emory University, USA
Group Photo & Tea Break
Marketing Research in Digital Age
Executive Director, Hansa Research
Mr. Ashutosh Pujari
Founder, Chief Epic Maker
Mr. Lokesh Sewak
Head of Digital Marketing & Analytics, Loccitane
Session Moderator : Prof. Dr. D. N. Murthy, Dean Marketing & Research, WeSchool
Lunch Break
Breakout Sessions
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Rupande Padaki & Dr. Prasanth
Session Moderators: Prof. Dakshina Murthy & Prof. Alex Nero
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Nagaraj & Dr. Girish
Session Moderators: Prof. Sridhar T & Dr. Smita Gupta
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Gopal & Mr. Anand Parameshwaran
Session Moderators: Prof. Anita Pillai & Prof. Vijay Rego
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Dr. Bagali & Dr. Ramesh
Session Moderators: Dr. Madhumita and Prof. Jyoti Pant
Paper presentation for 15 minutes (including Q & A)
Session Chairs: Mr. B Prabhakaran & Dr. Noor Jahan
Session Moderators: Prof. Vijay Kumar & Prof. Prakash Unakal
Case Studies PPT
Tea Break
Valedictory Session
Closing Remarks: Dr. D. N. Murthy, Dean Marketing & Research, WeSchool, Bengaluru
Chief Guest – Mr. Manish Gupta, Chief Executive Officer, Indegene
Closing Address & Awards: Dr. Uday Salunkhe & Dr. Jagdish Sheth
Vote of Thanks : Dr. Anil Rao, Sr. Dean & Director, WeSchool, Bengaluru